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| Broadcast area | Winnipeg Metropolitan Region |
| Frequency | 99.9MHz |
| Branding | Bounce 99.9 |
| Programming | |
| Format | Adult hits |
| Ownership | |
| Owner | |
| CKMM-FM,CKY-DT | |
| History | |
First air date | 1928 (1928) |
Former call signs |
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Former frequencies | |
Call sign meaning | Winnipeg Manitoba |
| Technical information | |
| Class | C1 |
| ERP | 100,000watts |
| HAAT | 111.5 metres (366 ft) |
| Links | |
| Webcast | Listen Live |
| Website | iheartradio.ca/bounce/winnipeg |
CFWM-FM (99.9MHz) is acommercialradio station inWinnipeg,Manitoba. It is owned byBell Media and airs anadult hitsformat branded asBounce 99.9. Thestudios and offices are at 1445 Pembina Highway, Winnipeg, withsister stationCKMM-FM. Thetransmitter is on Road 54 Northeast, off McGillivray Boulevard, nearOak Bluff.
The station signed on in 1928 asCJRW, at 600AM. As with most early AM radio stations, it changed frequencies several times (seeNARBA). It permanently settled at 630 in 1935 and adopted thecall signCKRC in 1943. The station was affiliated with theCanadian Broadcasting Corporation'sDominion Network from 1944 until the network dissolved in 1962.
In 1993, CKRC was purchased by two of its employees, Sales Executive Terry O'Rourke and General Manager Bill Gorrie. They owned and ran the station for 3 years.
O'Rourke and Gorrie got permission from theCanadian Radio-television and Telecommunications Commission (CRTC) to move CKRC to the FM band in 1996. The new FM station adopted the current call letters,CFWM-FM. (The CKRC call letters now belong to anFM station inWeyburn,Saskatchewan.) They branded the new station asMagic 99.9, airing a softadult contemporary format.
In 1997, O'Rourke and Gorrie sold CFWM-FM to Standard Radio. Standard Radio later acquiredCKMM-FM andCFQX-FM fromCraig Media. (CKMM is now owned byBell Media, while CFQX is now owned by theJim Pattison Group.) CFWM had to be sold, as theCanadian Radio-television and Telecommunications Commission (CRTC) would not let one company own more than two AM or FM stations in the sameradio market. CFWM was sold toCHUM Limited in 2001 in exchange forCHOM-FM inMontreal.
On March 4, 2002, CFWM became the first radio station inCanada to adopt anadult hits format and gave birth to the "Bob FM" brand (which has been credited as one of the inspirations behind the more famous "Jack FM" branding).
In 2007, CFWM, along with the other CHUM Limited stations, were sold to CTVglobemedia (nowBell Media). Longtime Winnipeg morning show hosts Beau & Tom (since 1989) moved fromCHIQ-FM to CFWM. On August 31, 2009, Frazier, who previously hosted the morning show on CHIQ with Beau & Tom from 1995 to 2000, rejoined Beau & Tom on CFWM.[1]
On January 4, 2011, Beau, Tom, and Frazier moved back to CHIQ after its flip toclassic hits, being replaced by Jay Richardson and Andrea Collin (who had served as CHIQ's morning hosts under its previousCurve format)..[2]
On May 18, 2021, the station rebranded under Bell's national adult hits brandBounce Radio, with no change in format.[3]
Bob Washington, a personality on the station during the CKRC era, was well known outside of Winnipeg as the "voice" ofK-tel, a Winnipeg-based direct response advertising company.[4]
Bill Walker, who later became one of Canada's most recognizable television hosts of the 1950s and 60s, was morning man of CKRC from 1951 to 1955.[5]
Other notable personalities from the CKRC era include Doc Steen, Boyd Kozak, Jim Paulson, Scott Walker (Bill's son), Bernie Pascal, Billy Gorrie,Bryan Fustukian (as Vik Armen) and Buster Bodean.
Hal Sigurdson hosted aCanadian Football League radio show on CKRC during the late-1950s and early-1960s.[6]
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49°47′58″N97°16′30″W / 49.7994°N 97.2750°W /49.7994; -97.2750
