 | |
| Company type | Public |
|---|---|
| Industry | Restaurants |
| Founded | July 13, 1993; 32 years ago (1993-07-13)[1] |
| Founder | Steve Ells |
| Headquarters | Newport Beach, California, U.S. |
Number of locations | 4,042 (2025) |
Area served |
|
Key people |
|
| Products | |
| Revenue |  US$11.9 billion (2025) |
| US$1.94 billion (2025) | |
| US$1.54 billion (2025) | |
| Total assets |  US$8.99 billion (2025) |
| Total equity | US$2.83 billion (2025) |
Number of employees | 130,301 (2025) |
| Subsidiaries |
|
| Website | chipotle |
| Footnotes / references [2] | |
Chipotle Mexican Grill, Inc. (/tʃɪˈpoʊtleɪ/chih-POAT-lay),[3] often known simply asChipotle, is an American multinational chain offast casual restaurants specializing in bowls,tacos, andMission burritos made to order in front of the customer.[4][5][6] As of December 2025, Chipotle has 4,000 locations.[7] Its name derives fromchipotle, theNahuatl name (fromchilpoctli) for a smoked and driedjalapeñochili pepper.[8][9]
Chipotle was one of the first chains offast casual restaurants.[10] It was founded bySteve Ells on July 13, 1993. Ells was the founder, chairman, and CEO of Chipotle. He was inspired to open the restaurant after visiting taquerias and burrito shops in San Francisco'sMission District while working as a chef. Ells wanted to show customers that fresh ingredients could be used to quickly serve food. Chipotle had 16 restaurants (all in Colorado) whenMcDonald's Corporation became a major investor in 1998. By the time McDonald's fully divested itself from Chipotle in 2006, the chain had grown to over 500 locations.[11] With more than 2,000 locations, Chipotle had a net income of US$475.6 million and a staff of more than 45,000 employees in 2015.[12]
By 2025, Chipotle had restaurants in 48 states and the district of Columbia but not in the states of Alaska nor Hawaii,[13][14][15] nor in the American overseas territories of Puerto Rico, Virgin Islands, American Samoa, or Guam.
Steve Ells attendedthe Culinary Institute of America inHyde Park, New York. Afterward, he became a line cook forJeremiah Tower atStars inSan Francisco.[16] There, Ells observed the popularity of thetaquerías andSan Francisco burritos in theMission District. In 1993, Ells took what he learned in San Francisco[17] and opened the first Chipotle Mexican Grill inDenver,Colorado, in a formerDolly Madison Ice Cream store at 1644 East Evans Avenue,[18] near theUniversity of Denver campus, using an $85,000 loan from his father.[11] Ells and his father calculated that the store would need to sell 107 burritos per day to be profitable. After one month, the original restaurant was selling over 1,000 burritos a day.[9] The second store opened in 1995 using Chipotle'scash flow, and the third was opened using anSBA loan. To fund additional growth, Ells' father invested $1.5 million. Afterwards, Ells created aboard of directors and business plan, raising an additional $1.8 million for the company.[19] Ells had originally planned to use funds from the first Chipotle to open a fine-dining restaurant, but instead focused on Chipotle Mexican Grill when the restaurants saw success.[20][21]
In 1998, the first restaurant outside of Colorado opened inKansas City, Missouri.[22]
In 1998,McDonald's made an initial minority investment in the company. By 2001, McDonald's had grown to be Chipotle's largest investor.[11] The investment from McDonald's allowed the firm to quickly expand, from 16 restaurants in 1998 to over 500 by 2005.[23] On January 26, 2006, Chipotle made itsinitial public offering (IPO) after increasing the share price twice due to high pre-IPO demand. At the time Chipotle had 500 stores.[24] In its first day as a public company, the stock rose exactly 100%, resulting in the best U.S.-based IPO in six years, and the second-best IPO for a restaurant afterBoston Market. The money from the offering was then used to fund new store growth.[25]
In March 2005, Monty Moran was appointed president and chief operating officer of Chipotle while Ells remained chairman and CEO.[26]
In October 2006, McDonald's fully divested from Chipotle.[27] This was part of a larger initiative for McDonald's to divest all of its non-core business restaurants—Chipotle,Donatos Pizza, and Boston Market—so that it could focus on the main McDonald's chain.[28] McDonald's had invested approximately $360 million into Chipotle, and took out $1.5 billion.[19] McDonald's had attempted to get Chipotle to add drive-through windows and a breakfast menu, which Ells resisted.[29][30] In 2008, Chipotle opened its first location outside of the United States inToronto.[31]
In January 2009, president and chief operating officer Monty Moran was promoted to co-CEO, a position that he would share with Ells, while Moran retained his president position.[32]
In a list of fastest-growingrestaurant chains in 2009, Chipotle was ranked eighth, based on increases in U.S. sales over the past year,[33] and in 2010 Chipotle was ranked third.[34]Consumer Reports ranked Chipotle as the best Mexican fast-food chain in 2011.[35] The company serves approximately 750,000 customers per day.[36]
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In December 2010, Chipotle hired chef Nate Appleman to develop new cuisine. Appleman has wonRising Star Chef from theJames Beard Foundation, was named "Best New Chef" by theFood & Wine magazine, and competed onThe Next Iron Chef.[37]
In 2010,U.S. Immigration and Customs Enforcement (ICE) audited Chipotle's Minneapolis restaurants, and found that some employees had been hired using fraudulent documents. In December, Chipotle fired 450 employees from its Minneapolis restaurants as a result of the audit, resulting in protests by local groups.[38][39] In February 2011, ICE expanded the audit to include 60 restaurants inVirginia andWashington, D.C.[40] which resulted in 40 workers being fired. In April 2011, the criminal division of theattorney general's office in Washington, D.C., joined the case, and ICE agents began interviewing employees at 20 to 25 restaurants in other locations, such asLos Angeles andAtlanta.[41] In response to the government investigations, Chipotle hired former director of ICEJulie Myers Wood and high-profile attorneysRobert Luskin andGregory B. Craig.[42]
