Bron Creative was a joint venture between Bron Studios and Creative Wealth Media.Bron Releasing was a subsidiary company concerned with sales and distribution of films.
History
Bron Studios
Bron Studios was founded in 2010 by Aaron L. Gilbert andBrenda Gilbert.[3] Originally fromLondon, Ontario, Aaron began his career in the music industry before segueing into film finance and production.[4] He served as the managing director of Media House Capital, a senior lender in the film and television business,[4] prior to launching the company.
Bron Creative was a joint venture between Bron Studios and Creative Wealth Media, which provided equity for studio co-productions and senior secured debt financing for independent film and television productions.
Bron formed Bron Animation division led by Gil Rimmer and Ben Burden Smith as creative directors. The division's first project was twoMighty Mighty Monsters specials.[5]
Bron Releasing
On October 12, 2021, Matt Brodlie and Jonathan Kier co-foundedUpgrade Productions, based inLos Angeles, which formed a partnership with Bron Releasing, aiming to develop and produce quality local-language productions for a worldwide audience. Backed by German companyConstantin Film, Upgrade aimed to finance projects in Eastern Europe, Latin America, and Japan.[6] In November 2021, Bron appointed Kier as president of Bron sales, marketing and distribution arm[7]
Bron Media
In September 2017, Bron Studios was reorganized with Bron Media Corp. becoming Bron Studios' parent company. Genre label the Realm, Bron Releasing and Bron Animation joined the studio as Bron Media subsidiaries. Daniel D. McClure was also hired as president and chief operating officer from his position as Toronto-based CQI Capital Management CEO.[8]
Its Bron Venture unit invested in starting up Media Res, Michael Ellenberg's TV and film production company in June 2017. Bron would also find financing for the start up's projects.[3]
By 2016, Bron Media and Creative Wealth Media form a joint venture, Bron Creative, to fund films. The venture's first film isFences byParamount Pictures. Next, the venture agreed to fully finance an animated film series, up to four films, based onBear Grylls produced by YBG Films, a joint venture between Grylls and Platinum Films.[9] In December 2018, Bron Creative andWarner Bros. agreed to a six film slate deal with $100 million in co-financing.[10] Bron Creative agreed to another $100 million co-financing slate deal withMGM in June 2019.[11]
Bron TV
In the late 2010s, Bron began developing an internal television production group and partnered with producer and formerHBO executive Michael Ellenberg's production company Media Res. Bron coproduced a series of international projects at this time. In 2019 and 2020, furthered expanded their television venture into a formal division.[12][13][14]
Bankruptcy and involvement in securities fraud
On July 19, 2023, Bron Studios filed for creditor protection in Canada, andChapter 15 bankruptcy in the United States, citing the COVID-19 pandemic and both the WGA and SAG-AFTRA strikes as the reasons of its eventual downfall.[15] However, an April 28, 2023 report by the American Bar Association described a $100 million securities fraud perpetrated by Clayton Smith and Crystal Wealth Management, involving loans to BRON group productions.[16] The report also stated "there appears to be clear evidence that Gilbert, Thibault, and Smith worked together to mislead Crystal Wealth’s auditor BDO by coordinating their responses to inquiries about the financial position of the film loans."[17]
