 | You can helpexpand this article with text translated fromthe corresponding article in Hebrew. (August 2025)Click [show] for important translation instructions.
|
 | |
| Company type | Public |
|---|---|
| TASE: CEL | |
| Industry | Telecommunications |
| Founded | 1994; 31 years ago (1994) |
| Founder | Dov Tadmor |
| Headquarters | 32°17′25″N34°51′46″E / 32.29028°N 34.86278°E /32.29028; 34.86278,, Israel |
Area served | Israel |
Key people | |
| Products | GSM,GPRS,EDGE,UMTS,HSDPA,HSPA+,LTE,LTE Advanced,5G |
| Revenue | |
| |
| |
| Owner | DIC (41.77%), public (58.23%) |
Number of employees | 3600 |
| Website | cellcom |
Cellcom (Hebrew:סלקום) (TASE: CEL) is an Israelitelecommunications company.[2]Founded in 1994, most of the company's business is centered on wireless service. Its current CEO is Eli Adadi.[3] As of June 2016, Cellcom had 2.812 million subscribers.[1]
The company is traded in theTel Aviv Stock Exchange under the symbol CEL, and is part of theTel Aviv 35 Index.[4]
Cellcom's entry into the Israeli market caused a revolution in wireless services in the country, as it offered service at rates which were a fraction of those charged byPelephone, which until Cellcom's launch held a monopoly on cellular services in Israel.
Its launch was not without problems. In 1995, Cellcom subscribers experienced widespread service disruptions of unknown origin. After an intensive investigation, the cause was finally traced to a software bug inMotorola'sMicroTAC Alpha handsets, which were ubiquitous on its network at the time.[5]
Cellcom operates a 5G network (shared with Golan Telecom, WeCom, Walla Mobile), along with OTT service called Cellcom TV,IPTel landline service, international dialing service (013), and acts as one of the billing agencies for electrical power in Israel.
Cellcom initially operated aTDMA network nationwide in the 850 MHz band, but after winning tenders for GSM-1800 frequencies it began offering GSM services, and eventually sought to replace the 850 MHz TDMA frequencies it owns with standard 900 MHz GSM frequencies, butPelephone andPartner petitioned theMinistry of Communications to deny this for technical reasons. This put Cellcom at a disadvantage, since, though most of its users had converted to GSM, they were not able to make use of the lower frequency's better in-building penetration and greater cell reach.[citation needed]
With its entry into 3G wireless services, Cellcom demonstrated the first mobile video call in Israel.[6] Since the beginning of 2006, Cellcom has been deploying a 3G UMTS-2100 network nationwide, which by the end of 2007 covered than 87% of the population.[citation needed] Cellcom was the first in Israel to launch an HSDPA network (also called "Generation 3.5") nationwide.[citation needed]
In 2011, Cellcom began to deploy UMTS services in the 850 MHz band, employing unused capacity in that frequency range since by then it had very few TDMA customers remaining.[citation needed] The Israeli Ministry of Communications has approved Cellcom's plan to shut down the TDMA-850 network on 31 December 2011.[citation needed] In August 2014, Cellcom launched anLTE network in the 1800 MHz band.
| Frequency | Band number | Protocol | Class |
|---|---|---|---|
| 1800 MHz | 3 | GSM/GPRS/EDGE | 2G |
| 850 MHz | 5 | UMTS/HSPA | 3G |
| 2100 MHz | 1 | ||
| 1800 MHz | 3 | LTE | 4G |
| 3500 MHz | 5G |
In 2009, Cellcom launched an ad campaign showingIsrael Defense Forces soldiers playingfootball across theIsraeli West Bank barrier.[7]Ahmad Tibi, an Arab-Israeli member of theKnesset, called on Cellcom to withdraw the commercial.[8]
A major service outage across the country on 1 December 2010 impacted on Cellcom's Q4 results.[9] The company decided to refund customers with one week's worth of calls and messages although the customers never actually received their refund, says Daniel Martinez ofThe Jerusalem Post.[10]
On 18 May 2021, Cellcom ceased its operations for one hour in support for Jewish-Arab coexistence and solidarity with Palestinians. Many thousands of Israelis cancelled their service in response.[11][12]
On 12 February 2020, theUnited Nations published adatabase of 112 companies helping to furtherIsraeli settlement activity in theWest Bank, includingEast Jerusalem, as well as in the occupiedGolan Heights.[13] These settlements are consideredillegal under international law.[14] Cellcom was listed on the database on account of its "provision of services and utilities supporting the maintenance and existence of settlements" and "the use of natural resources, in particular water and land, for businesspurposes" in these occupied territories.[15]
On 5 July 2021,Norway's largest pension fundKLP said it would divest from Cellcom together with 15 other business entities implicated in the UN report for their links to Israeli settlements in the occupied West Bank.[16]
| Picture | Name | Years | |
|---|---|---|---|
 | Yaakov Peri | April 1995 - January 2003 | Formerly the head ofShin Bet, He led the company in its first eight years, from a small mobile phone competitor to one of the leading media companies in Israel. |
 | Isaac Petersburg | January 2003 - October 2005 | Former CEO of General Health Services. During his time, the company launched the Japanese i-mode brand with special devices that support mobile browsing for the i-mode portal. |
 | Amos Shapira | October 2005 - December 2011 | Former CEO ofEl Al. Shortly after taking office, he published his personal cell phone number and invited the company's customers to contact him directly. |
| Nir Stern | January 2012 - January 2020 | Former CEO of 013 Netviz'n. During his time, Cellcom launched the Cellcom TV service and purchased 70% of the unlimited shares. | |
 | Avi Gabbay | January 2020 - November 2021 | Former CEO ofBezeq, Member of the Knesset, Chairman of theLabor Party and Minister of Environmental Protection in the 34th Israel Government. |
 | Daniel Sapir | January 2022 - August 2024 | |
 | Eli Adadi | August 2024 – Present |
| Major network operators | |
|---|---|
| Mobile virtual network operators | |