In April 2014, Chipotle announced an increase in menu prices for the first time in nearly three years, due to increasing costs for steak, avocados, and cheese. The price increase was expected to be rolled out from the end of second quarter of 2014 through the end of the third quarter.[43] In late 2015, Chipotle expanded its mobile strategy through delivery partnerships with tech startups likeTapingo, a delivery service that targets college campuses.[44]
In December 2016, Chipotle announced that co-CEO Monty Moran has stepped down from his role effective immediately with Ells becoming the sole CEO.[45][46] Eleven months later, Ells announced in November 2017 that he would be stepping down as CEO.[47]
In December 2017, Chipotle announced it signed a 15-year lease and in late 2018 will move around 450 corporate employees—currently housed in multiple buildings around downtown Denver—into the new 1144 Fifteenth Tower and occupy around 126,000 square feet or 5 floors of the 40-story tower.[48]
In February 2018, Chipotle announced that Taco Bell CEOBrian Niccol would replace Ells as CEO starting on March 5 while Ells would retain his chairman position.[49] Many industry analysts praised Niccol's appointment saying that Chipotle "needed new blood".[50] Chipotle stock went up $30.27, or 12.04%, as a result of the announcement. However, other analysts criticized the announcement by saying that "the move goes against everything the burrito chain stands for".[51]
In May 2018, Chipotle announced that it would relocate headquarters from Denver toNewport Beach, California, inSouthern California. Corporate functions handled in their Denver and New York offices would move to Newport Beach or to an existing office inColumbus, Ohio. This move would impact 400 workers, some being offered relocation and retention packages.[52]
In May 2018, Chipotle announced the "Chipotlane" and began testing it in the U.S.. The Chipotlane acts as a drive-thru, but it is for mobile order pickup only; customers are unable to order food at the handout window but are welcome to pick up their mobile orders through the Chipotlane or inside the restaurant. As of 2023, there are over 500+ locations which include the Chipotlane in order to make the restaurant run more efficiently.[53]
In June 2018, the company announced the closing of 65 under-performing restaurants.[54][55]
Ells broke all ties with the company in March 2020 by resigning as its chairman and departing from its board of directors.[56]
In January 2023, the company announced plans to hire 15,000 workers and expand to 7,000 locations, up from a previous goal of 6,000. This would double its footprint. At the time of the announcement, it had more than 100,000 employees.[57][58] An article inThe Wall Street Journal in July noted the chain would focus on opening 700–800 new locations in small towns and cities as part of its plan to expand by nearly 3,800 locations, in territory traditionally dominated by chains likeMcDonald's andApplebee's.[59]
In 2023 Chipotle saw $9.9 billion in revenue with 14.3% growth year on year and $3 million in average unit volumes (per restaurant revenue) and 7.9% growth in comparable sales; in 2023 37.4% of their revenue came via online orders, third-party delivery services or their new Chipotlanes.[24]
In September 2024, Chipotle announced it was collaborating with Vebu, a company that develops automation and robotics equipment for the food industry,[60] on a new automated avocado processing machine, Autocado. The companies claimed that this machine could peel and cut an avocado in less than 30 seconds and operate unattended on a large batch, which could significantly reduce the time and labor required to prepare large quantities of guacamole.[61]
Chipotle's share price fell more than 9% after fiscal second quarter results showed same-store sales shrinking by 4%, compared to 0.4% in the prior quarter.[62]
In August 2025, Chipotle announced plans of delivering food via drone aircraft within the greater Dallas area through a partnership withZipline.[63]
In the 2010s, Ells tried to diversify the company by creating or acquiring several subsidiaries. These subsidiaries offered very different cuisines compared to their parent company. Examples include soul food (Soul Daddy), Asian cuisine (ShopHouse Southeast Asian Kitchen), pizza (Pizzeria Locale), and burgers (Tasty Made). In 2023, Chipotle had also tried incorporatingCalifornia-inspired bowls into the Farmesa Fresh Eatery concept. The few test locations were not a financial success and all concepts were discontinued.
In 2011, Steve Ells was a judge for the TV showAmerica's Next Great Restaurant and investor ofANGR Holdings, the company that will be running the winning concept's restaurants. Chipotle has agreed to purchase Ells' investment in ANGR at his cost, provide support for ANGR operations, and invest a total of $2.3 million in cash contributions.[64] The winning concept,Soul Daddy, was quickly closed after operating for 8 weeks.[65]
In September 2011, Chipotle opened anAsian fast-casual concept restaurant namedShopHouse Southeast Asian Kitchen in Washington, D.C.[66] The company has said the new restaurant "would follow the Chipotle service format and its focus on 'food with integrity' in ingredients".[67] Chipotle's plan was to start with only one store, and see how the restaurant works out before expanding the concept.[68]
On July 29, 2016, the company announced the opening of its firstTasty Made burger restaurant in the fall.[69]
The newer restaurant concepts did not perform as well as expected, so ShopHouse Southeast Asian Kitchen and Tasty Made were closed in March 2017[70] and February 2018[71] respectively, leaving only Pizzeria Locale operating besides the parent company.
