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| Country | United States |
|---|---|
| Broadcast area | Nationwide |
| Headquarters | Los Angeles,California |
| Programming | |
| Language | English |
| Picture format | 480i (SDTV) |
| Ownership | |
| Owner | Turner Broadcasting System (1984) Warner-Amex Satellite Entertainment (1984—1985) |
| History | |
| Launched | October 26, 1984 (1984-10-26) |
| Closed | November 30, 1984 (1984-11-30) (1 month and 4 days) |
| Replaced by | VH1 |
TheCable Music Channel (CMC) was an Americanbasic cablechannel that was owned by theTurner Broadcasting System. The all-music video channel was created byTed Turner and launched on October 26, 1984, providing the first national competition toMTV.
Turner later stated that the channel existed at the behest of the cable industry as a defense mechanism against MTV's unsuccessful attempts to increase the fees that cable providers paid to carry the channel by twofold; Turner offered the channel without any carriage fees.[1]
After realizing the channel did not have enough cable providers, the channel was sold to Warner-Amex Satellite Entertainment (now known asParamount Media Networks) on November 29, 1984 and shut down the very next day making it the shortest lived cable channels to exist. Its channel space was then used for relaunch asVH1 in 1985.
The idea of music on television was nothing new for Ted Turner. In 1970, Turner'sAtlanta, Georgiaindependent stationWTCG-TV (channel 17), aired an all-music program calledThe Now Explosion at night and on weekends, airing up to 28 hours a week.[2] In 1983, Turner'ssuperstation, which was known asWTBS at that point, launched a late night weekend music video block calledNight Tracks. The success ofNight Tracks led Turner to take on MTV with the Cable Music Channel.
CMC launched at 12:00 p.m.Eastern Time on October 26, 1984 with network presidentRobert Wussler at a podium in CMC's studios inLos Angeles introducing the network; "The Star-Spangled Banner" was then played (which was a tradition whenever a new Turner-owned network launched; that tradition would be eventually be broken whenCartoon Network launched in 1992). Afterwards, Wussler introduced CMC Vice-President and General ManagerScott Sassa to the podium.[3] Sassa quickly greeted the crowd and then introduced13th District CouncilwomanPeggy Stevenson to the podium. Stevenson presented Ted Turner aproclamation from the City of Los Angeles signed byLos Angeles MayorTom Bradley and Stevenson declaring October 26, 1984 as "Cable Music Channel Day." Turner then gave a brief speech stating that the network is "gonna play a wide arrangement of music. We're gonna stay away from excessively violent or degrading clips towards women that MTV is so fond of running." After he pushed a big red button on the wall behind him and exclaimed a defiant "Take that, MTV!", the channel kicked off with CMC VJs Jeff Gonzer andRaechel Donahue introducing theRandy Newman music video "I Love L.A.".[4]
MTV focused onalbum-oriented rock and the VJ segments were pre-recorded; CMC, however, focused oncontemporary hit music (which enabled the channel to playsoft rock, crossovercountry,dance,pop, andurban hits) and broadcast live VJ segments. CMC also provided news, sports and weather reports. Another difference between Cable Music Channel and its main competitor was that MTV's video jockeys were seen on-air; whereas CMC's video jockeys were just heard via voiceover. MTV's studios and offices were based in aNew York apartment; while CMC's studios were located at The Production Group and offices were located in a Los Angeles house just down the street (as opposed toAtlanta, where the headquarters of Turner Broadcasting System are located).
CMC promoted itself as avoiding sexually and violently explicit music videos to capitalize on the perception that MTV actually played those types of videos. In fact, MTV had strict guidelines about the types of behavior that could be shown in videos and frequently returned clips to record labels for re-editing.
It quickly became clear that CMC was losing money quickly, due to an inability to reach agreements with cable providers (many of which did not have the space necessary to carry another all-music channel, and some of which had organized an unofficial boycott at the Western Cable Show in retaliation for Turner's strong-arm tactics in the battle between CNN and the fledglingSatellite News Channel) or secure the rights to play top videos (MTV was accused of pressuring artists not to sell to CMC, citing "exclusivity" agreements). Despite an estimated audience of 2.5 million, on November 29, 1984, Turner decided to sell the assets of Cable Music Channel to MTV's parent company Warner-Amex Satellite Entertainment (nowParamount Media Networks) for $1 million, with Warner-Amex agreeing to buy$500,000 worth of advertising for MTV on Turner's other channels (includingCNN). WASEC used the channel (and its space on theSatcom satellite) to help form a newadult contemporary-focused sister network to MTV,VH1 (then known as Video Hits One, which featured a similar format as CMC), which launched just over a month later on January 1, 1985. VH1, throughout the years ahead, has since drifted towards programming targeting African Americans and aligned with its sister channelBET.
Cable Music Channel officially shut down just before midnightEastern Time on November 30, 1984;[5] the lastchyroned video aired was "Take Me to Heart" byQuarterflash, followed by a sign-off listing the entire crew of CMC interspersed through the video that first launched the network one month earlier, "I Love L.A." by Randy Newman. As the screen faded to black, CMC VJ Raechel Donahue said, "Well, it's not really goodbye, you know, darlings. We'll always be there somewhere, so watch this space. Say 'Goodbye, y'all' now." A male voice (allegedly belonging to a Turner executive sent to ensure CMC signed off as ordered) replied, "Goodbye, y'all." Three seconds later, the satellite uplink was disconnected.
CMC's five-week run made it one of the shortest-lived channels in American cable television history. It was also the shortest-lived service under the umbrella ofTurner Broadcasting until the company's eventual successor,Warner Bros. Discovery, shut down the streaming serviceCNN+, which lasted five days fewer than CMC, on April 28, 2022. CMC's background graphics were recycled for use onNight Tracks for five years after the channel's demise.
| Broadcasting and FAST streaming group |
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| The Cartoon Network, Inc. |
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| Entertainment Group | |||||
| Lifestyle & Factual Group |
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| Defunct and former ventures |
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