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Cartoon Network (Canada)

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Canadian TV channel
This article is about the Canadian channel that was formerly branded as Teletoon. For the channel that operated as Cartoon Network from 2012 to 2023, seeBoomerang (Canada).
"Teletoon" redirects here. For its French-language companion channel, seeTélétoon.

Television channel
Cartoon Network
Logo used since 2023
CountryCanada
Broadcast areaNationwide
HeadquartersToronto,Ontario
Programming
LanguageEnglish
Picture format1080iHDTV
(downscaled to480iletterbox for theSDTV feed)
Ownership
OwnerCorus Entertainment
(branding licensed fromWarner Bros. Discovery)
ParentTeletoon Canada Inc.
Sister channelsTélétoon
Adult Swim
Boomerang
History
LaunchedOctober 17, 1997; 28 years ago (1997-10-17)(as Teletoon)
March 27, 2023; 2 years ago (2023-03-27)(as Cartoon Network)
Former namesTeletoon (1997–2023)
Links
Websitecartoonnetwork.ca
Availability
Streaming media
StackTVInternet Protocol television

Cartoon Network (formelyTeletoon) is aCanadianEnglish-languagediscretionaryspecialty channel owned byCorus Entertainment. Based on theU.S. cable network of the same name, it primarily broadcastsanimated series aimed at children and teenagers.

The channel launched on October 17, 1997 asTeletoon (its name being a portmanteau of "television" and "cartoon"), a bilingual service originally owned by Teletoon Canada, Inc. – a consortium ofWestern International Communications andAstral Media (via their specialty channelFamily Channel),Shaw Communications (via its specialty channelYTV), and the animation studiosCinar andNelvana. With subsequent acquisitions and divestments, Corus became the sole owner of the channel in 2014. Teletoon historically aired a mix ofdomestic productions and imported series, with many of the latter coming from the American Cartoon Network.

In 2012, Teletoon launched aCanadian version of Cartoon Network as a sister network under license fromTurner Broadcasting. In February 2023, Corus announced that Teletoon would rebrand as a new iteration of Cartoon Network on March 27, 2023, with the previous Cartoon Network channel concurrently relaunching under Cartoon Network's own sister brandBoomerang.

Cartoon Network operates two timeshift feeds running onEastern andPacific schedules. Along with its French-language counterpartTélétoon, it is available in over 7.3 million households in Canada as of November 2013.[1]

History

As Teletoon (1997–2023)

YTV was originally intended to be the Canadian distributor of Cartoon Network, applying for a licence at theCanadian Radio-television and Telecommunications Commission (CRTC) in late 1992. The original target was to launch the channel in late 1993 at earliest. The arrival came at a time when US cable networks were beginning to encroach Canadian cable, which, according to YTV's president Kevin Shea, could open new avenues for Canadian producers.[2] By early 1994, the planned Cartoon Network distribution licence was replaced by a new project, Fun TV. The new network was supposed to be owned by Rogers and CUC, owners of YTV, animation studiosNelvana andCinar and the Toronto-Dominion Bank. The Cartoon Network output would later be given to another proposal owned by the backers of Family Channel.[3]

A new proposal was mooted in January 1996. 53.3% would be owned by the backers of Family Channel, 26,7% by YTV and 10% each byCinar andNelvana, who had supported Fun TV. It promised to spend CA$42 million on Canadian animated productions over a seven-year period.[4] The bid was not comparable to the US Cartoon Network, justifying that Turner's channel was attached toHanna-Barbera's library and was mainly seen as nostalgia, according to Nelvana's chair Michael Hirsh. The new channel would cave some nostalgia, but would concentrate on newer titles, with emphasis on productions from all over the world. There would also be Japanese animation and adult animated titles, comparable toFritz the Cat, at night.[5] Regulations suggested that it would cater to children from 6am to 6pm (commercial-free 3pm-6pm), families from 6pm to 10:30pm (including one animated movie during prime time) and a nightly news magazine about animation.[6]

