Cereal for Dinner is apromotional campaign byKellogg's that began in 2022 to encourage the consumption ofBreakfast cereal for dinner.
The campaign was criticized following a television interview with Kellogg's CEO Gary Pilnick who suggested that cash-strapped consumers should eat cereal for dinner to save money, dismissing the underlying concerns of food insecurity and inflation.[1][2][3] The suggestion was compared to the historical "let them eat cake" remark as "let them eat cereal".[4][5] Their comments led to suggestions of a product boycott.[6] Despite the criticism, the campaign is ongoing.[7]
Dieticians have suggested that healthy cereal can be consumed at dinner.[8]
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