![]() Cover of the May 2000 issue, featuringKate Moss | |
| Head of Editorial Content | Chioma Nnadi |
|---|---|
| Categories | Fashion |
| Frequency | Monthly |
| Circulation | 1.8 million |
| First issue | September 1916 |
| Company | Condé Nast Publications |
| Country | United Kingdom |
| Based in | London |
| Language | English |
| Website | vogue.co.uk |
BritishVogue (stylised inall caps) is the British edition of the Americanfashion magazineVogue. The magazine was launched in 1916 byCondé Nast, linking together fashion and high society.[1]
British Vogue is the third most profitable edition ofVogue worldwide (other than the American andChinese editions).[2][3]
British Vogue is the British edition of the American fashion magazineVogue. The magazine is published monthly twelve times per year. Within the United Kingdom copies of the magazine come without the 'British' in the 'O' in the publications logo.
| Year | 2020 | 2022 | 2024 |
|---|---|---|---|
| Circulation | 682,709[note 1] | 1,764,164 | 1,821,693 |
| Editor | Start year | End year | Ref. |
|---|---|---|---|
| Vogue (1916–present) | |||
| Elspeth Champcommunal | 1916 | 1922 | [5] |
| Dorothy Todd | 1923 | 1926 | [6] |
| Alison Settle | 1926 | 1934 | [7] |
| Elizabeth Penrose | 1935 | 1939 | [7] |
| Audrey Withers | 1940 | 1961 | [7] |
| Ailsa Garland | 1961 | 1964 | |
| Beatrix Miller | 1964 | 1984 | [7] |
| Anna Wintour | 1985 | 1987 | [8] |
| Liz Tilberis | 1988 | 1992 | |
| Alexandra Shulman | 1992 | 2017 | [7] |
| Edward Enninful | 2017 | 2023 | [9] |
| Chioma Nnadi | 2023 | present | [10] |
During theWorld War I,Condé Nast (publisher ofVogue) dealt with restrictions on overseas shipping and paper shortages in the United States. To answer the problem the decision was made to launch a British edition providingVogue coverage across the British Isles, with the American edition unable to be shipped to Britain.
Under the editorElspeth Champcommunal, articles included 'society and sporting news ... Health and beauty advice ... travelogues ... and editorials', making a 'skilfully mixed cocktail'.[11]
Dorothy Todd became editor in 1923 and was renowned for her boldness, especially blending the arts and fashion. Under her leadership the magazine shifted its focus from fashion to literature, featuring articles fromClive Bell,Virginia Woolf,Aldous Huxley, and more.[12] However, the magazine also lost much of its audience due to these changes and she was replaced byAlison Settle in 1926.
Audrey Withers became editor of the magazine in 1940 (replacingElizabeth Penrose Howkins who edited the publication from 1935 to 1939). During theWorld War II the magazine reported on events of the war. In 1944,Lee Miller was sent to Normandy by Withers to produce an article on wartime nursing; then following the Allied advance through Europe reporting on theliberation of Paris andBuchenwald concentration camp.[13]
Anna Wintour served as editor-in-chief from 1985 to 1987 before taking overHouse & Garden, editing the magazine for only ten months before becoming editor-in-chief of AmericanVogue, a position she is still in.
Liz Tilberis then took over the magazine running the publication until 1992 when she joinedVogue's rivalHarper's Bazaar in New York City as editor-in-chief.
UnderAlexandra Shulman the magazine drew over a million readers. Shulman developed collectors issues of the magazine such as the 'Gold Millennium Issue'. Shulman was also praised for her use of up and comingphotographers likeMario Testino.[citation needed] Shulman pushed designers to stop using 'size-zero' models and attempted to 'change the face of fashion'.[citation needed]
In 2016, Shulman collaborated with photographer Josh Olins to shootCatherine, Duchess of Cambridge on the cover ofVogue's centenary issue. The photographs were subsequently featured in theNational Portrait Gallery, London[14] The magazine under Shulman was the subject ofRichard Macer's behind-the-scenes BBC documentary,Absolutely Fashion: Inside British Vogue (2016).[citation needed]
Edward Enninful was confirmed as the new editor-in-chief of BritishVogue on 10 April 2017.[15]Condé Nast International chairman and CEO Jonathan Newhouse announced him as the successor toAlexandra Shulman, calling Enninful "an influential figure in the communities of fashion, Hollywood and music which shape the cultural zeitgeist", adding that "by virtue of his talent and experience, Edward is supremely prepared to assume the responsibility of BritishVogue".
Enninful's first issue as editor-in-chief was 2017's December issue, featuring British model and activistAdwoa Aboah on the cover.[16]
The magazine's September 2020 triple gatefold cover featured pictures of 20 activists often associated with theBlack Lives Matter movement, includingMarcus Rashford and Adwoa Aboah. The Activism Now edition was photographed byMisan Harriman and was the first BritishVogue cover taken by a black man in the magazine's 104-year history (Nadine Ijewere was the first black female to take a cover photograph).[17]
Actress DameJudi Dench became the oldest person at age 85 to be featured on the June 2020 cover.[18] In 2022, actorTimothée Chalamet became the first, solo male print cover star in the magazine's history.
In June 2023, Enninful announced his departure from the magazine and his last cover was the March 2024 issue.[19]
Chioma Nnadi succeeded Enninful as editor, and was the first black woman to be head of editorial content at the publication.[20]
Angelica Cheung is arguably the most powerfulVogue editor in the world. Anna Wintour may be more famous, but Cheung'sVogue - the Chinese edition - is so commercially successful...