 | This article has multiple issues. Please helpimprove it or discuss these issues on thetalk page.(Learn how and when to remove these messages) (Learn how and when to remove this message)
|
 | |
 A can of Celsius, the product associated with Celsius Holdings | |
| Formerly | Vector Ventures, Inc. |
|---|---|
| Company type | Public |
| ISIN | US15118V2079 |
| Industry | Beverage |
| Founded | 2004; 22 years ago (2004) |
| Headquarters | Boca Raton, Florida, U.S. |
Key people | John Fieldly (President &CEO) |
| Revenue |  US$1.32 billion (2023) |
| US$233 million (2023) | |
| US$227 million (2023) | |
| Total assets | US$1.54 billion (2023) |
Number of employees | 765 (2023) |
| Website | celsius |
| Footnotes / references [1][2][3] | |
Celsius Holdings, Inc. is an American company that produces a range of fitness andenergy drinks under the brand nameCelsius. The company's products are marketed as healthy, to which the CEO attributes the brand's success.[4][5]
The Celsius beverage concept and trademark was created by Greg Horn in 2003 and later licensed to Elite FX, a company was founded in 2004 by Molly Kate Roberts, Lucy Kate Gaunt, Caroline Rueff, Irina Lorenzi, and Steve Haley.[6] In 2009, the company launched the first energy drink in Sweden and ended with a revenue of 5.86 million.[7] By 2012, the company had a market capitalization of approximately $5 million. Five years later, in 2017, Celsius was listed on theNASDAQ.[8] By the end of that year, Celsius Holdings had an annualrevenue of almost $36 million.[9]
In 2022, Celsius CEO John Fieldly toldGQ roughly 95% of stores around the country are stocked with Celsius, due to the $550 million investment made byPepsiCo.
As of August 2024, Celsius held an 11% market share of the $19 billion energy drink industry, generating over $1.3 billion in revenue and amarket capitalization of roughly $9 billion. The company's success is attributed to its alignment with currentconsumer preferences, such as increased caffeine content, appeal to health-conscious consumers, and a focus on fruit-flavored products rather than chemically-tasting alternatives.[10]
In February 2025, Celsius Holdings announced plans to acquire Alani Nutrition LLC (Alani Nu) for $1.8 billion in a cash and stock deal. Founded in 2018, Alani Nu is a female-focused health and wellness brand offering functional beverages and products. This acquisition aims to create a leading better-for-you functional lifestyle platform, combining two rapidly growing energy drink brands to capitalize on the increasing consumer demand for zero-sugar alternatives.[11]
On March 3, 2025, Celsius Holdings announced that Eric Hanson would be appointed as President and Chief Operating Officer, effective March 24, 2025.[12]
Celsius has differentproduct lines that contain differentcaffeine levels.[4]
| Product name | Caffeine | Calories | Carbs |
|---|---|---|---|
| Celsius Live Fit | 200 mg | 10 kcal | 0 g |
| Celsius Essentials | 270 mg | 10 kcal | 0 g |
| Celsius On-The-Go | 200 mg | 10 kcal | 1 g |
| Product name | Caffeine | Calories | Carbs |
|---|---|---|---|
| Celsius BCAA+ Energy | 100 mg | 15 kcal | 2 g |
| Celsius Heat | 300 mg | 10 kcal | 10 g |
| Celsius with Stevia | 200 mg | 10 kcal | 10 g |
| Nutritional value per 12 fl. oz (355 mL) | |||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Energy | 10 kcal (42 kJ) | ||||||||||||||||||||||||||||||||
0 mg | |||||||||||||||||||||||||||||||||
0 mg | |||||||||||||||||||||||||||||||||
0 mg | |||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||
| Other constituents | Quantity | ||||||||||||||||||||||||||||||||
| Caffeine | 200 mg | ||||||||||||||||||||||||||||||||
| †Percentages estimated usingUS recommendations for adults.[13] | |||||||||||||||||||||||||||||||||
Celsius containsgreen tea extract, which contains an antioxidant known asepigallocatechin gallate (EGCG).Guarana seed extract further increases caffeine content.Ginger root is used as both a flavoring agent and foranti-inflammatory effects.[14][unreliable medical source?]
Celsius contains 200 mg – 270 mg of caffeine, depending on theproduct line and size of the can.[14]
Carl DeSantis was an early investor in Celsius Holdings. DeSantis invested throughout the company's development because the product line interested him. In 2010, he agreed to extend a $3 million dollar credit line for an advertising campaign to promote Celsius's new products, but the money did not create the outcome expected. As astakeholder, he provided advice to the Celsius team and assisted with leadership changes in 2012 when the company was not meeting the expected business goals. DeSantis died having earned $1.2 billion dollars from a 31% stake in Celsius Holdings.[15]
PepsiCo invested $550 million in Celsius Holdings,[16] an 8.5% minority stake.[17]
Celsius Holdings partnered withLearfield, a collegiate sports marketing company, to form partnerships with college students.[18] In 2023, the brand began partnering withcollege football quarterbacksBo Nix (University of Oregon) andMichael Penix Jr. (University of Washington).[18]
In January 2024, Celsius began partnering withcollege basketball basketball playersJuJu Watkins,Jared McCain,Cody Williams, andKwame Evans Jr..[19]
"Celsius University" was created in 2022 as a student ambassador program, paying students to promote the product line on college campuses.[20]
Celsius Holdings further partnered with influencers, such asJake Paul andDavid Dobrik to promote the Celsius products.[21]
Early in the company's history, it began sponsoring motorsports entries through series such asNASCAR andFormula One. As of 2026, the company sponsorsKaulig Racing,Jordan Anderson Racing,Rackley W.A.R.,RFK Racing in NASCAR, andAston Martin in Formula 1.[22]
They have previously sponsoredTricon Garage in NASCAR andScuderia Ferrari in Formula One.
Celsius Holdings faced a lawsuit in 2021 with rapperFlo Rida for a breach of contract when the company allegedly withheld details about revenue.[33][34] Flo Rida was a contracted brand ambassador from 2014 to 2018, which brought Celsius to concerts and events to help expand the brand.[34] The Florida court ruled in Flo Rida's favor that Celsius Holdings was in breach of contract as Flo Rida's publicity assisted in the company's growth.[33] Flo Rida was awarded $82.6 million in January 2023 due to the lawsuit.[33][34] The judgment was upheld on appeal in December 2024, though possibly with a lower amount awarded.[35]
Celsius faced aclass-action lawsuit in November 2022 for allegedly misleading customers that the product contained no preservatives, even though they containcitric acid.[36] The company denied the claim, maintaining that citric acid was used as a flavoring agent.[36] The lawsuit was settledout of court in February 2023.[37]
{{cite web}}: CS1 maint: multiple names: authors list (link)