In February 2023, Chipotle opened their first Farmesa Fresh Eatery in Santa Monica, California, serving bowls containing customers' choice of a protein, a green or grain, two sides, a topping, and a selection of up to five sauces. Some of the choices included steak, salmon, whipped potatoes, sweet potato chips, beets, and cauliflower.[72][73]
In July 2023, Chipotle exited the highly competitive pizza restaurant industry by announcing that they were closing all of their remaining Pizzeria Locale locations and would "dissolve the business".[74] Chipotle also abandoned Farmesa in April 2024.[75]
The key trends for Chipotle are (as of the financial year ending December 31):[76]
| Year | Revenue in million USD | Net income in million USD | Total assets in million USD | Employees | Number of locations[77] |
|---|---|---|---|---|---|
| 2009 | 1,518 | 127 | 962 | 22,250 | 956 |
| 2010 | 1,836 | 179 | 1,122 | 26,500 | 1,084 |
| 2011 | 2,270 | 215 | 1,425 | 30,940 | 1,230 |
| 2012 | 2,731 | 327 | 2,009 | 37,310 | 1,410 |
| 2013 | 3,215 | 327 | 2,009 | 45,340 | 1,595 |
| 2014 | 4,108 | 445 | 2,527 | 53,090 | 1,783 |
| 2015 | 4,501 | 476 | 2,725 | 59,330 | 2,010 |
| 2016 | 3,904 | 23 | 2,026 | 64,570 | 2,250 |
| 2017 | 4,476 | 176 | 2,046 | 68,890 | 2,408 |
| 2018 | 4,865 | 177 | 2,266 | 73,000 | 2,481 |
| 2019 | 5,586 | 350 | 5,105 | 83,000 | 2,622 |
| 2020 | 5,985 | 356 | 6,653 | 88,000 | 2,748 |
| 2021 | 7,547 | 653 | 6,653 | 97,660 | 2,956 |
| 2022 | 8,635 | 899 | 6,928 | 104,958 | |
| 2023 | 9,872 | 1,229 | 8,044 | 116,068 | |
| 2024 | 11,314 | 1,534 | 9,204 | 130,504 | 3,726 |
| 2025 | 11,926 | 1,536 | 8,994 | 130,301 | 4,042 |
Chipotle is mainly owned by institutional investors, who hold around 89% of all shares. The 10 largest shareholders in late 2024 were:[78]
Chipotle's team includes a residing corporate office of managers and its board of directors. Members of both teams are appointed to serve on committees: audit, compensation, and nominating and corporate governance.
By late 2016, the top management team consisted of the chief executive officer, Steve Ells; the chief financial officer, Jack R. Hartung; the chief marketing and development officer, Mark Crumpacker.[79] At that time, the board of directors consists of: Ells, Patrick Flynn, Albert Baldocchi, Neil Flanzraich, Darlene Friedman, Stephen Gillet, Kimbal Musk and John Charlesworth.[80] On March 14, 2018, it was reported that Mark Crumpacker, who had previously been charged in a 2016 cocaine ring indictment, would be leaving the company.[81]
Ells served aschairman of the company, and served aschief executive officer until November 2017.[82][47] He had a 1.25% stake in the company in 2010.[83] The labor-market research firm Glassdoor reported that Ells earned $29 million in 2014, versus a median of $19,000 for Chipotle's workers, making the CEO-to-worker pay ratio 1522:1.[84]
On February 13, 2018, Chipotle announced that Taco Bell CEOBrian Niccol would replace Ells as CEO starting on March 5 while Ells would retain his chairman position.[49]
On March 6, 2020, Ells resigned as chairman and left the board of directors, breaking his final ties to the company. At the same time, Niccol was appointed chairman and the size of the board was reduced from 10 to 7 directors.[85][56]
On August 13, 2024,Starbucks announced it was hiring Niccol as its next CEO.[86] Chief Operating Officer Scott Boatwright was appointed by the board as interim CEO effective August 31, 2024.[87] At the same board meeting, company director Scott Maw was named chairman of the board and retiring CFO Jack Hartung was named president.[88] Four months later, Boatwright was named permanent CEO by the board in November 2024.[89]
Chipotle's key management as of January 2026 consists of:[90]
All of Chipotle's restaurants are company-owned, rather thanfranchised.[91] As of December 2012[update], 1430 restaurants have since opened throughout the United States and Canada, with locations in 43 states, Ontario, British Columbia, and the District of Columbia.[92][93]
The field team are the employees who work closely with but not directly within specific restaurants. The field support system includes apprentice team leaders (step up from restaurateurs), team leaders or area managers, team directors and regional directors (not atypical for them to oversee more than fifty locations).[94] Because Chipotle does not franchise, all restaurants are owned and operated directly by the corporation itself. Thus, whenever Chipotle is in the process of launching a new location, the field team hires a new general manager and trains them at a current location so that they will be ready for the new location when it opens for business. The corporate office takes care of finding and funding new locations as well.[95]
In July 2023, the company announced it was testing a robot developed to cut the time to prepare avocados for guacamole in half amid an ongoing labor shortage. It was one of multiple chains incorporating automation into its operations at the time.[96]
