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Brussels Airlines

From Wikipedia, the free encyclopedia
Flag carrier of Belgium; based in Brussels
"BEE-LINE" redirects here. For other uses, seeBee line.

Brussels Airlines S.A.
Brussels AirlinesAirbus A319-111 in standard livery
IATAICAOCall sign
SN[1]BELBEE-LINE
Founded7 November 2006; 19 years ago (2006-11-07)
(amalgamation)
Commenced operations25 March 2007; 18 years ago (2007-03-25)
HubsBrussels Airport
Frequent-flyer programMiles & More
AllianceStar Alliance
Fleet size46
Destinations92[2]
Parent companyLufthansa Group
HeadquartersBrussels Airport, Belgium
Key peopleDorothea von Boxberg (CEO)
Employees4,000
Websitewww.brusselsairlines.com

Brussels Airlines is theflag carrier[3] and largestairline ofBelgium, based and headquartered atBrussels Airport. It operates to over 100 destinations inEurope,North America andAfrica and also offers charter services, maintenance and crew training. It is a member of theStar Alliance as well as theInternational Air Transport Association. The airline'sIATA codeSN is inherited from its predecessors,Sabena andSN Brussels Airlines. Brussels Airlines is part of theLufthansa Group. The company slogan is′You’re in good company′.[4]

History

[edit]

Early years (2005–2010)

[edit]
A former Brussels AirlinesAvro RJ85 painted in an interim livery following the merger
The former logo of Brussels Airlines

Brussels Airlines was created following the merger ofVirgin Express andSN Brussels Airlines (SNBA), this company was subsequently created after the bankruptcy of Belgium's previous national carrierSabena. On 12 April 2005, SN Airholding, the company behind SNBA, signed an agreement withRichard Branson, giving it control over Virgin Express. On 31 March 2006 SNBA and Virgin Express announced their merger into a single company. On 7 November 2006, the new name, Brussels Airlines, was announced at a press conference at Brussels Airport. Brussels Airlines began operations on 25 March 2007. Sometime between this period, the airline was forced to change its 13-dot logo to a 14-dot logo owing tosuperstitious passengers complaining about the logo.[5]

On 15 September 2008, it was announced thatLufthansa would acquire a 45% stake in Brussels Airlines with an option to acquire the remaining 55% from 2011. As a part of this deal, Brussels Airlines would joinStar Alliance.[6][7] From 26 October 2008, theICAO code was changed fromDAT toBEL.

On 15 June 2009, Brussels Airlines announced that theEuropean Commission had granted approval for Lufthansa to take a minority share in Brussels Airlines. As a result of this clearance by the EU, Brussels Airlines was able to joinStar Alliance.[8] Lufthansa purchased 45% of the company in 2009, and acquired the remainder in January 2017.[9][10]

Since 25 October 2009, Brussels Airlines has been a member of Lufthansa's frequent flyer programmeMiles & More. On 9 December 2009, Brussels Airlines became the 26thStar Alliance member during a ceremony at Brussels Town Hall.[citation needed]

On 15 December 2009, Brussels Airlines announced it was working on a new regional airline in theDemocratic Republic of the Congo. The name of the airline wasKorongo. The main base of the airline was atLubumbashi in Congo. The airline was launched in April 2012 and shut down in 2015. Brussels Airlines cancelled theairDC project, due to disagreements withHewa Bora.[citation needed]

Development since 2010

[edit]
A Brussels AirlinesAirbus A330-300 in an interim livery
Brussels Airlines aircraft lined up at their hub atBrussels Airport.

On 5 July 2010, a fifthAirbus A330-300 entered into service. Brussels Airlines increased its frequency toAbidjan (up to 6 weekly) and addedAccra,Cotonou,Ouagadougou, andLomé as new destinations. On 11 August 2010, Brussels Airlines and tour operatorClub Med announced a new cooperation. As of April 2011, Brussels Airlines will transport 80% of all Club Med passengers out ofBrussels, both on existing regular Brussels Airlines routes as on new charter routes operated by Brussels Airlines. Brussels Airlines also announced that it will lease 2Airbus A320 aircraft from January 2011.[11]

On 26 August 2010, the company announced its new maintenance project. The contract with Sabena Technics for theA330 andBoeing 737 ended on 1 January 2011 and Brussels Airlines will then do the plane maintenance. To do this, the move from Building 117 to Hangar 41 was necessary. Also, 73 people from Sabena Technics joined the Brussels Airlines maintenance staff.

