Catherine Tucker (born May 16, 1977) is the Sloan Distinguished Professor of Management atMIT Sloan, where she is also chair of the PhD program. She is known for her research into the consequences of digital data for electronic privacy,algorithmic bias, digital health, social media andonline advertising. She is also a research associate at theNBER, cofounder of the Cryptoeconomics lab at MIT withChristian Catalini and coeditor at Quantitative Marketing Economics.
Tucker's research focuses on the connections of marketing, economics of technology, law. Much of her publications have studied social media and its interactions with consumers. Tucker's research has evolved with the development of social media; her earlier publications focused on privacy[3] and advertising,[4] and now also focus in the direction of algorithmic influence and consumer interactions with the blockchain.[5] She has published 67 scholarly papers in these related fields. Common outlets for Tucker's publications include Marketing Science,[6] Quantitative Marketing and Economics,[7] and the Journal of Marketing Research.[8][9] She has expertise in studying how can firms use digital data and machine learning to improve performance.[10]
Tucker teaches at theMIT Sloan School of Management and is chair of the MIT Sloan PhD Program.[11] Tucker is also a cofounder of the MIT Cryptoeconomics lab which analyzes blockchain applications.[10]
Tucker has given talks to theEuropean Union Future of Privacy Forum Roundtable and theOECD Roundtable on Economics of Privacy. She has testified to the US Congress onalgorithmic bias and onlineprivacy.[12] In 2011, she received a CAREER Award from theNational Science Foundation.[13] In 2012, she was admitted as a Research Associate of theNational Bureau of Economic Research, and became the first woman to be awardedtenure in the MIT Marketing Department. In 2015, she received the Erin Anderson Award, honoring an "emerging research star...who has exceeded the normal expectations for someone of her rank in mentoring doctoral students or junior faculty members."[14] In 2018, she received the William O'Dell Award, for an "article ... that has made a significant contribution to marketing theory, practice or methods".[15] Later that year Tucker went on to receive the 2018 INFORMS Society for Marketing Science Long Term Impact Award.[16] She then continued on with Duncan Simester to win the 2020 Weitz-Weiner-O'Dell Award from the American Marketing Association.[17] Additionally, she was appointed a visiting fellow atAll Souls College at theUniversity of Oxford;[18] and cofounded the Cryptoeconomics Lab at MIT.
