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| Synonyms | CCO |
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Thechief commercial officer (CCO) (sometimes referred to as thechief business officer) is an executive-level role, with the holder being responsible for thecommercial management and the development of anorganization.
It typically involves activities relating tomarketing,sales,logistics,product development andcustomer service to drive business growth andmarket share.
As a corporate officer position, the CCO generally reports directly to thechief executive officer (CEO) and is primarily concerned with ensuring the integrated commercial success of an organization. The role typically must combine technical knowledge of the relevant field with strong marketing and business development skills.[1]
Essentially, a CCO takes ownership of the customer and the customer interface with the product or service offering, making sure that all functions of the organization are aligned to meet its strategic commercial objectives. This means that they are closely linked to the organization'sstrategic management function, in drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives.[2]