On 1 June 2012,[12] Brussels Airlines inaugurated the route toNew York JFK, operating daily with anAirbus A330-300 fitted with the new interior. This is the first Belgian airline in 10 years to fly to New York, afterSabena andDelsey Airlines collapsed. Since 18 June 2013, they also fly 5 times a week toWashington Dulles.[13] Since April 2016,Toronto Pearson has been added to the North American network.[14] It has been announced that as of March 2017, a new service toMumbai will commence with 5 flights per week operated by a newAirbus A330-200 arriving early 2017.

On 30 January 2014, Brussels Airlines added 9 seasonal destinations and returned to the Polish market after some years of absence. It also confirmed the permanent exit of itsAvro RJ100 fleet by 2016.[15]

In April 2015, Brussels Airlines was praised by theWhite House for continuing its normal flying operation to Western African countries during theEbola outbreak, allowing essential aid to be delivered.[16][17] All other airline companies, except Royal Air Maroc, suspended their flights to Sierra Leone, Liberia and Guinea.[18]

On 22 March 2016, members of the terrorist organizationISIL detonated two bombs in Brussels Airport, closing the airport until Sunday, 27 March 2016. Brussels Airlines shifted some long haul flights to Zurich and Frankfurt. They began Airbus A319/Avro RJ100 shuttle service between Liege/Antwerp and Zurich/Frankfurt, as well as providing contracted bus service from Brussels to Antwerp and Liege from where it served European destinations.[19]

On 28 September 2016, the supervisory board of Lufthansa announced that the airline would exercise the option to acquire the remaining 55% of Brussels Airlines' parent company SN Airholding. The modalities would be defined before the end of the year to conclude the transaction at the beginning of 2017.[20]

In March 2017, Thomas Cook announced its intention to sell its Belgian flight operations,Thomas Cook Airlines Belgium, which was shut down by November 2017 with two aircraft and all traffic rights being integrated into Brussels Airlines.[21][22] Brussels Airlines took over the 160 Thomas Cook Airlines crew members.

In February 2018, CEO Bernard Gustin and financial director Jan De Raeymaeker resigned after a meeting with the Lufthansa board over the airline's future. Gustin was replaced by Christina Foerster on 1 April 2018. On 1 May 2018, Dieter Vranckx joined the company as CFO.

In December 2019, it was announced that Dieter Vranckx would replace Christina Foerster as CEO of Brussels Airlines effective 1 January 2020.[23][24]

During theCOVID-19 pandemic in Belgium, Brussels Airlines suspended all flights from 21 March through 19 April.[25] Additionally, Brussels Airlines cancelled its wet-lease contract withCityJet, leading to the termination of eight European destinations in the wake of the pandemic.[26] At the end of June 2020, Brussels Airlines also announced that they were cancelling several of flights scheduled for operation in September and October 2020.[27] Like many airlines Brussels Airlines did not refund affected customers in line withFlight Compensation Regulation timelines during the COVID pandemic and encouraged passengers to take credit vouchers or flights on alternative dates instead.[28][29]

In November 2021, Brussels Airlines announced a revision of theircorporate design including a new logo.[30]

In 2022 the airline commissioned Belgian bandHooverphonic to write a song using the airline's standard safety instructions and film a music video of it to show passengers prior to takeoff on long-haul flights. The band debuted them at a 1 August surprise performance at aBrussels Airport gate where the airline's newest Airbus was making its first flight. "Safety is our priority but that is not a synonym for bland", said the airline's marketing director, Michel Moriaux. "I really thought it would be impossible. But at the same time, I love that kind of challenge and we went for it", said Hooverphonic'sAlex Callier. The video, whose slightly surreal imagery includes some homages to Belgian surrealist painterRené Magritte, will be shown on flights through the end of 2025.[31][32]

Corporate affairs

[edit]

Head office

[edit]
b.house, Brussels Airlines' head office, located on the grounds of Brussels Airport

The company is headquartered in the b.house (Building 26) in the General Aviation Zone on the grounds of Brussels Airport and inDiegem,Machelen,Flemish Brabant.[33][34][35]

Ownership and structure

[edit]

Brussels Airlines is theoperating name of Brussels Airlines SA/NV (previouslyDelta Air Transport SA/NV)[36] which has its registered office inElsene-Ixelles, Brussels.[37]

Brussels Airlines is almost 100% owned by SN Airholding SA/NV (1,811,308 shares out of 1,811,309) a Belgian holding company.[38] Lufthansa owns 100% of SN Airholding SA/NV, having taken control of the remaining shares it did not own effective January 2017.[39]

Dieter Vranckx has been the CEO since 1 January 2020.[40] The executive committee consists of Dieter Vranckx (CEO & CCO) and Edi Wolfensberger (COO).[41] Dieter Vranckx was previously the CFO of the company.[40]

Business trends

[edit]

