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Cinemax (Asian TV channel)

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Asian premium television channel

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Television channel
Cinemax Asia
CountrySingapore
Broadcast area
  • Southeast Asia
  • Hong Kong
  • Taiwan
NetworkHBO Asia
HeadquartersSingapore
Programming
Languages
  • English(Hong Kong, Malaysia, Singapore and Philippines)
  • Mandarin(Singapore, Taiwan, Malaysia, Hong Kong)
    Thai(Thailand)
    Indonesian(Indonesia)
    Malay(Malaysia)
    Vietnamese(Vietnam)
Picture format1080iHDTV
Ownership
OwnerHBO Asia Pte Ltd(Warner Bros. Discovery International)
Sister channels
History
LaunchedNovember 15, 1996; 29 years ago (1996-11-15)
ReplacedFOX Action Movies(Cignal TV channel space)
Former names
  • Max(29 March 2009–30 September 2012)
  • Max by HBO(1 March 2017–1 May 2020, in Vietnam only)
Availability
Terrestrial
IndiHome(Indonesia)Channel 803 (HD)

Cinemax Asia is a pan-Asianpay television channel. Part of theHBO Asia network, it features action, science-fiction, thriller, and adult comedy films.[1] Cinemax Asia is headquartered in Warner Bros. Discovery Asia office inSingapore.

History

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Cinemax Asia (15 November 1996–28 March 2009)

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Cinemax Asia (a secondary channel of HBO Asia) was launched in 15 November 1996. It was a 24-hour movie channel which featured movies inhorror,suspense,thriller andaction. Cinemax Asia featuredThriller Cinemax on Thursdays,Action Cinemax on Fridays andCinemax Superstars on weekends.

In Malaysia, Cinemax Asia was launched on theAstro channel number 18, on 23 April 1998 at 7:45 pm replacing the ill-fated MGM Gold channel on 6 April 1998. In Singapore, it was added toSingapore Cable Vision on 1 April 1997.[2] At the time, the channel had a complementary offer to HBO, with "thought-provoking movies of critical acclaim" and foreign feature films, all in English.[2]

Max Asia (29 March 2009–30 September 2012)

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In March 2009, Cinemax Asia was rebranded as "Max Asia" to appeal to male viewers. Max Asia's logo was redesigned as well in line with the rebranding. Under registered permission HBO Network, Max Asia became an American movies channel.[clarification needed][3][4][5][6]

Cinemax Asia (1 October 2012–present)

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On October 1, 2012, Max Asia reverted back to Cinemax Asia. Cinemax Asia had a yellow background colour, but was replaced by a red colour in 2016 with a more bolder approach to match its original American counterpart, with new action and thriller movies. In Vietnam, Cinemax was renamed as Max by HBO from 1 March 2017 to 1 May 2020.

During October 2021, Cinemax Asia featuredhorror films in aMaximum Horror promotion.[7]

Logo

[edit]
  • Logo used in 2003–2008
    Logo used in 2003–2008
  • Logo used in 2008–2009
    Logo used in 2008–2009
  • Logo used in 2009–2012 after rebranded
    Logo used in 2009–2012 after rebranded
  • Logo used in 2012–2016
    Logo used in 2012–2016
  • Logo used in 2017–present (2020–present in Vietnam)
    Logo used in 2017–present (2020–present in Vietnam)
  • MAX By HBO logo (2017–2020, in Vietnam only)
    MAX By HBO logo (2017–2020, in Vietnam only)

See also

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References

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  1. ^See the examples atCinemax Schedule May 2021.
  2. ^ab"Soon, 70 movies a month on new cable TV channel".The Straits Times. 20 March 1997. Retrieved23 December 2023.
  3. ^[1][dead link]
  4. ^"Advertising, Marketing, Media, Digital, PR News & more".Campaign Asia. Archived fromthe original on 25 March 2009. Retrieved23 January 2018.
  5. ^"Archived copy". Archived fromthe original on 1 April 2009. Retrieved24 March 2009.{{cite web}}: CS1 maint: archived copy as title (link)
  6. ^[2][dead link]
  7. ^#WhatsOnCinemax: MAXIMUM HORROR OCTOBER 2021

External links

[edit]
Networks and
OTT platforms
U.S. services
Linear TV
International
HBO
Cinemax
Ventures
Defunct and
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Miscellaneous
Broadcasting and FAST streaming group
The Cartoon Network, Inc.
Main Networks
Minor Networks
Entertainment Group
Lifestyle & Factual Group
Main Networks
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Defunct and
former ventures
TimeWarner/WarnerMedia
Discovery, Inc.
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