| Buma Cultuur Pop Award (Popprijs) | |
|---|---|
.jpg) Caro Emerald is presented with the Pop Award 2010 | |
| Awarded for | Most important contribution to Dutch pop music |
| Date | January (dates vary) |
| Venue | De Oosterpoort |
| Country | Netherlands |
| Presented by | Buma Cultuur |
| Hosted by | Giel Beelen |
| Reward(s) | 10,000 EUR |
| First award | 1985 |
| Final award | 2016 (for 2015 achievements) |
The Buma Cultuur Pop Award(De Popprijs) is presented each January to a person or artist for making the most important contribution to Dutch pop music during the past year.[1] The winner is appointed by a professional jury.[2]
The Pop Award is presented byBuma Cultuur, an organization which encourages and promotes Dutch music, supported by the Dutch music rights foundationBuma/Stemra.[3]
The first four editions of the prize were namedBV Popprijs. The first edition of the award was presented toMathilde Santing in discotheque Escape inAmsterdam on November 25, 1985 for her achievements of that year. The prize for 1986 was presented in January 1987 toClaw Boys Claw, establishing the practice to present the award in the following year. The two other awards bearing the nameBV Popprijs were awarded toHerman Brood (1987) andThe Nits (1988). For 1989 no award was presented. On May 20, 1991 theUrban Dance Squad receives the award for 1990, now named the Pop Award (Popprijs).[4]
Since 1992 the award is presented during Noorderslag, which takes place on the last day of the European music conference and showcase festivalEurosonic Noorderslag inGroningen.[4]
Since 1994 the winning artist is covered in beer thrown by the audience. Because of this, audio equipment is covered in plastic to prevent damage, the jury does not announce the winner on stage, and artists often bring umbrella's to protect themselves. Radio-DJGiel Beelen protested against the throwing of beer on stage before presenting the prize in 2015.[5][6] Days before Noorderslag 2016 the organization announced that the audience would not be allowed to bring drinks into the main hall (where the award is presented) to prevent beer throwing.[7]
The presentation of the award is broadcast live on Dutch public television since 2008 as part of the broadcast of the Noorderslag festival.[8]