Chipotle had 17 locations outside of the United States by October 2014 with the majority in Canada, and the UK was in the process of opening more locations.[97] The rate of overseas expansion was slower than expected.[98] Many of the press reviewers thought that the food was overpriced for their area.[6][99]
In July 2023, the company announced it would partner with theKuwait-basedAlshaya Group in its first-ever franchise deal to expand into theMiddle East.[100]
In April 2025, Chipotle announced it had signed a joint venture withAlsea to open restaurants inMexico by early 2026, and possibly in other areas in which Alsea operates inLatin America.[101]
In September 2025, Chipotle announced it signed a joint venture withSPC Group to open restaurants inEastern Asia, with the first Chipotle restaurants opening inSouth Korea andSingapore in 2026. At the time of the announcement, Chipotle's existing international portfolio of restaurants included 60 locations in Canada, 20 in the United Kingdom, six in France, two in Germany, three in Kuwait and three in the UAE.[102]
In August 2008, Chipotle opened its first location outside of the United States inToronto, Canada.[31] A second Toronto store opened in 2010.[98] The first Canadian location outside Toronto opened in Vancouver in December 2012.[103] Chipotle has six locations in the Vancouver-area, including Vancouver, West Vancouver, North Vancouver, Burnaby, Port Coquitlam, Langley and Surrey.[104] In 2023, Chipotle announced that seventh store would open up in the Vancouver region.[105] The first location in the country's Capital opened in February 2017 at theRideau Centre.[106]
The first location in Alberta was opened in Calgary in October 2023.[107] The first Chipotle restaurant in Edmonton opened in September 2024.[108]
Across Canada, there are 26 stores in Ontario, 16 in British Columbia, and 2 in Alberta.[109]
Chipotle expanded to Europe with the first European restaurant opening in May 2010 inLondon.[110][111][112] A second location opened in London in September 2011.[113] The following year, three additional locations quickly opened in the London area.[114] After this growth spurt, the rate of further expansion in London slowed greatly with the sixth location appearing in 2013[115] and the seventh in June 2015.[116] Although Chipotle blames the slow growth in the United Kingdom on the British unfamiliarity with Mexican foods,[117] several locally owned burrito chains had opened locations across the United Kingdom during the same interval.[118] As of February 2024[update], there were 19 UK locations, of which 17 were in London.[119][better source needed]
The first location in France opened in Paris in May 2012.[6][120] Expansion in France was much slower than that in the United Kingdom or Canada, with a second location in Paris opening in 2013[121] and a third location in 2014.[122] At the time of its opening in 2014, the restaurant at La Défense was the largest Chipotle location in the world at 7,000 square feet (650 m2), while a typical Chipotle restaurant is usually between 2,200 square feet (200 m2) and 2,500 square feet (230 m2).[123] A fourth Parisian location was opened inLevallois-Perret in 2015[124] followed by a fifth[125] Parisian location inSaint-Germain-des-Prés in 2016. The company opened its seventh location in France and its first location outside the Paris region, insideLyon'sLa Part-Dieu shopping mall in 2021.[126][127]
The first location in Germany opened up inFrankfurt'sSkyline Plaza shopping mall in August 2013.[128][99] A second location opened inFrankfurt'sMyZeil shopping mall in April 2019.[129]
Franchise partner Alshaya Group opened its first Chipotle restaurant in the city state ofKuwait insideThe Avenues mall in April 2024.[130]
Franchise partner Alshaya Group opened its first Chipotle restaurant in theUnited Arab Emirates inDubai at theJumeirah Beach Residence in September 2024.[131] Alshaya open its first location inAbu Dhabi at theYas Mall, the third in the UAE, in August 2025.[132]
Franchise partner Alshaya Group opened its first Chipotle restaurant inDoha, the capital of the state ofQatar in September 2025 at theVillaggio Mall.[133][134]
Chipotle's menu consists of five items:burritos, bowls,tacos,quesadillas, andsalads. The price of each item is based on the choice of chicken, porkcarnitas,barbacoa, steak, tofu-based "sofritas",[135][136] or vegetarian (with guacamole or queso, which would be at an extra charge otherwise). Additional optional toppings are offered free of charge, including: rice, beans, four types ofsalsa, fajita vegetables, sour cream, cheese, and lettuce.[137][138] Although Chipotle styles itself as a "Mexican Grill", its menu is more accurately characterized as Cal-Mex, a form ofMexican-American cuisine with its roots inCalifornia.