On September 3, 1996,[7] Teletoon was one of the 23 licensed channels to be approved by the CRTC,[8][9] after a related application for a channel to be called "Fun TV" had been denied.[10] The channel was part of the "Gang of Four", referring to the first four of the 23 channels (the other three beingCTV News 1,History Television andThe Comedy Network) set to launch. These channels were already negotiating pricing conditions with the cable companies.[11] The English-language version of Teletoon launched on October 17, 1997.[12][13] The channel was originally owned by a consortium of other Canadian specialty services, includingFamily Channel acting as managing partner at 53.3% (Superchannel/WIC andThe Movie Network/Astral Media),YTV at 26.7%, (Shaw Communications), along with the Canadian animation studiosCinar andNelvana with 10% each.[14] Shaw spun off its entertainment assets asCorus Entertainment in 1999, which subsequently acquired WIC's stake in Family Channel among other assets as part of its breakup later that year,[15][16] Corus acquired Nelvana in 2000.[17]

Teletoon was licensed as a bilingual service in bothEnglish andFrench, being one of only two Canadian specialty services with such a license;[18] the channel maintains two feeds under the license, with the French feed operating under the brandingTélétoon. At the original licensing hearing before the CRTC, the network's operators had stated that the two channels "would be similar in nature and programmed with a similar attitude towards them", but that there may be differences in their programming due to market differences (including Quebec's prohibition onadvertising to children) and program rights.[9] To this end, Teletoon often commissioned programming to air in both English and French whenever possible.[19]

Secondary logo for Teletoon utilized from 2001 until 2007. This wordmark was used in tandem with the previous logo.

As a condition of the license, Teletoon committed to devoting 40% of its programming toCanadian content in its first year of operation, gradually increasing by five per cent yearly to 60% by 2002. Over a similar timeframe, it also committed to similarly have at least half of its programming financed by, and commissioned from third parties unaffiliated with its owners.[9]

In 1998, network management decided to focus on renewals instead of new shows—adopting a more cautious strategy than launching a significant number of new series, as it had in the prior year.[20] By 2001, the channel had invested over $96 million into 98 original productions since its launch; Teletoon's director of original programming Madeleine Levesque stated that "I don't think any other broadcaster has contributed so much, so well, so fast."[21]

Teletoon's final logo used in Canada from 2007 to 2023; originally rendered flat in 2007, it became a 3D glossy logoform in 2011. However, this logo is still used in Quebec.

On March 4, 2013, Corus Entertainment announced that it would acquire Astral's stake in Teletoon, giving it full ownership. The sale was part of divestitures tied to Astral Media's proposed sale toBell Media, which had earlier been rejected by the CRTC in October 2012 for competition reasons.[22] Corus's purchase was cleared by theCompetition Bureau two weeks later on March 18;[23] the transaction was approved by the CRTC on December 20, 2013,[24] and completed on January 1, 2014.[25] The channel was subsequently brought under the new Corus Kids division as part of a reorganization in February 2014, alongside YTV and Nelvana. Teletoon and its sister networks would maintain separate management from YTV.[26][27]

As Cartoon Network (2023–present)

On February 21, 2023, Corus announced that Teletoon would be rebranded as Cartoon Network on March 27, 2023; theexisting Cartoon Network channel concurrently relaunched under Cartoon Network's sibling brandBoomerang (which will be devoted to library programming and classic franchises); the Teletoon brand would continue to be used for its companion streaming serviceTeletoon+, andits French-language feed.[28][29]

Programming

Main article:List of programs broadcast by Cartoon Network (Canada)

As Teletoon, the channel's license originally required that 90% of all programs on the channel be animated.[9] Teletoon previously aired preschool-oriented programming, which was day-parted from 4:00 a.m.- 3:00 p.m.[30] At its inception in 1996, Teletoon had a stated goal of producing 78 half-hours of original content every year, and it has been active in commissioning programming since then.[31]

Since its inception, the channel has acquired numerous television series from the U.S.-basedCartoon Network and its late night block,Adult Swim. From September 1, 2015, to Fall 2016, original programming from the American channel was moved over to its Canadian counterpart.[32] Around the same time, several "retro" programs airing onTeletoon Retro, which closed down on the same date, began airing on Teletoon.[33] Teletoon would also premiere new original programming from Cartoon Network's sister channel,Boomerang.