Limited information on Brussels Airlines appears to be published by the company or the Lufthansa Group. However, accounts for all Belgian companies must be filed with the National Bank of Belgium, and key trends over recent years are shown below (for years ending 31 December):[42]

Revenue
(€m)
Net
profit
(€m)
Number of
employees[a]
Number of
passengers[b]
(m)
Passenger
load factor
(%)
Number of
aircraft
Notes/
references
2009849−404.6
201093054.8
20111,036−802,4185.666.5[43][44]
20121,113−612,4795.768.7[43][44]
20131,138−222,3935.869.2[43][45]
20141,224−4.22,3956.672.0[45][46]
20151,33041.32,4277.574.447[47][48]
[49]
20161,27115.02,4807.774.949[50]
20171,3263.63,4009.178.550
20181,50012.83,51210.081.053[51][52]
20191,555−40.63,83010.281.552[53]
2020414−332[c]3,4832.368.345[d][54]
2021560−1893,0353.467.241[55]
20221,217−753,2006.878.040[56]
20231,537533,3668.382.544[57]
20241,623843,5738.382.746[58]
  1. ^on average
  2. ^scheduled
  3. ^from 2020 onwards: Operating profit "EBIT"
  4. ^2020: Activities and income in fiscal 2020 were severely reduced by the impact of thecoronavirus pandemic

Destinations

[edit]
Main article:List of Brussels Airlines destinations

Alliances

[edit]

Brussels Airlines is a member ofStar Alliance.[59]

Codeshare agreements

[edit]

Brussels Airlinescodeshares with the following airlines:[60]

Interline agreements

[edit]

In October 2019, Brussels Airlines andAfrica World Airlines announced an interline agreement to better connect passengers traveling through their respective hubs inAccra andBrussels.[66][67]

Brussels Airlinesinterlines with the following airlines:

Fleet

[edit]

Current fleet

[edit]

As of October 2025[update], Brussels Airlines operates an all-Airbus fleet composed of the following aircraft:[68][69][70]

AircraftIn serviceOrdersPassengersNotes
BE+ETotal
Airbus A319-10014141141Older aircraft to be replaced byAirbus A320neo.[71]
Airbus A320-20016180180
Airbus A320neo58180180Replacing olderAirbus A319-100.
Airbus A330-3001123021242293To be transferred fromLufthansa.[72]
Total4610

Fleet development

[edit]

Brussels Airlines previously operated sixBritish Aerospace 146s which were withdrawn in 2008.[73]

During 2010, two Airbus A319-100s joined Brussels Airlines' fleet. The firstAirbus A320-200 joined the fleet in February 2011 and made its first commercial flight on 23 April 2011. With improving financial performance, rising cash reserves and a desire to reduce costs more rapidly, Brussels Airlines accelerated its fleet replacement plan by ordering 12 aircraft in August 2011. Six A319s, four A320s and two A330-200s were added to the fleet. This has completed the exit of Boeing aircraft from the fleet and accelerated the replacement of the Avro RJ85.[citation needed]

Starting 2016, Brussels Airlines began phasing out itsAvro RJ100s and replaced them with theAirbus A320 family and wet-leasedSukhoi Superjets.[74] This was completed by the end of 2017.[75] However, Brussels Airlines announced in July 2018 it would terminate the Superjet wet-lease contracts earlier than planned.[76] This is due to the longer downtimes of the aircraft in case of repairs compared to more common and less new types.[76] The Superjets have been phased out since January 2019.[77]

In mid-2021, Brussels Airlines announced that it will take delivery of threeAirbus A320neo aircraft in 2023 to replace ageingA319-100s and aim to lower CO2 emissions amongst its fleet.[citation needed]

Brussels Airlines will put 3 moreAirbus A320neo aircraft into service by the summer of 2026. Those modern aircraft will replace 2 olderA319-100s.[78]

Special liveries

[edit]

Brussels Airlines launched a series of Belgian Icon special liveries on its Airbus A320 fleet, all representing things that are typically Belgian, including Rackham (aTintin themed aircraft), Magritte (an ode to the famous surrealist artistRené Magritte), Trident (the aircraft for theBelgium national football team) and Amare (Tomorrowland Festival theme).[79] On 24 March 2018 the airline introduced an additional aircraft themed toThe Smurfs.[80] In spring 2019 an additional aircraft was dedicated to the famous Flemish painterBruegel.[81]

The Magritte special livery was repainted in a Star Alliance livery in May 2021[82] and as of 2024, of the formerly sixBelgian Icons variants, only the special livery dedicated toTintin remained as all other aircraft have been repainted since as well. However, an Airbus A320neo received a new version of the formerTomorrowland livery.[83]

Services

[edit]

Frequent-flyer programmes

[edit]

Brussels Airlines usesMiles & More, Lufthansa'sfrequent flyer programme. Miles can be earned on flights operated by airlines which are part of the programme, in addition to flights operated by Star Alliance airlines.[84]Miles can also be earned with Brussels Airlines' non-airline partners.[85]

On 19 October 2015, Brussels Airlines launched a new customer programme called LOOP, which was available for all flights in the airline's network. It was designed for the increasing number of customers who flew Brussels Airlines regularly and did not receive significant benefits from traditional frequent flyer programmes. The LOOP programme was discontinued on 1 February 2020.

