"Chief design officer" (CDO), or "design executive officer" (DEO), is acorporate title sometimes given to an executive in charge of an organization'sdesign initiatives. The CDO is typically responsible for overseeing all design and innovation aspects of a company's products and services, includingproduct design,architectural design,graphic design,user experience design,industrial design, andpackage design. They may also be responsible for aspects ofadvertising,marketing, andengineering.

The position has emerged only recently, with chief design officers taking on roles that may have previously been assumed by achief marketing officer,chief product officer,chief brand officer or delegated to lower-ranking design executives.

In the United States, theChief Design Officer is a position in the federal government, tasked with leading efforts to improve government websites.

As with many other CxO roles it does not necessarily mean the role reports to the CEO. In some companies the title is in name only and does not actually mean the role holder is an executive. Some companies – such as IBM have many CDOs as executives of major divisions within the corporation.

• Chief innovation officer
• Chief idea officer

• Management occupations
• Corporate titles
• Design occupations

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