Brand Keys, Inc. Company type Privately held company Industry Research Consultancy ,Media ,Advertising ,Public Relations ,Entertainment ,Retail ,Wholesale ,Fashion Founded 1984 Headquarters New York ,United States Key people
Robert K. Passikoff, Ph.D., Founder and President Products PredictiveBrand Equity ,Loyalty , andEngagement Metrics ,Communications Research,B2B ),B2C ), Website www
Brand Keys is abrand research consultancy specializing in predictiveconsumer behavioral brand equity, loyalty, and engagement metrics.[ 1] [ 2] [ 3] New York, NY and has offices inDublin ,Dubai ,London ,Madrid ,Sydney , andTokyo .[ 4]
Robert Passikoff founded Brand Keys in 1984 and developed the consumer listening system to show measures of brand equity.[ 5] [ 6]
Research conducted by theAdvertising Research Foundation indicated that the methodological framework utilized by Brand Keys is the most successful at predicting sales and subsequent changes in real-world consumer behavior. The Advertising Research Foundation also independently validated these assessments via their "First Opinion" Review.[ 7]
^ "Brand Keys, Inc.: Private Company Information - BusinessWeek" . 2009-05-12. Archived fromthe original on 2009-05-12. Retrieved2024-06-15 .^ ORTUTAY, Babara (2011-03-21)."T-Mobile's AT&T-mocking ads likely to retire" .The Washington Times . Retrieved2024-06-15 . ^ "CNN.com - Robert Passikoff, Brand Keys - Jan 28, 2005" .edition.cnn.com . Retrieved2024-06-15 .^ Proctor, Lauren."About Brand Keys" .Brand Keys . Retrieved2024-06-15 . ^ Passikoff, Robert (2021-12-14)."Passikoff: Anniversaries, Trends, and Brand Loyalty" .theCustomer . Retrieved2024-06-15 . ^ Wilson, Eric (18 November 2010)."Kim Kardashian Inc" .The New York Times . ^ Cook, William (2007-01-30)."An ARF Research Review of Brand Keys' Brand Engagement Measurement Methodology" (PDF) .Advertising Research Foundation Review . Goetzl, David (Jan 18, 2008)."Brand Keys Cites Ads Likely To Score In Super Bowl" . Media Post. RetrievedMay 17, 2012 . "Brand Loyalty Leaders make connections, study says" . Household and Personal Products Industry Magazine. December 1, 2010. Archived fromthe original on September 23, 2014. RetrievedMay 17, 2012 .(subscription required) Gliniewicz, Leah (August 17, 2004)."Fleet, Discover Top 'Loyalty Index'; Mutual Funds Fall.(Brand Keys survey on customer loyalty to financial services companies)" . American Banker Magazine. RetrievedMay 17, 2012 . (subscription required) "The Biz: Studies take close look at receptivity" . Advertising Age. March 31, 2003. RetrievedMay 17, 2012 .(subscription required) "ARF First Opinion Review of Brand Keys' Measurement Methodology" (PDF) . Brand Keys. Jan 30, 2007. RetrievedMarch 5, 2014 .
