TheBud Bowl was astop motionanimatedSuper Bowl advertising campaign first aired in 1989, and sporadically during the 1990s. It served as an advertisement forAnheuser-Busch'sBudweiser family ofbeers. It featuredanthropomorphized Budweiserbottles playing afootball game againstBud Light bottles.

Bud Bowl I was aired in 1989 during the telecast ofSuper Bowl XXIII. It was originally created in the D'arcy Masius Benton & Bowles Account Service Dept by Tom Gooch and Rich Lalley who were looking for a way to strategically be involved with the Super Bowl. David Henke and Bill Oakley of D'arcy Masius Benton & Bowles were the creative team behind the original Bud Bowl. The3D computer graphics promotional spots preceding the game commercials were made by San Francisco Production Group. The stop-motion filming process was painstaking, involving eight hours of work to produce just three seconds of footage.^[1] Bud Bowl II was shot withstop motion animation by Broadcast Arts in NYC.Bud Ice andBud Dry would make appearances in later Bud Bowls. Beer bottles with the voices ofTerry Bradshaw andTom Landry (the latter of which was topped with Landry's distinctivefedora) also made appearances. It has been jokingly said^{[by whom?]} that the Bud Bowl was actually more exciting than the Super Bowl itself in some years. Starting with the fourth edition, a consumer contest was tied to the commercials, with game pieces distributed in the product packaging. Gambling on the outcome of the Bud Bowl was also common, despite the fact that some people knew the results before the actual airing.^{[citation needed]}

In later years, Bud Bowl was retained as an advertising promotion, but in different forms. Beginning with the fifth edition, the bottles were transitioned toCGI byPacific Data Images (later PDI/DreamWorks). In the sixth edition, the CGI bottles however were done byBoss Film Studios. In 1996, it served as a contest only. Game pieces with football plays written on it were distributed, and viewers with the winning play on their piece won. By 1998, it was mostly removed from television. Bud Bowl was used often in static store display promotions, and/or contests. By 2002, it was attached to a series of local events, such as concerts, festivals, and "block parties," taking place at the host city of theSuper Bowl in the days leading up to the game.^[2][3][4]

• InThe Simpsons episode "Lisa the Greek", the "Duff Bowl" is shown.
• During halftime of Super Bowls XXVIII through XXX (1994–1996),Beavis and Butt-head specials known asButt Bowl I,Butt Bowl II, andButt Bowl III were aired.
• The song "Nerd Alert!" by American bandThe Aquabats references the games with the lyric "Get stupid on your time / Get the Bud Bowl off the air".
• Reason.tv parodied the FDA's ban on Four Loko and caffeinated alcoholic drinks withBuzz Bowl I: Four Loko vs Joose.
• During Episode 29 ofSklarbro Country,The Sklar Brothers discussJon Bon Jovi expressing interest in becoming part owner of theAtlanta Falcons. Claiming, "It's a sports disaster on par with the Bud Bowl VI, the worst of the Bud Bowls. They came back strong the next year, but that was a down year for them."
• An early 90s episode ofLate Night with David Letterman featured a parody of the Bud Bowl animation by instead portraying it merely with rows of actual beer bottles lined up in front of each other, then being smashed across the playing field floor with a large shop broom.
• InNoah Baumbach’s 1995 debut filmKicking and Screaming, a character named Otis asks his roommate, “Who won Bud Bowl II?”
• In an episode ofMADtv, a claymated parody of the advertisements known asVud Bowl V is shown, with every "Vud" and "Vud Light" bottle on the field ending up smashed all over the ground just after kickoff.

• Anheuser-Busch advertising
• Super Bowl commercials
• 1989 introductions
• 1997 disestablishments in the United States

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