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| Company type | Subsidiary |
|---|---|
| Industry | Drink |
| Founded | 1939; 86 years ago (1939) |
| Defunct | 2017; 8 years ago (2017) |
| Fate | Acquired byHeineken International |
| Successor | Heineken Brasil |
| Headquarters | Itu, Brazil |
Key people | Gino di Domenico (CEO) |
| Products | Beers andSoft drinks |
| Revenue |  US$ 1.7 billion(2012) |
 -US$ 41.8 million(2012)[1] | |
Number of employees | 10,041 |
| Parent | Kirin Company (2011-2017) |
Brasil Kirin S.A. was a Brazilianbrewery and drink company, the second largest in the country afterAmBev.[2] Founded in 1939 asSchincariol, the company was purchased in 2011 by theKirin Company. In 2017, Kirin sold the company toHeineken N.V. of theNetherlands, and is now fully integrated into Heineken's Brazil operations.
The company was founded in 1939 as Schincariol.
In October 2011, the courts allowed theKirin Brewery Company to buy a majority stake in Schincariol. Kirin bought a 50.45 percent stake in 2011, valued at $2.6 billion.[3]
In November 2011, Kirin agreed to buy out the shareholders in Schincariol, completing its biggest acquisition as it sought growth in emerging markets. $1.35 billion was paid for the 49.54 percent stake, giving it control of all outstanding shares.[4]
In November 2012, Kirin changed Schincariol's name to Brasil Kirin.[5]
On February 13, 2017,Heineken International announced the purchase of Brasil Kirin for 664 million euros.[6]
There are 13 Brasil Kirin factories/breweries around Brazil and 10 distribution centers, with the company headquarters situated at the city ofItu,São Paulo state. The company produces about 3.0 billion liters of beer a year, and exports its products toMercosul,Europe,United States,Asia andOceania.[citation needed] By 2011, it had 10.4% of the beer market share in Brazil.
The brewery uses the brand names Schin, Glacial, Nobel, Devassa, Baden-Baden, andFoster's, the latter under license from Foster's Brewing International. Thecerveja (beer, in Portuguese) Nova Schin Pilsen is Schincariol's main product in the hot[citation needed] Brazilian beer market. Nova Schin has 14% of the Brazilian beer market. They also make Nobel, a premium beer made with hops fromHallertau, Germany, and Glacial, a lighter and cheaper beer. The brand Nobel was acquired by Schincariol in 2007.
Schin Malzbier (a black and sweeter beer), Schin Munich (a light darker beer), the non-alcoholic Schin and the popular, Schin chopp (a lighter and fresher draft version ofPilsner) are the other varieties brewed by the Schincariol family.
Other brands include Baden-Baden, purchased fromCampos do Jordão, with a range including Pilsen Cristal, Premium Bock, Premium Red Ale, Stout Dark Ale, Weiss Beer, Golden, 1999, Celebration Inverno (winter beer), Celebration Verão (summer beer) and Celebration Christmas. Devassa, alager microbrewery, originally fromRio de Janeiro, was also bought by the Schincariol Group in 2007. It comes in 4 tropical flavours: blonde, dark, red and Indian.
Brasil Kirin makestutti-frutti soft drink, Itubaína, which has been produced and distributed nationally since 1954. Makers of the traditionalGuaraná Schin, a soft drink, as well ascola,orange,lemon, apple,citrus,cola-citrus,tonic water and dietsoft drinks. Primo Schincariol also producesbottled water and an energy recovery drink, Skinka.
In 2007, the group announced the launching of a new line of carton fruit juices, called Fruthos. They are available in 6 flavours: mango, passion fruit, grape, orange, peach and guava.
