Abought deal is financialunderwriting contract often associated with aninitial public offering orpublic offering. It occurs when anunderwriter, such as aninvestment bank or a syndicate, purchasessecurities from anissuer before a preliminary prospectus is filed. The underwriter acts asprincipal rather thanagent and thus actually "goes long" in the security. The bank negotiates a price with the issuer (usually at a discount to the currentmarket price, if applicable).[1]
The advantage of the bought deal from the issuer's perspective is that they do not have to worry about financing risk (the risk that the financing can only be done at a discount too steep to market price.) This is in contrast to abook building or fully marketed deal, where the underwriters have to "market" the offering to prospective buyers, only after which the price is set.
The advantages of the bought deal from the underwriter's perspective include:
The disadvantage of the bought deal from the underwriter's perspective is that if it cannot sell the securities, it must hold them. This is usually the result of the market price falling below the issue price, which means the underwriter loses money. The underwriter also uses up its capital, which would probably otherwise be put to better use (given sell-side investment banks are not usually in the business of buying new issues of securities).[2]