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 Sample cover | |
| Editor-in-Chief | Robert Pölzer[1] |
|---|---|
| Frequency | Weekly |
| Circulation | 468,710 (02/2017) |
| Publisher | Hubert Burda Media |
| Founded | 1948; 77 years ago (1948) |
| Country | Germany |
| Based in | Munich |
| Language | German |
| Website | bunte |
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Bunte (company's preferred spelling in capital letters) is aGerman-language weekly celebrity gossip magazine published byHubert Burda Media.[2] The first edition was published in 1948 under the nameDas Ufer.[3] Under the leadership ofHubert Burda,Bunte developed into a modern popular magazine.[4][5] In 2014, Bunte was the 11th most popular media brand in Germany, with 10.57 million monthly users.[6] After Patricia Riekel stepped down, Robert Pölzer took over as Editor-in-Chief in July 2016.[7]
After the end ofWorld War II, the French authorities commissioned ex-Nazi publisherFranz Burda to come up with an illustrated magazine and, following their request, he released the first edition in 1948 under the nameDas Ufer.[8] Whereas the editorial section was initially provided by the French authorities, an independent editorial team emerged at the end of the 1950s. From the beginning, the magazine reported on a wide variety of events in society.[3] In 1953, marking the coronation ofElisabeth II, a special issue was produced with a circulation of 100,000 copies.[8] Franz Burda had previously taken out a loan to purchase the photo copyrights (against the will of his family).[9] In 1954,Das Ufer changed its name toBunte Illustrierte, reflecting a key element of large-format photo series in the center of the publication, which were already printed in color.[10]
In the 1950s and 1960s, Bunte developed into one of the most widely distributed German popular magazines.[11] Acquisitions also played a role in the expansion of the magazine: In 1958, theDeutsche Illustrierte was taken over. In 1960, theMünchner Illustrierte, with a circulation of some 500,000 copies, was added to the portfolio, so that theBunte Münchner Illustrierte first surpassed the one million mark at the beginning of 1961. In addition, the publishing company bought the traditionalFrankfurter Illustrierte in 1963, which was also merged into theBunte.[12] From then on, the publication was calledBunte Münchner Frankfurter Illustrierte.[13] Beyond focus onhigh Society, in the 1960s the Bunte more and more frequently featured topics such as post-War rebuilding, cinema films and music.[3] The magazine attracted major attention, for example, with a photo series about theIron Curtain.[14]
In July 1972, theBunte Illustrierte first appeared under the abbreviated name of theBunte.[15] In the years that followed, the magazine was shaped above all by Hubert Burda, who started out in 1974 as an editor at theBunte. Two years later, he took over the position as Editor-in-Chief from Bernd Ruland.[16] Under his management, the magazine developed into a modern popular magazine for middle class society,[17][18] and by the mid-1970s, theBunte had grown to become Germany's bestselling magazine.[8] In 1983, Burda-Verlag unveiled its new headquarters atArabellapark inMunich.[19] That same year, various editorial teams, including theBunte, moved from main headquarters inOffenburg to the Bavarian state capital.[20]
In 1985, Burda-Verlag purchased from Rolf Mengele the handwritten notes of his father,Josef Mengele, which consisted of several thousand pages, for one millionDeutsche Marks,[21] which resulted in the Bunte's publishing a series of articles on the notorious doctor from the Auschwitz concentration camp,[22] who was among the perpetrators of gruesome medical experiments on live human beings.[21] The Burda-Verlag did not pay royalties from reprints to Rolf Mengele, instead they went to the survivors ofAuschwitz and their dependents.[23]
After the death of Franz Burda in the year 1986, the Burda Group was reorganized.[24] Hubert Burda transitioned from Editor-in-Chief of theBunte into the position of publisher.[25] His designated successor was initiallyPeter Boenisch,[26] who, however, already had to relinquish this position at the end of 1986,[27][28] among other reasons, owing to differences concerning the future direction of the publication and the losses into the millions incurred by the Bunte.[29] At the end of 1986, Lothar Strobach was ultimately appointed as the magazine's new Editor-in-Chief,[28] and Franz Josef Wagner took on the role as co-editor in 1989.[30] After Strobach left the Burda-Verlag in 1994, Wagner remained Editor-in-Chief until the end of 1996.[31] His tenure was only interrupted by an intermezzo of Editor-in-Chief Beate Wedekind, who only lasted one year from 1992/1993 as editorial head of theBunte, however.[32]
