Titan Company commenced operations in 1984 under the name Titan Watches Limited. In 1994, Titan diversified into jewellery withTanishq and subsequently into eyewear with Titan Eyeplus. In 2005, it launched its youth fashion accessories brandFastrack.[7] Titan is the largest branded jewellery maker in India by value, with a 6% market share as of 2022.[8][9] More than 80% of its total revenue comes from the jewellery segment.[8] As of 2019, it is also the fifth-largest watch manufacturer in the world.[10]
Titan Company Limited was inaugurated on 26 July 1984 under the name Titan Watches Limited inChennai.[11] A plant was set up to manufacture quartz analogue electronic watches in theState Industries Promotion Corporation of Tamil Nadu industrial area atHosur. In November 1986, Titan Company andCasio signed aMoU to manufacture 2 million digital and analog-digital watches.[12]
In 1992,Timex entered the Indian market by establishing a joint venture with Titan Watches. Under the agreement, Timex manufactured lower-priced watches, which were marketed and sold in Titan stores alongside Titan's higher-end watches.[13]
In September 1993, Titan Watches changed its name to Titan Industries as it ventured into products other than watches.[14][15] In 1994, Titan launched its jewellery brandTanishq.[16]
In 1997, Titan and Timex terminated their partnership.[13] In a bid to compete with Timex, Titan soon after launched a range of economy watches under Sonata,[17] and a watch and accessories sub-brand, Fastrack, which was targeted at younger customers.[18]
In 2004, Titan signed an agreement with theMurjani Group to market and distribute the latter'sTommy Hilfiger watches in India.[19] 2004, Titan partnered withLVMH to service the latter's watches in India through its service centres.[20]
In 2005,Fastrack was positioned as an independent accessory brand targeting the urban youth. To become a fashion brand, Fastrack launchedsunglasses in the same year and launched bags, belts and wallets in 2009.[21] In 2007, Titan established itsprescription eyewear store chain called Titan Eyeplus.[22] Titan launched a multi-brand luxury watch store format called Helios in 2009.[23]
Titan acquired Swiss watchmakerFavre-Leuba in 2011 for €2 million to enter theEuropean market.[24][25] In 2013, Titan entered the fragrances segment with the brand Skinn[26] and helmets category under the Fastrack brand.[27] In the same year, it changed its name to Titan Company Ltd.[28] In 2014, it entered into a joint venture withMontblanc to establish its retail stores in India.[29]
In 2016, Titan entered the wearable devices market by introducing itssmartwatch, Juxt, made through a collaboration withHewlett-Packard.[30] In 2017, the company launched afitness tracker, named Gesture Band under its youth accessories brand, Fastrack.[31] In 2018, the company added new fitness tracker bands. The company had a 7.4% market share in the wearable devices market as of 2018.[32]
In 2017, Titan started its women's ethnic wear retail chain named Taneira.[33] In 2018, Titan merged its South India-focused jewellery brand Gold Plus with Tanishq.[34]
In November 2020, Titan opened its first overseas Tanishq store inDubai.[35]
In 2023, Titan sold its subsidiary Favre-Leuba to Ethos.[36][37]
Titan Engineering & Automation Limited is a wholly owned subsidiary of Titan. It was formerly known as Titan-Precision Engineering Division. The company now deals in machine building, automation and component manufacturing.[25]
In 2015, Titan entered a joint venture to sell products of the Swiss luxury brandMontblanc through its retail outlets. Titan's equity share in Montblanc India Retail Private Limited is 49% and Montblanc Services B.V. holds 51%.[38]
In 2016, Titan acquired a 62% stake inCaratLane for₹357 crore (US$53.13 million).[39] In 2023, Titan acquired another 27.18% stake in CaratLane from its founder and his family for₹4,621 crore (US$559.45 million) in cash, following which its stake in the company increased to 98.28%.[40] In 2024, Titan acquired the remaining stake in CaratLane.[41]
₹60,942 crore (US$7.2 billion) (FY2025)
NIFTY 50 companies of India