When asked in 2007 about expanding the menu, Steve Ells said, "[I]t's important to keep the menu focused, because if you just do a few things, you can ensure that you do them better than anybody else."[139] Chipotle also offers a children's menu.[140][141] Most restaurants sellbeer andmargaritas in addition tosoft drinks and fruit drinks.[142]
The majority of food is prepared in each restaurant. Some exceptions are the beans and carnitas, which are prepared at a central kitchen inChicago, Illinois.[143] None of the restaurants havefreezers,microwave ovens, orcan openers.[144]
The chain experimented with breakfast foods at two airports in theWashington (D.C.) metropolitan area but decided against expanding the menu in that direction.[145][146][147] Starting in 2009, selected restaurants had offered apozole soup,[148][149][150] which has since been discontinued. Starting in 2009, Chipotle tested a vegan chicken product (made byGardein) called "Garden Blend" in various cities but discontinued it in 2010.[151]
In 2013, Chipotle began testing the tofu-based "sofritas" option (made by Hodo Soy) in Northern California restaurants; following its successful trial, it was rolled out nation-wide in 2014.[152][153]
In June 2015, Chipotle began test marketing a pork and chickenchorizo-type sausage as a new protein option at selected locations in the Kansas City area.[154][155][156] Some food writers have expressed their health related concerns over the protein's relatively high sodium content since a 4-ounce (110 g) serving contains 293 calories and 803 milligrams of sodium[157] while theAmerican Heart Association's recommended daily amount is less than 1,500 milligrams of sodium.[158] In contrast, the protein options with next highest sodium contents are Barbacoa with 530 milligrams and sofritas with 555 milligrams.[157] An earlier version of the Mexican sausage was tested in Denver and New York City in 2011,[159] but that test was terminated when that version of the sausage was perceived as looking too greasy.[160] Chorizo was discontinued in September 2017[161] but was returned to the menu in the following year for a limited time.[162]
In July 2020, Chipotle began test marketing a cauliflower rice option at 55 locations in Colorado and Wisconsin.[163]
In August 2021, Chipotle began testing a company-made vegan chorizo made with pea protein.[164] The vegan chorizo (now called plant-based chorizo) was subsequently released nation-wide as a limited-time only item on January 3, 2022,[165] before being removed on March 4, 2022.[citation needed]
Chipotle acceptsfax orders, and in 2005 the company added the ability to order online from their website. For both online and fax orders, customers proceed to the front of the line to pay for pre-ordered food.[166] In 2009, Chipotle released anapp for theiPhone that allows users to find nearby Chipotle locations, place an order, and prepay with a credit card.[167] In 2013, Chipotle released anAndroid app that allows users to locate nearby Chipotle locations, place an order, prepay with a credit or gift card, and access favorites and recent orders.[168][169]
In late 2021, the company added a non-food item to the menu—cilantro soap. According to published reports, the soap sold out the day after its release. The soap was produced after an August 2021 Instagram post of what was thought to be a mock photo of the product. It was an effort to engage fans and haters of the herb that, "plays into a larger trend of turning digital moments into real life experiences," according to Chris Brandt, Chipotle's Chief Marketing Officer.[170]
In 2003, aCenter for Science in the Public Interest report stated that Chipotle's burritos contain over 1,000 calories, which is nearly equivalent to two meals' worth of food.[171][172]MSNBC Health.com placed the burritos on their list of the "20 Worst Foods in America" because of their high caloric content and high sodium.[173] When a burrito with carnitas, rice, vegetables, cheese, guacamole, and salsa was compared with a typicalBig Mac, the burrito had more fat, cholesterol, carbohydrates, and sodium than the Big Mac, but it also had more protein and fiber.[174] The restaurant has also received praise—Health.com included the restaurant in its list of the "Healthiest Fast Food Restaurants".[175]
Chipotle's vegetarian options include rice, black beans, fajita vegetables (onions and bell peppers), salsa, guacamole, queso and cheese.[176] All items other than the meats, cheese, sour cream, queso and honey vinaigrette dressing arevegan.[176] As of late 2013, Chipotle developed a new cooking strategy for thepinto beans, eliminating the bacon and making them vegetarian and vegan-friendly.[177] The cheese is processed with vegetable-basedrennet in order to be suitable for vegetarians.[176] In April 2010, Chipotle began testing a vegan "Garden Blend" option, which is a plant-basedmeat alternative marinated in chipotleadobo, at six locations in the U.S.[178][179] The flour tortillas used for the burritos and soft tacos are the only items that contain gluten.[176]
Some customers took to the social media platformTikTok accusing Chipotle of reducing portion sizes. In June 2024, aWells Fargo analyst and his team set investigated the matter and ordered 75 identically configured items from 8 different Chipotle locations inNew York City. The team weighed each bowl and reported that portion sizes varied widely, ranging from 14 to 27 ounces (400 to 770 g) with a median weight of 21.5 ounces (610 g).[180]
In 1999, while looking for ways to improve the taste of the carnitas,[16] founder Steve Ells was prompted by an article written byEdward Behr to visitConcentrated Animal Feeding Operations (CAFOs).[181] Ells found the CAFOs "horrific", and began sourcing from open-range pork suppliers. This caused an increase in both the price and the sales of the carnitas burritos.[111]
In 2001, Chipotle released amission statement calledFood With Integrity, which highlighted Chipotle's efforts to increase their use of naturally raised meat,organic produce, and dairy without addedhormones.[3]
Ells testified before theUnited States Congress in support of the Preservation of Antibiotics for Medical Treatment Act, which was aimed to reduce the amount of antibiotics given to farm animals.[111][182]
