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Britvic

From Wikipedia, the free encyclopedia
British producer of soft drinks

Britvic
Company typePrivate
IndustrySoft drinks
Founded1938; 87 years ago (1938)
Defunct17 January 2025; 55 days ago (2025-01-17)
FateAcquired by Carlsberg Group, merged into Carlsberg Marston's to createCarlsberg Britvic
SuccessorCarlsberg Britvic
HeadquartersHemel Hempstead,England,UK
ProductsFruit Shoot
Licensee:Lipton
BrandsClub Orange
RevenueIncrease£1,748.6 million (2023)[1]
Decrease £181.5 million (2023)[1]
Decrease £124.0 million (2023)[1]
Number of employees
4,537 (2023)[1]
ParentCarlsberg Group
SubsidiariesRobinsons
Websitebritvic.com

Britvic was a British producer ofsoft drinks based inHemel Hempstead, England. It produced soft drinks under its own name, as well as several other brands. It was listed on theLondon Stock Exchange until it was acquired byCarlsberg Group and integrated into Carlsberg's UK operations as part ofCarlsberg Britvic in January 2025.

History

[edit]
Canned fruit juices by Britvic (2011)

The company was founded in the 1930s inChelmsford as theBritishVitamin ProductsCompany.[2][3] It started producing fruit juices in 1938 and started marketing them under theBritvic name in 1949.[4] Acquired by Showerings ofShepton Mallet, and subsequently a division ofAllied Breweries from 1968, the company changed its name toBritvic in 1971. In 1986, it merged withCanada Dry Rawlings and acquired theR. White's Lemonade brand. It acquiredTango and theCorona brand fromBeechams in 1987 and since that year it has also owned the UK franchise forPepsi and7 Up.[5] In 1995, it boughtRobinson's fromReckitt & Colman.[6]

In December 2005, the company underwent aninitial public offering (IPO), allowing its main shareholders (InterContinental Hotels Group,Whitbread,Pernod Ricard) to realise their investments.[7] In May 2007, the Company bought the soft drinks and distribution businesses of Ireland'sCantrell & Cochrane (C&C) for £169.5m.[8]

On 14 November 2012, the company announced plans to merge withScottish soft drink producerA.G. Barr, the maker of brands includingIrn-Bru,Tizer andD'n'B, which would have created one of Europe's largest soft drinks companies.[9] The merger was put into serious doubt[10][11] after theOffice of Fair Trading referred it to theCompetition Commission.[12] On 11 July 2013, A.G. Barr chairman, Ronnie Hanna, announced that the proposed merger had been abandoned.[13]

In May 2017,PepsiCo announced that it had decided to sell its long-held 4.5 per cent stake in Britvic.[14]

On 8 July 2024, it was announced that the DanishCarlsberg Group would buy Britvic. Upon completion, Britvic will rebrand under the Carlsberg umbrella, with the brewery company becoming the biggest PepsiCo drink licenser in the world. The transaction was approved by the court on 15 January 2025, so allowing it to complete.[15]

Britvic was incorporated into Carlsberg's existing UK business Carlsberg Marston's, and the whole business was renamed Carlsberg Britvic on 17 January 2025.[16]

Operations

[edit]
Britvic House, the old Britvic headquarters in Chelmsford

Most of the company's operations are concentrated in the United Kingdom andIreland and the company exports to over 50 countries. Its corporate headquarters moved from Chelmsford, Essex to Hemel Hempstead, Hertfordshire, in March 2012.[17]

United Kingdom

[edit]

The drink brands the company owns in the UK include Britvic mixers, R. White's Lemonade,Tango, Robinson's andJ2O – as well as being the licensed bottler for PepsiCo products within the UK. In 2008, Britvic launchedGatorade in the UK, after securing the rights to do so fromPepsiCo. In May 2010, Britvic launched a UK specific version of the popular drink,Mountain Dew Energy. It tastes similar to its American counterpart, but has a lower caffeine and sugar content.[18]

Ireland

[edit]
Britvic facility in Gortrush Industrial Estate in Northern Ireland (2008)

After their failed IPOC&C's sold their soft drink brands to Britvic, resulting in the company now owning a number of brands in the Republic of Ireland and Northern Ireland, including,Ballygowan Water, Britvic,Cidona,MiWadi, and Energise Sport as well as the rights to the Pepsi and 7 Up brands in the territory through its bottling agreements with PepsiCo.[19]

France

[edit]

Britvic boughtFruité Entreprises in May 2010 for £298 million. It has since renamed the business Britvic France. It is mainly a fruit juice business, unlike the GB&I businesses that focus on soft drinks.[20]

Brazil

[edit]

