| Boursin | |
|---|---|
 | |
| Country of origin | France |
| Region, town | Normandy |
| Source of milk | Cows |
| Pasteurised | Yes |
| Texture | Soft |
| Certification | None |
 Related media on Commons | |
Boursin is a brand of soft, freshGournay-style cheese made from pasteurized cow’s milk and cream, with herbs mixed in, resulting in a crumbly texture. It is sold as a spreadable cheese.
The first Boursin flavour, garlic and fine herbs, was created in 1957 by François Boursin, a cheesemaker fromNormandy.[1] Boursin's product was derived from a traditional party dish,fromage frais (French for "fresh cheese"); guests would take their cheese and add herbs for flavour. His recipe was the first flavoured cheese product to be sold nationally in France.[citation needed]
Boursin cheese was first developed inNormandy,[2] and at one time was produced exclusively inCroisy-sur-Eure, France, by the Boursin company. In 1990, the Boursin name was acquired byUnilever, who sold it toGroupe Bel in November 2007 for €400 million.[3]
The brand was advertised on television from 1 October 1968, when French television allowed commercial breaks for the first time.[4] In 1972 their advertising slogan:Du pain, du vin, du Boursin (Some bread, some wine, some Boursin) was launched.[4] This slogan was later modified toDu pain, du Boursin, on est bien (Some bread, some Boursin, we are fine).[5]
Du pain, du Boursin®, on est bien !