From 2006 to 2012, theCoalition of Immokalee Workers (CIW), a Floridian farmworker organization, protested Chipotle's refusal to sign a Fair Food agreement, which would commit the restaurant chain to pay a penny-per-pound premium on its Florida tomatoes to boost tomato harvesters' wages, and to only buy Florida tomatoes from growers who comply with the Fair Food Code of Conduct.[183] In 2009, the creators of the documentary filmFood, Inc. (along with 31 other leaders in thesustainable food movement) signed an open letter of support for the CIW's campaign, stating that, "If Chipotle is sincere in its wishes to reform its supply chain, the time has come to work with the Coalition of Immokalee Workers as a true partner in the protection of farmworkers rights."[184] In September 2009, Chipotle announced that it would sidestep partnership with the CIW and instead work directly with East Coast Growers and Packers to increase wages for its tomato pickers.[185] Ells framed the dispute as a fundamental issue of control, stating that, "the CIW wants us to sign a contract that would let them control Chipotle's decisions regarding food in the future".[186] In October 2012, Chipotle signed an agreement with the CIW to improve working conditions.[187]
In January 2015, Chipotle pulled carnitas from its menu in a third of its restaurants; company officials citedanimal welfare problems at one of the suppliers, found during a regular audit, as the reason.[188] Subsequently, a false rumor spread online claiming it was done to appease Muslims who consider pork to be unclean, leading to some protests on social media.[189] The company still uses antibiotic-free and hormone-free steak in its restaurants, despite being briefly forced to "serve beef that is not naturally raised" during the summer of 2013, posting an in-store notice each time that occurred.[190] Roberto Ferdman ofThe Washington Post opined that Chipotle's stated mission to sell "food with integrity" may be "untenable" if meat producers continue to breach Chipotle's ethical standards.[188]
Also in 2015, Chipotle stopped usinggenetically modified corn and soybeans in their foods, claiming to be the first nationwide restaurant to cook completely GMO free.[191] However, in 2019, Chipotle paid $6.5 million to settle a lawsuit where the plaintiffs claimed that the company's food "may have been sourced from livestock that consumed GMO animal feed".[192]
In 2017, Chipotle committed to transitioning away from birds bred to maximize growth at the expense of animal well-being. However, in 2024, investigations by animal welfare groups showed that they were failing to meet these standards.[193]
In its annual reports, Chipotle has acknowledged that it "may be at a higher risk for food-borne illness outbreaks than some competitors due to our use of fresh produce and meats rather than frozen, and our reliance on employees cooking with traditional methods rather than automation".[194] Following the 2015 outbreaks, some food safety experts and media commentators argued that the variety of pathogens involved pointed to systemic problems with the company's food handling practices.[195][196] On December 10, 2015, CEO Steve Ells released a statement apologizing for the outbreaks and promised changes to minimize future risks.[197]
In March and April 2008, the Community Epidemiology Branch of the San Diego County Health and Human Services Agency traced ahepatitis A outbreak inSan Diego County to a single Chipotle restaurant located inLa Mesa, California, in which 22 customers were infected with the virus.[198][199]
In 2008, Chipotle was implicated in anorovirus outbreak inKent, Ohio, where over 400 people became ill after eating at a Chipotle restaurant.[200] Officials at theOhio Department of Health said that the outbreak was caused byNorovirus Genotype G2.[201] Many of the victims were students atKent State University.[202] The initial source of the outbreak was never found.
In early November 2015,The Oregonian reported that there was a little-knownE. coli outbreak that had occurred earlier in July in which five people were infected with theO157:H7 strain ofE. coli. The outbreak was traced to a single Chipotle location in Seattle and that the incident was not publicized at that time.[203][204] Seattle public health officials defended their actions at that time by saying that the outbreak was over by the time they made an association with Chipotle. Health officials were unable to trace the source of the July outbreak and said that the cause of the July outbreak is unrelated to the October/November outbreak.[203]
A norovirus outbreak occurred in August 2015 at aSimi Valley, California, location, ultimately affecting more than 200 people.[205][206]Ventura County health inspectors found health violations during inspections following the outbreak.[207] In January 2016, afederal grand jury issued a subpoena as part of a criminal investigation into the outbreak.[208]
At almost the same time as the Simi Valley norovirus outbreak, Minnesota health officials confirmed aSalmonella outbreak that affected 17 Minneapolis-area Chipotle restaurants in mid-August 2015. The source of the outbreak was traced back to contaminated tomatoes that were grown in Mexico.[209][210] The Minnesota Department of Health reported that samples from 45 victims were tested and found that their illness was caused by theSalmonella Newport bacterium as determined byDNA profiling.[211] Later, the state officials reported that the total of persons who became infected was increased to 64 and the number Chipotle locations in which they had acquired the bacterium was increased to 22, all located within the state of Minnesota.[212]
In October 2015, an outbreak ofShiga toxin-producingEscherichia coli (STEC O26) was linked to several Chipotle locations in Washington and Oregon.[213][214] As a precaution, Chipotle closed 43 stores in Washington and Oregon pending the results and recommendations of health authorities. The restaurants reopened on November 11 after disposing of all food and deep cleaning the facilities.[215] A separate, smaller outbreak involving five people at Chipotle restaurants in Kansas and Oklahoma in late November was later determined to be caused by a genetically different strain of STEC O26.[216]
On February 1, 2016, theCenters for Disease Control and Prevention (CDC) closed their investigation, reporting that 55 persons in 11 states were infected during the main outbreak, with 21 requiring hospitalization and no fatalities.[216] Health authorities were unable to determine a specific source for the contamination.