On April 1, 2019, the channel discontinued its adult programming following the relaunch ofAction as a full-time Adult Swim channel.[34]

Notable programming blocks

  • Teletoon Unleashed! –Launched in 2000, Teletoon Unleashed! was an adult-oriented block of the channel; it co-existed with The Detour on Teletoon until the block merged with it in 2004. It was known for airing every show with an 18+ rating to attract an adult audience, regardless of whether the program actually contained adults-only material or not.
  • Teletoon at Night – Launched in September 2002 as The Detour on Teletoon, this block was an amalgamation of it and Teletoon Unleashed. Its French counterpart,Télétoon la nuit, airs on the FrancophoneTélétoon channel. In September 2009, the block was relaunched under what would become its final name with an overhaul of its appearance. The block was discontinued on April 1, 2019.
  • Teletoon Retro – Teletoon Retro was the branding and block for classic animated programming. It was later spun into a digital channel, which also featured several live-action series. The channel launched on October 1, 2007, and closed on September 1, 2015.
  • Can't Miss Thursdays – A block for first-run programming premieres that aired on Thursday nights. The block later featured live-action, hosted segments.[35]
  • Superfan Fridays – A block showcasingcomic book-related and action-oriented animated series.[36]

Branding history

Initially, Teletoon's programming was divided into dayparted blocks, each featuring a different style of animation. Each blocks were represented as planets:[37]

  • Morning Planet for Preschoolers (claymation animation; 5:00 a.m. - 3:00 p.m. EST)
  • Afternoon Planet for Kids (2D cel animation; 3:00 p.m.- 6:00 p.m.)
  • Evening Planet for Family (collage animation; 6:00 p.m. - 9:00 p.m. EST)
  • Night Planet for Adults (papier-mâché animation; 9:00 p.m. - 5:00 a.m. EST)

The bumpers were made byCuppa Coffee Studios.

This branding would be discontinued and replaced by a more generic look in mid-August 1998, and begin using the slogan, “It's Unreal!” (or “Imagine!” in the French feed). In 1999, Teletoon was airing bumpers with its first mascot, "Teletina".[38][39] These bumpers were made by Spin Productions in Toronto.

The channel's on-air appearance was revamped to a more “cartoony”-style in 2001. The logo was modified slightly and came in different coloured border variations, and in addition, a new alternate logo was introduced, consisting of a wordmark of the channel's name in a custom font.[40] This wordmark would serve as the channel's secondary logo for its programming blocks and certain graphic presentations, while the original logo would be the primary logo for its corporate material and overall brand representation. Several more bumpers using CGI animation made byGuru Studio[41] subsequently premiered on the channel during this period.

An updated look for the channel was unveiled, no longer featuring the original logo (and fully utilizing the wordmark),[42] for a partial rebranding made by the Montreal-based Buzz Image Group on August 29, 2005.[43] Despite this, the original logo would still be used in some form up until 2007, most notably as a production logo and also on their website.

On February 5, 2007, the channel's wordmark was removed and the original logo was officially replaced as part of a major rebrand. Teletoon's website and its on-air appearance were dramatically changed, and the overall aesthetic of both the channel and its bumpers were immensely modernized.

On September 5, 2011, to reflect the channel's transition todigital television, the logo was refined and changed to a more three-dimensional appearance, designed by New York-based design agency Trollbäck & Company.

