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Causes (company)

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For-profit civic-technology organization
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(March 2021) (Learn how and when to remove this message)
Causes.com
Founded2007
HeadquartersSan Francisco, California, U.S.
OwnerCountable Corporation
Founder(s)Joe Green andSean Parker
CEOBart Myers[1]
Employees21(as of 2021)[1]
URLcauses.com

Causes is a for-profitcivic-technology app and website that enables users to organizegrassroots andpublic-awareness campaigns. Causes is a website that gives summaries of breaking news, new laws, and popular topics. Users can respond, comment, share, or contact their representatives about an issue. Users can also create their own "Cause" and seek support from other users.[2][1]

In 2019, Causes was acquired byCountable Corporation.[3] In 2020,Countable.us and its associated app merged with Causes.com.[4]

History

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Causes was launched in 2007 as the first social advocacy application forFacebook.[5][6] Causes was co-founded bySean Parker andJoe Green.[7] Parker had previously worked withNapster andFacebook, and he co-foundedPlaxo.[8] Green worked in grassroots organizing, includingcampaigns on the presidential level.[9] Parker and Green combined their knowledge of offline organizing, online social networking, and product design to create Causes.[10]

The platform provided over 20 million messages to Congress and was featured in a 2014 New York Times piece on political apps.[11] It has also been featured in Wired,[12] and TechCrunch.[6] Investors includedSean Parker,Founders Fund, theCase Foundation and NEA (New Enterprise Associates).[13]

Causes' stated mission is "toempower people to create change in the world through onlineorganizing. Causes connects people who share a common vision and build the tools they need to make an impact".[14] As of 2022, the Countable "Causes" network had over 190 million users.[15]

Causes is a for-profit business.[16]

Acquisition by Countable

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Causes and its parent companyBrigade Media were acquired by Countable Corporation in 2019.[17] In 2020, Countable.us and its associated app merged with Causes.com.[18]

Products

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Users are able to create, join, or browse causes focused on cause-related issues. Users of Causes could also create campaigns, where they published activity to a network of followers. Causes was used as a vehicle forcommunity building,education,awareness, advocacy, andfundraising.[19]

References

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  1. ^abc"Causes Company Profile: Valuation & Investors | PitchBook".pitchbook.com. Retrieved2021-06-30.
  2. ^"Causes Relaunches As A Social Network For Social Good Action, Not Shallow Clicktivism".TechCrunch. Retrieved2021-02-08.
  3. ^"Sean Parker's Brigade/Causes acquired by govtech app Countable".TechCrunch. Retrieved2021-06-30.
  4. ^Rand Strauss (2020-11-29)."Successful (for-profit) New-Politics Sites".Blog of PeopleCount.org. Retrieved2021-02-08.
  5. ^Stone, Brad (2009-11-12)."Clicking for a Cause (Published 2009)".The New York Times.ISSN 0362-4331. Retrieved2021-02-23.
  6. ^ab"Early Facebook App Causes Is Being Reborn As A Polished Web Site For Good".TechCrunch. Retrieved2021-02-23.
  7. ^"Causes Acquires Votizen To Democratize Democracy".TechCrunch. Retrieved2021-02-23.
  8. ^Hartmans, Avery."The incredible life and career of Sean Parker, who got his start as a teenage hacker before cofounding Napster and becoming a Facebook billionaire".Business Insider. Retrieved2021-02-23.
  9. ^Scola, Molly Ball, Nancy (2012-05-17)."The Community Organizing Geeks Who Could Revolutionize Campaign Tech".The Atlantic. Retrieved2021-02-23.{{cite web}}: CS1 maint: multiple names: authors list (link)
  10. ^Constine, Josh (January 10, 2013)."Causes Acquires Votizen To Democratize Democracy".TechCrunch. RetrievedJanuary 23, 2014.
  11. ^Stone, Brad (2009-11-12)."Clicking for a Cause (Published 2009)".The New York Times.ISSN 0362-4331. Retrieved2021-02-23.
  12. ^"An App That Makes It Easy to Pester Your Congress Member".Wired.ISSN 1059-1028. Retrieved2021-02-23.
  13. ^"Causes | NEA | New Enterprise Associates".www.nea.com. Retrieved2023-01-01.
  14. ^"Causes".Causes. Retrieved2018-06-25.
  15. ^Hall, Christine (2021-10-20)."Countable brings in $12M for virtual brand communities".TechCrunch. Retrieved2023-01-10.
  16. ^Strom, Stephanie."Social Networking Sites Move Into Charity World".The New York Times. Retrieved2018-06-25.
  17. ^Constine, Josh (2019-05-01)."Sean Parker's Brigade/Causes acquired by gov-tech app Countable".TechCrunch. Retrieved2023-01-10.
  18. ^"Peoplecount.org".
  19. ^Kopp, Lawrence (2009-02-27)."How to setup a Facebook "Causes" page for your nonprofit".nj. Retrieved2021-02-23.

External links

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