In December 2015, a norovirus outbreak at a Chipotle restaurant nearBoston College sickened approximately 140 people, many of them students.[217] TheBoston Public Health Commission traced the outbreak to a sick employee who had been allowed to work.[218]
In response to the 2015 outbreaks, Chipotle closed all locations on February 8, 2016, for an all-staff food safety meeting and hired a new head of food safety who instituted enhanced protocols including more frequent handwashing, produce sanitation procedures, andPascalization to pre-treat ingredients.[219][220]
Despite corrective actions, the company faced another setback in implementing their safe food policies in July 2017. A norovirus outbreak is being investigated in Virginia. More than 130 people reported having norovirus-like symptoms and two individuals had tested positive for the virus after eating at a Chipotle restaurant inSterling, Virginia. The Loudoun County Health Department confirmed the illnesses from July 13–16, 2017. Shares of Chipotle stock dropped more than 10% on this news.[221][222] On July 25, several news agencies reported that Chipotle officials confirmed that the "recent norovirus outbreak in Virginia was the result of lax sick policy enforcement by store managers" and that the company believed that an employee was the cause of the outbreak.[223][224]
In late July 2018, Ohio public health officials launched an investigation after receiving 350 complaints from customers after they had eaten at aPowell, Ohio, location.[225] By mid-August, the U.S.Centers for Disease Control and Prevention identified the bacteria that cause the outbreak which had affected over 700 people asClostridium perfringens.[226][227] This food borne outbreak has been called the worst incident to date that can be traced to a single restaurant location.[226][228]
In April 2017, Chipotle first announced that theirpoint of sale payment system was compromised during a three-week period from late March to mid-April but gave very little information about the incident.[229][230] The following month, the company later revealed that 2,250 restaurants in 47 states were involved which could potentially affect hundreds of thousands of customers who may had their credit or debit card account information with security codes stolen.[231][232][233][234] A few restaurants in Canada were also affected.[235] Some security experts criticized the way Chipotle had downplayed the incident.[232] During the same month, a credit union in New Hampshire filed a class action lawsuit on the behalf of banks and credit unions against Chipotle for failure to provide elementary credit card data security in the most recentdata breach after a similar data breach that had occurred in 2004.[236] In July 2017,Gainesville, Florida, police reported that an unidentified person took more than $17,000 from anATM at a local credit union by stealing from 40 different accounts that can be traced directly to the data breach.[237][238]
A number of Chipotle mobile ordering app customers claimed that their mobile ordering app accounts had been hacked and reported fraudulent orders charged to their credit cards. Chipotle claimed that the customers were using unsecured passwords, and that any fraudulent orders were a result of this. The customers then argued that the passwords they were using were secure, and that their complaints involved an issue with the server.[239][240]
In November 2016, three men filed aclass-action lawsuit against Chipotle alleging that a burrito was listed as containing only 300 calories, when in fact it contained more. They are seeking "unspecified damages and for an injunction against the company to prevent it from posting what it calls misleading information on its food".[241][242][243]
In January 2020, the company was fined $1.3 million by the state of Massachusetts for 13,000child labor violations.[244][245][246]
In May 2019, Chipotle was in the news for having dismissed a manager inSt. Paul, Minnesota, who had beenfalsely accused ofracism.[247]
In December 2019, the office of the general counsel of theNational Labor Relations Board (NLRB),Peter Robb, filed a complaint against Chipotle, accusing the company of firing a worker in New York City in retaliation for trying to organize a union, as well as alleging that a manager in Manhattan threatened to fire workers if they engaged in protected union activities, implying they could even face physical violence as a result.[248]
In July 2022, Chipotle closed a store inAugusta, Maine, whose staff was trying to unionize, ostensibly due to staffing difficulties.[249] In November 2022, the NLRB issued a complaint against Chipotle, accusing the company of illegally closing the Augusta store andblackballing the employees at the store in violation of theNational Labor Relations Act.[250]
In August 2022, a restaurant inLansing, Michigan, became the chain's first location to vote to unionize with theInternational Brotherhood of Teamsters.[251]
At multiple points in 2022, various outlets highlighted Chipotle as an example of a restaurant chain investing in robotics and automation via Chippy, an autonomous kitchen assistant made byMiso Robotics.[252][253]
In the past, Chipotle mainly relied on billboards, radio advertisements, andword of mouth to advertise.[27] In 2010, the company initiated an ad campaign that mocks advice given to Chipotle by advertising agencies.[254] In 2012, Chipotle aired its first nationally televised commercial during the54th Annual Grammy Awards ceremony.[255] Chipotle has run many promotions giving out free food to potential customers, especially when opening a new store. Stores also give out free burritos on certain holidays; for instance, onHalloween, some locations have had promotions in which free burritos are given to people who come dressed as a burrito.[256]
Chipotle gave away free burritos to reporters during the 1997 trial ofTimothy McVeigh, which took place in Chipotle's hometown of Denver.[257] In addition, stores offered free burritos to those displaced byHurricane Katrina.[258] Chipotle received attention whenOzzy Osbourne's reality showThe Osbournes featured the company's burritos heavily.[25]
For Halloween 2010, Chipotle announced that customers dressed as a processed food product would receive a burrito for $2. The event was part of a $1 million fundraiser forJamie Oliver's Food Revolution called "Boorito 2010: The Horrors of Processed Food".[259] Also in support of family farms, Chipotle released music videos ofKaren O of theYeah Yeah Yeahs andWillie Nelson.[260]
On September 12, 2013, Chipotle released an animated short calledThe Scarecrow, with a companion mobile video game; both feature a narrative heavily critical ofindustrial farming, but little in the way of direct marketing for the chain.[261] The short features a cover of "Pure Imagination" fromWilly Wonka & the Chocolate Factory, sung byFiona Apple.[262] It was named one of the worst advertisements of 2013 byThe Wall Street Journal.[263]