Related services

On November 24, 2000, theCanadian Radio-television and Telecommunications Commission (CRTC) approved multiple applications from Teletoon Canada Inc. to launch sixCategory 2 television channels named Teletoon Action, Teletoon Adult, Teletoon Art, Teletoon Multi, Teletoon Pop and Teletoon Retro.[44] None of the channels launched and their broadcast licenses expired on November 24, 2004.[45] The Teletoon Retro concept would later be revived under a different license.

Current

Télétoon

Main article:Télétoon

Télétoon is the French-language counterpart which broadcasts most of the shows from Cartoon Network in French.

Boomerang

Main article:Boomerang (Canada)

On November 4, 2011, theCanadian Radio-television and Telecommunications Commission (CRTC) approved an application from Teletoon to launch Teletoon Kapow!, aCategory Bdigital cable and satellite channel devoted "programming from international markets, featuring the latest trends in non-violent action, adventure, superheroes, comedy and interactivity."[46] On February 2, 2012, Teletoon announced that it would launch a localCartoon Network channel in Canada.[47] It debuted using the Teletoon Kapow! license on July 4, 2012.[48]

As of September 1, 2015, Cartoon Network operates under the broadcast license originally granted for Teletoon Retro.[26] Corus then had the Teletoon Kapow! license revoked on October 2, 2015.[49]

Concurrent with the rebranding of Teletoon itself as Cartoon Network, the original Cartoon Network channel was relaunched as a Canadian version ofBoomerang.

Teletoon+

Teletoon+ is asubscription video on demand service which launched September 1, 2022 onAmazon Prime Video Channels, replacing Corus's previous Nick+ service (which was a streaming counterpart to itsNickelodeon channel). The service features exclusive content acquired fromCartoon Network andWarner Bros. Animation.[50]

Former

Teletoon Retro

Main articles:Teletoon Retro andTélétoon Rétro

Teletoon Retro was aCategory Bdigital cable and satellite channel that debuted in fall 2007, and was named after a program block that featured classic animated series. Shows seen on the channel includedThe Tom and Jerry Show,The Bugs Bunny & Tweety Show,Scooby-Doo,The Flintstones,The Raccoons,The Jetsons,The Pink Panther,Fat Albert and the Cosby Kids,Inspector Gadget, andGumby.

The channel was discontinued on September 1, 2015, withDisney Channel (onBell Aliant,Bell Satellite TV,EastLink,Telus Optik TV,VMedia,Vidéotron,MTS,Bell Fibe TV,NorthernTel,Novus, andZazeen), orCartoon Network (onShaw Direct/Shaw Cable,Rogers Cable,SaskTel and many independent providers) taking over its slot on several aforementioned providers. In the years since, Teletoon has aired classic programming during non-peak viewing hours.