In-flight entertainment

[edit]

Brussels Airlines offers two in-flight magazines.[86] For the European network, there isb-there! which is a monthly magazine.[citation needed] On the African network, the magazine is namedB Spirit Magazine,[87] which is published every two months.[citation needed] The magazines are also available as a freely downloadable application for AppleiPad.[88]

From November 2011 until the end of 2012 Brussels Airlines introduced a new interior on the A330 fleet. The new economy seats featureAVOD personal in-flight entertainment 9 inch screens. Additionally, business class has new lie-flat seats with an improved AVODIFE system with 15 inch screens, supplied by the IMS-Company and known as "RAVE".

Recognition

[edit]

The world’s best airlines 2024

[edit]

The AirHelp Score Report 2024 named Brussels Airlines the top airline out of 109 evaluated. AirHelp, an EU-based claims processing agency, assessed airlines based on global customer claims, punctuality, and traveler feedback from 54 countries, focusing on factors such as food quality, seating comfort, and crew service.[89]

See also

[edit]

References

[edit]
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  2. ^"Brussels Airlines on ch-aviation".ch-aviation.com. Retrieved21 November 2023.
  3. ^Dron, Alan (12 January 2017)."Brussels Airlines to wet-lease Superjets".Air Transport World. Archived fromthe original on 17 January 2017.
  4. ^André Orban (18 November 2021)."Brussels Airlines confirms its position in the market with a new brand identity".Aviation24.be. Retrieved18 November 2021.
  5. ^"A 13-dot logo, deemed 'unlucky,' is scrapped by Brussels Airlines".The New York Times.Zaventem. 21 February 2007. Retrieved9 June 2024.
  6. ^Official press release by LufthansaArchived 18 September 2008 at theWayback Machine
  7. ^"Corporate website".brusselsairlines.com. Archived fromthe original on 18 September 2008.
  8. ^"Corporate website | Brussels Airlines".brusselsairlines.com. Archived fromthe original on 26 June 2009. Retrieved29 August 2019.
  9. ^"Lufthansa board approves Brussels Airlines takeover".Reuters. 28 September 2016.Archived from the original on 30 November 2016.
  10. ^Hofmann, Kurt (15 December 2016)."Lufthansa acquires Brussels Airlines, to become part of Eurowings Group".atwonline.com. Retrieved13 January 2017.
  11. ^(in Dutch)De Tijd: Club Med in zee met Brussels AirlinesArchived 17 June 2016 at theWayback Machine. Tijd.be (28 October 2010).
  12. ^"Brussels Airport Website: Brussels Airlines: inaugural flight to New York". Brusselsairport.be. 1 June 2012. Archived fromthe original on 15 May 2014.
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  16. ^"White House praises Brussels Airlines for flying to Ebola-hit countries | Flanders Today".flanderstoday.eu. Archived fromthe original on 4 February 2020. Retrieved4 February 2020.
  17. ^Torfs, Michaël (18 April 2015)."Brussels Airlines praised by Washington".vrtnws.be. Retrieved4 February 2020.
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  29. ^"CAA review into airline refund practices during the Covid-19 pandemic"(PDF).UK Civil Aviation Authority. July 2020. Archived fromthe original(PDF) on 25 April 2023. Retrieved9 June 2024.
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  81. ^brusselsairlines.com - Bruegel retrieved 30 May 2024
  82. ^"Brussels Airlines paints over Magritte aircraft".
  83. ^tomorrowland.com - Brussels Airlines and Tomorrowland proudly present ‘Amare’ 26 April 2024
  84. ^[1]Archived 15 May 2009 at theWayback Machine
  85. ^"Corporate website | Brussels Airlines".brusselsairlines.com. Archived fromthe original on 4 March 2009. Retrieved29 August 2019.
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  87. ^"B Spirit Magazine website".bspiritmagazine.com.
  88. ^"iPad In-Flight Magazines".ipadinflightmagazines.blogspot.com.
  89. ^"Airhelp Score |".airhelp.com. Retrieved4 December 2024.{{cite web}}: CS1 maint: url-status (link)

External links

[edit]

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