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Brown Bobby doughnuts laid out on a counter | |
| Type | Doughnut |
|---|---|
| Place of origin | United States |
ABrown Bobby is a triangulardoughnut. It is baked in a Brown Bobby machine, which resembles and is operated similarly to awaffle iron. These machines were created by the Food Display Machine Corporation inChicago,Illinois, U.S., around the 1920s and possibly later.
The Food Display Machine Corporation was located at 500 North Dearborn Street in Chicago. Its president was H. Adams. In the mid-1920s, throughadvertisements inPopular Mechanics magazine and perhaps other means as well, these machines were marketed as a way to start a small business. The machine’s manual has 3 parts:
The seven business plans described are:
Some of the suggested locations for selling included candy stores, theatres, chain stores, bowling alleys, cigar stores, railway stations, dance halls, waiting rooms, garages, filling stations, general stores, and soft drink parlors.
One could also obtain boxes and bags from the company for packaging the doughnuts. The machines are no longer manufactured as the Food Display Machine Corporation has long been out of business. According to the Annual Report of the Federal Trade Commission for 1937 the company was issued a Cease and Desist order for misrepresenting possible or maximum earnings for its potato chip machines.[1]

The Brown Bobby machine resembled and operated similar to awaffle iron. Its surfaces were made ofaluminium and were prepared for baking by coating withparaffin, though users today would most often usecooking spray. The machine had a high (600watt/surfaces connected inparallel) and a low (300 watt/surfaces connected inseries) setting. Cooking was done on the high setting, the low setting was for allowing the machine to remain idle. Machines were available as either a single (aka Brown Bobby Junior) for US$52 or as two machines riveted together into a single unit for US$100. Since these machines are no longer manufactured they are prized by their owners and often handed down to subsequent generations to continue a tradition of Brown Bobby making, especially during the holidays.
The Brown Bobby manual included 10 recipes for doughnuts, 4icing recipes and a number of prepared doughnut mixes were also available. Recipes included Plain,Wholewheat,Bran, Spice, Nut,Tutti-Frutti,Chocolate andOatmeal. The doughnuts were touted as “greaseless” because they were notdeep-fried, but as the included recipe indicates, there was an amount of fat in the doughnut itself.