References

  1. ^"TELETOON Canada's Comedy-Filled Lineup Delivers Warm Laughter this Winter".NewsWire.ca. TELETOON Canada Inc. November 27, 2013. RetrievedDecember 5, 2024.
  2. ^Sid Adilman, T. S. (1992, Nov 04). YTV seeking to bring in Turner Cartoon Channel. Toronto Star
  3. ^Atherton, T. (1994, Feb 12). CRTC eyes comedy, animation among specialty channels. The Ottawa Citizen
  4. ^ENCHIN, H. (1996, Jan 12). TV bids to CRTC a diverse mix, The Globe and Mail
  5. ^Armstrong, J. (1996, Jan 17). All-animation channel idea back on track: A new service will contain the best elements of two failed proposals, official says. The Vancouver Sun
  6. ^Atherton, T. (1996, May 01). TV for kids is a hot contender. Calgary Herald
  7. ^Broadcast regulators licences 23 new TV services. Sports fans get more to choose from on the boob tube. (1996, Sep 04). Canadian Press NewsWire
  8. ^"News Briefs".Kidscreen.Toronto:Brunico Communications. October 1, 1997.Archived from the original on September 15, 2015.
  9. ^abcd"ARCHIVED - Decision CRTC 96-598".Canadian Radio-television and Telecommunications Commission. September 4, 1996.Archived from the original on December 5, 2020. RetrievedJanuary 19, 2009.
  10. ^Vale, Allison (December 20, 2013)."Fight for specialties resumes".Playback.Toronto:Brunico Communications.Archived from the original on February 22, 2014.
  11. ^New cable outlets getting ready to launch. (1997, May 12). The Record
  12. ^Buxeda, Yann (July 11, 2006)."La majorité des séries sur Télétoon sont canadiennes".L'Express (in French).Archived from the original on December 24, 2013. RetrievedDecember 5, 2024.
  13. ^"Teletoon".Canadian Communications Foundation.Archived from the original on September 29, 2018. RetrievedSeptember 28, 2018.
  14. ^"TELETOON - Fact Sheet". Archived fromthe original on March 28, 1997. RetrievedJanuary 8, 2014.
  15. ^"Canuck players plan splitting up of WIC".Variety. October 18, 1999.Archived from the original on March 12, 2016. RetrievedMarch 12, 2016.
  16. ^"Corus lines up behind Canuck Shaw's assets".Variety. June 14, 1999.Archived from the original on March 12, 2016. RetrievedMarch 12, 2016.
  17. ^"Corus to buy Nelvana for $540-million".The Globe and Mail.Archived from the original on March 12, 2016. RetrievedMarch 12, 2016.
  18. ^Individual Pay Television, Pay-Per-View, Video-on-Demand and Specialty Services (Report).Canadian Radio-television and Telecommunications Commission.Archived from the original on July 11, 2016. RetrievedNovember 29, 2017.
  19. ^Stuart, Leigh (October 29, 2007)."The evolution of a multi-screen animation destination".Playback.Toronto:Brunico Communications.Archived from the original on September 14, 2015.
  20. ^Binning, Cheryl (November 2, 1998)."Private 'casters vs. spec for kid ratings".Playback.Toronto:Brunico Communications.Archived from the original on February 22, 2014.
  21. ^"Fall brings more choice to TV dial".Playback.Toronto:Brunico Communications. June 25, 2001.Archived from the original on September 24, 2014.
  22. ^BCE to sell assets to Corus as part of Astral deal,The Globe and Mail (viaReuters and The Canadian Press), March 4, 2013.
  23. ^The Canadian Press (uncredited staff) (March 18, 2013)."Competition Bureau clears Corus acquisition of Astral assets".The Globe and Mail.Archived from the original on July 24, 2015. RetrievedJuly 5, 2013.
  24. ^Vlessing, Etan (December 20, 2013)."CRTC approves Corus purchase of Teletoon, Historia and Series+".Playback.Toronto:Brunico Communications.Archived from the original on December 23, 2013.
  25. ^"Press Release - Corus Entertainment Completes Purchase of Historia, Séries+ and TELETOON Canada Inc". Corusent.com. January 1, 2014. Archived fromthe original on January 8, 2014. RetrievedJanuary 8, 2014.