In 2015, Britvic acquired ebba (Empresa Brasileira de Bebidas e Alimentos SA), located inSão Paulo,[21] and in 2017 Bela Ischia, located inRio de Janeiro.[22]

Current brands

[edit]

Current brands are as follows:[1]

Dilutes

  • Robinsons
  • BritviC
  • MiWadi (Ireland)
  • Ebba (Brazil)
  • Dafruta (Brazil)
  • Maguary (Brazil)

Water

  • Aqua Libra
  • Arto LifeWTR
  • Ballygowan
  • Drench

Carbonated soft drinks

Other

  • Bela Ischia (Brazil)
  • Energise Sport (Ireland)
  • Amé
  • J2O
  • J2O Spritz
  • Fruité (France)
  • Maguary (Brazil)
  • Maguary Fruit Shoot (Brazil)
  • Moulin De Valdonne (France)
  • Natural Tea (Brazil)
  • Pressade (France)
  • Puro Coco (Brazil)
  • Robinsons Fruit Shoot
  • Robinsons Fruit Shoot Hydro
  • Robinsons Fruit Shoot Juiced
  • Robinsons Refresh’d
  • Robinsons Fruit Creations
  • Robinsons Squash’d
  • Teisseire (France)
  • Teisseire Fruit Shoot (France)
  • Teisseire Fruit Shoot Au Jus (France)

Licensed from PepsiCo

References

[edit]
  1. ^abcde"Annual Report 2023"(PDF). Britvic. Retrieved12 February 2024.
  2. ^"Where we operate". Britvic. Retrieved27 February 2024.
  3. ^Britvic to close Chelmsford factory and put hundreds out of workBBC News, 22 May 2013
  4. ^500 staff – and Britvic chief – face axe in merger with AG BarrThe Independent (London), 15 November 2012
  5. ^A simple approach to coaching makes a difference at Britvic Coaching & Mentoring Network
  6. ^"Robinsons - Long linked with the Wimbledon tennis championships, the drinks-maker is today about more than barley water".Campaign Live. 1 August 2002. Retrieved16 March 2019.
  7. ^Britvic IPO to value drinks group at up to £537mFinancial Times (London), 25 November 2005
  8. ^Britvic Agrees to Buy C&C's Soft-Drinks Division CNBC, 14 May 2007
  9. ^AG Barr and Britvic agree to mergerBBC News, 14 November 2012
  10. ^"UPDATE 1-Britvic merger with A.G. Barr under threat".Reuters. 13 February 2013.Archived from the original on 17 October 2015. Retrieved23 March 2013.
  11. ^Ruddick, Graham (13 February 2013)."AG Barr and Britvic merger thwarted by the Office of Fair Trading".The Daily Telegraph. London. Retrieved23 March 2013.
  12. ^"OFT refers soft drinks merger to Competition Commission - The Office of Fair Trading". Oft.gov.uk. 13 February 2013. Archived fromthe original on 8 March 2013. Retrieved23 March 2013.
  13. ^"AG Barr abandons bid for Britvic".BBC News. 11 July 2013. Retrieved8 August 2013.
  14. ^"PepsiCo Plans To Sell All Of Its 4.5% Stake In Britvic".markets.businessinsider.com. Retrieved7 November 2017.
  15. ^"High Court approves Carlsberg's J20 maker takeover". BBC News. 15 January 2025. Retrieved16 January 2025.
  16. ^"Carlsberg Britvic launches in historic moment for the British drinks industry". Carlsberg Marstons. Retrieved30 January 2025.
  17. ^Dawson, Freddie (23 March 2012)."Britvic to create 30 jobs in HQ move".foodmanufacture.co.uk. Retrieved26 August 2013.
  18. ^"Britvic launches Mountain Dew Energy". Just Drinks. 31 March 2010. Archived fromthe original on 22 October 2020. Retrieved16 April 2017.
  19. ^"Britvic Ireland returns to growth".Irish Examiner. 16 November 2015. Retrieved16 April 2017.
  20. ^"Britvic to buy France's Fruite for €237m".The Daily Telegraph. 18 May 2010. Retrieved16 April 2017.
  21. ^"Britvic enters Brazilian market as it snaps up soft drink maker Ebba".The Daily Telegraph. 23 July 2015. Retrieved16 March 2019.
  22. ^"Britvic to acquire Brazilian juice firm Bela Ischia for £54.5m".Irish News. 3 January 2017. Retrieved16 March 2019.

External links

[edit]
Wikimedia Commons has media related toBritvic.
Subsidiaries
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By Appointment to
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By Appointment to
Queen Elizabeth II
By Appointment to
Prince Charles
(Prior to becoming king in 2022)
By Appointment to
HRH The Duke of Edinburgh
(Deceased April 2021)


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