Chartboost is an in-appprogrammatic advertising andmonetization platform. ChartboostSDK enables developers to monetize on theirmobile apps and connect advertisers to global in-app inventory. Chartboost's platform allowsvideo game developers to create customizedinterstitial and video ads to promote new games. Developers have direct access to game data derived from Chartboost-enabled games.[1][3] As of 2016, Chartboost had been integrated into more than 300,000 games[1] with 40 billion game sessions[1] per month.[1]
Game developers use the Chartboost platform for monetization purposes; that is, to generaterevenue, build user bases, negotiate business deals with other developers, as well as to monitor the data associated with these activities.
Chartboost was launched in 2011 by Maria Alegre (co-founder) and Sean Fannan (CTO).[11] After departing fromTapulous, the co-founders set out to create an own self-developed platform that allowedgame developers to have complete transparency and control over the promotion, sale, revenue, and management of their mobile games.[2][3][11]
In April 2013 Chartboost opened its first international office inAmsterdam.[13]
In February 2016 Chartboost acquired Roostr to connect mobile games with YouTube influencers.[14] Roostr was rebranded to Chartboost Influence and then both were shut down (that is, Chartboost exited the influencer market).[5][6][7][8]