After Wagner was forced to step down due to faltering circulation,[33] Axel Thorer was initially under consideration for Editor-in-Chief at theBunte.[32] Finally, however, Patricia Riekel took over the management of the magazine in January 1997,[34] and with the beginning of her tenure, the cover of theBunte for the first time featured a politician,Gerhard Schröder. From then on, politics became an integral part of the publication.[35] An additional example for this is the publication of Defense MinisterRudolf Scharping's vacation photos at a time shortly before Germany's armed forces, the Bundeswehr, faced a deployment abroad.[36] Instead of nobility, Riekel put a spotlight on the so-called "new elites",[37] positioning the Bunte as a magazine for women with "time, money and a desire for high-end gossip."[38] The circulation of theBunte stabilized and in 2001 even reached a new record.[39][40]
Under the leadership of Riekel, the magazine developed into one of Germany's most "enigmatic media brands".[41] In 2001, the Berlin daily,Der Tagesspiegel, declared that theBunte was the new "key medium of our Republic".[42] Whereas other magazines were struggling to make ends meet, the Bunte was able to expand its market share.[43] The publication moved into the center of the so-called "Burda People Group",[44] which later also included the magazinesAmica andTomorrow.[45] In 2002, the Bunte launched its first website in cooperation withT-Online.[46] By contrast, "Bunte TV" was unsuccessful: The magazine aired onARD was cancelled after only six shows due to low ratings.[47][48] In 2003, Burda-Verlag invested several million in the relaunch of theBunte, including better paper quality and a more modern layout.[49] Despite declining circulation, theBunte was a business success in the years that followed. Together withFocus, theBunte achieved the lion's share of its publisher's profits.[50]
In 2016, Patricia Riekel left the publication after 1,000 issues of theBunte.[51] Since then Editor-in-chief Robert Pölzer has been at the helm of the people magazine.[52]
The Bunte is one of the most popular media brands of Hubert Burda Media.[53] Like other magazines, however, it saw its reach diminished in recent years. Paid circulation has declined by 31.3 percent since 1998 and is currently[when?] 468,710 copies. The share of subscriptions is at around 19.1 percent.[54]
The Bunte was repeatedly embroiled in court cases with celebrities. In 1995, for example,Caroline, Princess of Hanover, won what up to that time was the largest-ever award for damages for pain and suffering in the history of the German press before the Higher Regional Court of Hamburg, because theBunte had published a totally fabricated interview with her.[55] The interview contained numerous untruthful details on her private life.[56] TheBunte's chief editorial staff's counterargument was that they had been duped by an outside agency, which had sold the interview to the publication.[57][58] In 1996,Tom Cruise sued theBunte for damages because it wrongly quoted him in an interview as allegedly being "sterile".[59] The Deputy Editor-in-chief Günter Stampf, who had manipulated the interview, was then forced to leave the publishing company.[60] TheBunte apologized to Cruise, who subsequently dropped the lawsuit.[61]
In 2008, the German Press Council reprimanded theBunte due to a violation of the German Press Code.[62] The publication had run an article on a new car model and, as the German Press Council determined, exceeded the bounds of hidden advertising for the new product.[63] In 2010, the magazineStern published an exposé reporting that theBunte had hired an external agency to spy on the private lives of certain politicians.[64] As a result, one of the persons affected, the former SPD ChairmanFranz Müntefering, publicly reprimanded theBunte for its working practices.[65] In 2011, prior to the beginning of theKachelmann trial, theBunte published an interview with the moderator's ex-girlfriend, who in exchange is said to have received remuneration of 50,000 Euros.[66][67] While Kachelmann's defense lawyer raised the topic of the agreement before court, Burda-Verlag rejected the criticism. In 2013, the former German Federal PresidentChristian Wulff filed for a preliminary injunction against the Bunte.[68] The District Court of Cologne forbade the magazine to create the impression that Wulff allegedly had a relationship with a music manager.[69][70]
TheBunte, in turn, did manage to come up on top in some court cases. In 2010, for example,Charlotte Casiraghi lost a case against the publication. The daughter of Caroline, Princess of Hanover, had originally taken action against the publication of party photos.[71][72] In 2016,Günther Jauch lost a legal dispute in the last instance concerning theBunte's reporting on his wedding.[73] Günther Jauch's lawyer alleged that the television host's privacy had been violated.[74][75] TheEuropean Court of Human Rights could discover no violation of rights, however. It held that the German courts had carefully weighed the right to privacy against the informational interest of the public.[76]
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