  26. ^ab"Corus ownership chart"(PDF). CRTC.Archived(PDF) from the original on October 6, 2012. RetrievedOctober 3, 2015.
  27. ^Dickson, Jeremy (February 10, 2014)."Corus unveils Teletoon integration plan".Kidscreen.Toronto:Brunico Communications.Archived from the original on May 22, 2014.
  28. ^Lang, Jamie (February 22, 2023)."After 25 Years, Canada's Teletoon Channel Is Ending. It Will Rebrand as Cartoon Network".Cartoon Brew.Archived from the original on February 22, 2023. RetrievedFebruary 22, 2023.
  29. ^O'Neil, Lauren (February 22, 2023)."Teletoon to disappear after more than 25 years as a Canadian TV channel".BlogTO. RetrievedJune 15, 2024.
  30. ^"TELETOON - TV Guide".Teletoon.com. Archived fromthe original on December 24, 1997.PRE-SCHOOL Mon-Fri 4:00 a.m. - 3:00 p.m.
  31. ^"Special Report: Specialty Channels: At the gate TELETOON".Playback.Toronto:Brunico Communications. September 23, 1996.Archived from the original on September 14, 2015.
  32. ^"FAQ - teletoon.com".Archived from the original on August 24, 2015. RetrievedAugust 10, 2015.
  33. ^"Channel Guide | TELETOON RETRO". Archived fromthe original on August 13, 2015. RetrievedAugust 10, 2015.
  34. ^"First Ever 24-Hour Adult Swim Channel Coming To Canada Next Month".ScreenRant. March 4, 2019.Archived from the original on March 6, 2019. RetrievedMarch 7, 2019.
  35. ^"November 2014 Programming Highlights TELETOON, TELETOON at Night, TELETOON RETRO".corusent.com.Corus Entertainment. October 23, 2014. Archived fromthe original on December 15, 2014. RetrievedNovember 17, 2014.
  36. ^"TELETOON Goes Back To Cool This Fall!" (Press release). September 3, 2015. Archived fromthe original on September 10, 2015. RetrievedSeptember 3, 2015.
  37. ^"Teletoon Mail Archive April 1999 - 5th Letter". Archived fromthe original on May 22, 2001.
  38. ^"Spin Takes Teletina to 3D For Teletoon". Animationmagazine.net.Archived from the original on October 29, 2013. RetrievedDecember 22, 2013.
  39. ^"Teletoon Mail Archive January 2000 - 4th Letter". Archived fromthe original on April 29, 2001.
  40. ^"Teletoon Classic Branding Elements".Mondo Lulu. RetrievedDecember 5, 2024.
  41. ^"Teletoon Idents | Commercials & Shorts". Guru Studio. Archived fromthe original on June 18, 2013. RetrievedJune 7, 2013.
  42. ^"Louis-Martin Duval". Archived fromthe original on January 30, 2013. RetrievedJune 19, 2015.
  43. ^"Buzz Image - Commercials". Archived fromthe original on November 13, 2006. RetrievedJune 19, 2015.
  44. ^"ARCHIVED - Decisions CRTC 2000-470 to 2000-731".CRTC. November 24, 2000.Archived from the original on May 14, 2019. RetrievedApril 11, 2019.
  45. ^"ARCHIVED - Broadcasting Decision CRTC 2003-599".CRTC. December 16, 2003.Archived from the original on May 14, 2019. RetrievedApril 11, 2019.
  46. ^"ARCHIVED - Broadcasting Decision CRTC 2011-687".CRTC. November 4, 2011.Archived from the original on May 13, 2019. RetrievedApril 11, 2019.
  47. ^Vlessing, Etan (February 2, 2012)."Teletoon bringing Cartoon Network to Canada".Media In Canada.Brunico Communications.Archived from the original on April 11, 2019. RetrievedApril 11, 2019.
  48. ^"Individual Discretionary and On-Demand Services - Statistical and Financial Summaries 2012-2016 - Cartoon Network (formerly TELETOON Kapow!)".Canadian Radio-television and Telecommunications Commission.Archived from the original on November 30, 2017. RetrievedApril 11, 2019.
  49. ^"Broadcasting Decision CRTC 2015-451". CRTC. October 2, 2015.Archived from the original on October 3, 2015. RetrievedOctober 3, 2015.
  50. ^"CORUS ENTERTAINMENT ANNOUNCES TELETOON+, NEW PREMIUM KIDS AND FAMILY STREAMING SERVICE, LAUNCHING IN CANADA SEPTEMBER 1".Newswire. August 29, 2022.Archived from the original on October 20, 2022. RetrievedOctober 19, 2022.

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