TheCerritos Towne Center is aretail park located in the center ofCerritos, California that combinesretailing,office, andentertainment in one master project. TheCerritos Center for the Performing Arts is located within the southwestern part of the project.Cerritos High School, Cerritos City Hall, the Cerritos Sheriff Station, and theCerritos Millennium Library are all located across the street from the Towne Center development and are sometimes collectively referred to as "Downtown Cerritos."
Built on 125 acres (0.51 km2) of formerdairy farms, the future site of the Cerritos Towne Center was one of the last remnants of the city of Cerritos'agricultural past. The area, formally known as "Area Development Plan 2", bounded byState Route 91 to the north, Shoemaker Avenue to the east, 183rd Street to the south and Bloomfield Avenue to the west, was nicknamed "the Golden Triangle" by the local press because of its large revenue potential.[1]
By the time the dairies moved out and the area was ready forredevelopment in the early 1980s, the Cerritos Redevelopment Agency discussed possible uses for the large plot. Housing, residential and recreational development were ruled out because the redevelopment agency decided that whatever be built in the area ought to generatetax revenue. Since 1970, a proposal floated around for a unique donut-shaped shopping center, but the idea was eventually turned down due to its closeness to the already successfulLos Cerritos Center. The following year in 1971, discussions were held to feature aPolynesian cultural center complete with an artificial ocean with six islands and a volcano that would erupt nightly. Neighbors withNIMBY mindsets and concern with pollution (although the developer promised the pollution would be controlled) was enough to reject the development.[2]
Market research conducted by the city concluded that a mixed-use of public facilities,hotels, office and commercial buildings would be the most ideal usage of the Golden Triangle space.
The city of Cerritos immediately contracted the Transpacific Development Company to work on the multiphased southern project. Pressure from neighboring cities such asNorwalk andDowney that were building new hotels in their respective cities added to the competition. Capitalizing on its proximity to theArtesia Freeway, the redevelopment agency spent $8.6 million on road improvements, addingon-ramps and off-ramps to the Towne Center, andlandscaping.
Projected figures used by city leaders calculated that over its first 50 years, the $225 million Cerritos Towne Center would generate $585 million in tax revenue and 4,500 jobs. Indeed, the national accounts division ofADP moved its regional headquarters into the Cerritos Towne Center and were the first occupants of the office sector. In 1990, Phase I of the Towne Center project welcomed the 8-storySheraton Cerritos Hotel, which remains the onlytransient occupancy building in the city. In January 1993, the Cerritos Center for the Performing Arts opened its doors to the public and remains one of the most acclaimed venues for its size.
Retail and restaurants were reserved for the northernquadrants. The city of Cerritos hired the Vestar Development Company ofScottsdale, Arizona to develop the 41-acre (170,000 m2) commercial sector along the lines ofNewport Beach'sFashion Island. However, further market research revealed that the upscale retail market was in a slump and would compete negatively with the Los Cerritos Center across town. City leaders decided that a more midscalebig-box center would succeed and complement shopping in Cerritos. To much fanfare,Smith's Food King and one of the firstWalmart stores in theLos Angeles area ushered in the commercial phase of the Towne Center project on August 26, 1994. Today, the Cerritos Towne Center brings in a gross retail sales total in excess of $200 million a year.[3]
33°52′19″N118°03′35″W / 33.871904°N 118.059822°W /33.871904; -118.059822