 | This articleneeds additional citations forverification. Please helpimprove this article byadding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Chief merchandising officer" – news ·newspapers ·books ·scholar ·JSTOR(February 2019) (Learn how and when to remove this message) |
Thechief merchandising officer (CMO) is a top-levelexecutive employee who controls themerchandising in acompany or otherorganization.
A Chief Merchandising Officer has the responsibility of overseeing a company or other organization's buying and selling activities and utilizing the information gathered to develop a plan of action toward future purchase decisions. They often make these decisions on behalf of the company and steer the direction or vision of the company's merchandise strategy by analyzingtrends and purchasing needs and fulfilling them when appropriate. They may also lead the merchandising sales floor in aretail environment. The Chief Merchandising Officer is generally placed in a position of authority over a group of merchandising,purchasing, or floor display staff.[1][2]
The chief merchandising officer (CMO) role is closely related to, but distinct from, other senior executive positions in retail and consumer-facing organizations. Unlike achief marketing officer, who focuses on brand promotion, advertising, and customer acquisition, the chief merchandising officer is primarily responsible for product selection, pricing strategies, assortment planning, and inventory decisions that directly affect sales and profitability. The merchandising function typically emphasizes operational execution and product performance rather than external communications.[3]
 | This business-related article is astub. You can help Wikipedia byadding missing information. |