In 2011, Chipotle created the "Farm Team", which is a rewards program available only by invitation from restaurant managers. The Farm Team members have access to a special Chipotle website, where members can earn rewards, i.e. free food and T-shirts. The site offers members to, "learn where Chipotle's food comes from, take quizzes and polls, play games and watch videos about the company".[264] In April 2014, the Farm Team program was shut down.[265]
Chipotle sponsors Team Garmin-Barracuda (formerly Team Garmin-Chipotle, Team Garmin-Slipstream, Team Garmin-Transitions and Team Garmin-Cervélo) of theInternational Cycling Union,[266][267] and is an official team partner of theBoston Celtics,[268] and theBoston Bruins.[269] In June 2009, Chipotle sponsored free screenings ofFood, Inc., a film that criticizes the corporate food industry. Founder Steve Ells stated that he hoped the film would make customers appreciate Chipotle'sFood With Integrity policy.[270] From May until September 2009, Chipotle ran a contest on mychipotle.com, amicrosite which had a competition for the best user-created audio and video presentations about different combinations of ingredients.[271][272] In July 2010, Chipotle began a campaign to support healthier lunch alternatives for students, in which money will be donated to The Lunch Box program based on how many spam Emails consumers forward to a company Email address.[273]
In 2014, Chipotle collaborated on aviral marketing campaign with the rock bandSpoon, in support of the band's album,They Want My Soul.[274]
For Chipotle's 18th anniversary, the company began wrapping its burritos in gold foil as part of a larger promotion to draw attention to itsFood With Integrity mantra.[275] Also as part of the gold foil campaign, Chipotle is offering prizes for customer-created pictures of items wrapped in gold foil. Chipotle hired comedianAmy Sedaris to create a comedic how-to video on wrapping with gold foil, and spread the video usingTwitter.[276] In March 2013, Chipotle pulled its sponsorship of aBoy Scouts of America event, citing that organization'sban on LGBT members.[277]
On March 14, 2016, aNational Labor Relations Board (NLRB) administrative law judge concluded that Chipotle'ssocial media policy, and more specifically its application towards an employee who posted tweets regarding wages and working conditions, violated theNational Labor Relations Act (NLRA).[278] A former Chipotle employee inHavertown, Pennsylvania, wrote a series of tweets from his personal account about hourly workers being required to work on snow days. Chipotle instructed the employee to delete the tweets. The NLRB judge determined that Chipotle's request to delete the tweets violated the NLRA even though the employee was not disciplined as a result of his tweets.[279]
In July 2021, Chipotle rolled out limited edition gold foil at participating locations to celebrate American athletes competing in Tokyo at the2020 Summer Olympics.[280] On October 28, 2021, Chipotle announced $1 million of burritos to be given away for free for the first 30,000 people to play the Chipotle experience on the video gameRoblox. The site ended up experiencing a three-day outage, but the company clarified that it was not the fault of Chipotle.[281]
On February 16, 2023,MoneyGram Haas F1 Team announced a sponsorship deal with Chipotle. The Chipotle logo will be featured on both the nose and side of theVF-23, race-suits of driversKevin Magnussen andNico Hulkenberg and team apparel.[282]
Architecturally, all Chipotle restaurants are built using most of the same material finishes (plywood, corrugated metal, stainless steel, exposed ductwork), although each store is unique.[16][283] The interiors have been described as having an "industrial, sheet metal look".[284] Chipotle has built restaurants using white ceramic tile instead of stainless steel.[285] It costs the company approximately $850,000 to open a new restaurant.[286] When the first Chipotle opened, Steve Ells asked his friend, sculptor Bruce Gueswel, to design the chairs and a styled Mayan king whose face was loosely based on that ofcivil rights movement leaderMartin Luther King Jr., a personal inspiration of Gueswel, for the restaurant. Both items were made from wood and metal. Gueswel has continued to design and build the art and chairs for all subsequent Chipotle restaurants.[287]
Most Chipotle locations display a photograph of the original restaurant, which is near theUniversity of Denver campus on Evans Avenue.[16] Instead of a photograph of itself, the original location has a photograph of the Dolly Madison Ice Cream that previously occupied the location. In 2010, Chipotle began opening smaller concept locations that have lower costs of development and occupancy.[288]
Chipotle has made arrangements to addsolar panels to 75 of its restaurants.[289]
Chipotle was the defendant in a lawsuit for failure to comply with theAmericans with Disabilities Act (ADA).Maurizio Antoninetti, a customer who used a wheelchair, claimed he was denied the "Chipotle Experience", because he was unable to see the food preparation. The case against the company was upheld in theUnited States Court of Appeals for the Ninth Circuit,[290] and theSupreme Court of the United States declined to hear Chipotle's appeal, leaving the Ninth Circuit's ruling intact.[291] Chipotle has "an official disability policy of bringing ingredients to the tables of diners with disabilities and doing tableside preparation." Chipotle is retrofitting restaurants affected by the ruling, replacing the walls in front of the food preparation area with lower ones or transparent panels. They are incorporating the new design elements into new restaurants.[290] The case was one of over twenty ADA-related lawsuits filed by Antoninetti, who died in 2011.[290][292]
{{cite book}}: CS1 maint: location (link)Chipotle also has several locations across Metro Vancouver, including in Burnaby, West Vancouver, Surrey, and Langley. In Port Coquitlam, Chipotle operates its "Chipotlane" model - it's a drive-through pick up for pre-placed orders (not on-demand ordering through a speaker like other fast-food chains). It's the first Chipotlane in Canada, too.
Chipotle also has several locations across Metro Vancouver, including in Burnaby, West Vancouver, Surrey, and Langley. In Port Coquitlam, Chipotle operates its "Chipotlane" model - it's a drive-through pick up for pre-placed orders (not on-demand ordering through a speaker like other fast-food chains). It's the first Chipotlane in Canada, too.
Try our new braised tofu sofritas at all Chipotle locations.
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