Doug Adams' plans to open Bullard indowntown Portland'sWoodlark Hotel were announced in 2016.[2][3] The restaurant, named after hishometown inEast Texas,[4] opened in December 2018.Brooke Jackson-Glidden ofEater Portland described Bullard as "a meat restaurant, with some vegetables, a handful of fish dishes, but overarchingly, tons of methodically selected cuts of local beef, pork, and lamb".[5] The restaurant began serving brunch in 2019.[6] Zoi Antonitsas completed a summer residency at Bullard Tavern in 2023.[7]
In 2019, Bullard was a Design of the Year finalist inEater Portland's annual Eater Awards.[8] The website's Daniel Barnett included the restaurant in a 2020 list of the city's ten "buzziest new breakfasts and brunches".[9] Jackson-Glidden included Bullard in a 2020 overview of recommended eateries in Portland forbachelorette parties,[10] and Nick Woo included the restaurant in a 2020 list of fourteen "outstanding" fried chicken sandwiches in the city.[11] The business was included inEater Portland's 2022 overview of recommended restaurants in downtown Portland.[12]
Jordan Michelman ofPortland Monthly included Bullard in a 2022 list of the Portland area's "very best" chicken wings.[13]