Café HAG is a worldwide brand ofdecaffeinatedcoffee currently owned byJDE Peet's.[1]
Café HAG was founded inBremen in 1906 asKaffee-Handels-Aktiengesellschaft (Coffee Trading Limited). The company's founder wasLudwig Roselius, who codeveloped the first commercial decaffeination process.Alfred Runge andEduard Scotland designed posters[2] and packaging, and are credited with designs that defined the company.
In the 1920s and 1930s the company was known for the publication of theCafé HAG albums of heraldic emblems.
The coffee brandSanka spun off from Café HAG in 1910[3] for the French market ("Sanka" is a contraction ofsans caféine), and American rights to the Sanka name were sold in 1913.
TheKellogg Company purchased Roselius's American branch (based inCleveland, Ohio) in 1928,[4] then sold it toGeneral Foods in 1939.[5] General Foods acquired the original German company in 1979. In 1990 Kraft Foods merged with General Foods, thus HAG and Sanka became brands of the American company. The spelling Café HAG was standardized in the 1990s. HAG has been owned byJDE Peet's since 2015.[1]
Café HAG TV adverts were popular in the 1980s; in particular the character Klaus (played by Roger Callister) became something of a cult figure among advertisement aficionados.[6]
Media related toCoffee Hag at Wikimedia Commons
| International | |
|---|---|
| National | |
