The music ofBorn This Way stems from thesynth-pop,electropop, anddance-pop styles of her previous material while incorporating different forms of instrumentation from that on her previous releases, such aselectronic rock andtechno. It features a broader range of genres, such asheavy metal,disco,house, androck and roll, while its lyrical topics include sexuality, religion, freedom, feminism, and individualism. Despite divided opinions among religious and conservative commentators, the album was well received by music critics, who praised the varying musical styles and Gaga's vocals. Several music publications included the album in their year-end best-of lists.Born This Way received threeGrammy Award nominations, including Gaga's third consecutive nomination forAlbum of the Year. In 2020,Rolling Stone included it in their updated list of the500 Greatest Albums of All Time.
Born This Way debuted atop various major music charts worldwide, including the USBillboard 200, where the record sold1.108 million copies in its first week; an estimated 440,000 copies were sold onAmazon in two days of its first week at a price of 99 cents. It has since been certifiedquadruple platinum by theRecording Industry Association of America (RIAA). Four of the album's singles—the title track, "Judas", "The Edge of Glory", and "You and I"—charted in the top ten of theBillboard Hot 100 in the US, where "Born This Way" stayed atop for six weeks. At the time of its release, the title track was the fastest-selling single iniTunes history. The fifth single, "Marry the Night", charted within the top 30 in the United States. After going viral on the video sharing serviceTikTok, "Bloody Mary" was released as the album's sixth single in 2022, eleven years after its release. According to theInternational Federation of the Phonographic Industry (IFPI),Born This Way was the third global best-selling album of 2011. As of 2021, it had more than 5.8 billion global streams, 5.2 million physical copies sold, and 31 million digital tracks sold.
Gaga performed songs from the album on different occasions, such as the53rd Annual Grammy Awards and the2011 MTV Video Music Awards, as well as on worldwide television and in other events, including her third headlining concert tour, theBorn This Way Ball (2012–2013). In November 2011,Born This Way, and itsremix album,Born This Way: The Remix, were packaged as a compilation album titledBorn This Way: The Collection. On June 25, 2021, Gaga releasedBorn This Way The Tenth Anniversary, a special anniversary version of the album featuring six renditions of Gaga's songs by artists who are members or allies of theLGBT community.
Background and recording
Lady Gaga released her first studio album,The Fame, in August 2008.[4] It received generally favorable reviews from critics and topped the charts in several countries.[5][6] After its worldwide success, areissue of the album, titledThe Fame Monster, was released in November 2009, which was also met with positive reviews.[7] Gaga described them asyin and yang because of their contrasting styles and concepts.[8]
In March 2010, Gaga disclosed that she was working on a new album, saying that she had written most of the songs for this project.[9] Meanwhile, producerRedOne described it as Gaga's "freedom album"[10] as her then-manager,Troy Carter, felt her public image would begin to change after its release.[10] A few months after, Gaga exclaimed that she had finished writing songs for the album: "It came so quickly. I've been working on it for months, and I feel very strongly that it's finished right now. Some artists take years. I don't. I write music every day."[11] She first alluded toBorn This Way during aSHOWstudio interview in the same year, answering what she would call the movie of her life.[12] In another interview, she declared the album "the anthem of [this] generation," as she continued, "It includes the greatest music I've ever written. I've already written the first single for the new album and I promise you, that this album is the greatest of my career."[11][13]
Born This Way was written and recorded while in the midst ofthe Monster Ball Tour (2009–2011).[14] Besides sessions on tour buses,recording sessions andmixing for the album took place at a variety of studios:Abbey Road Studios in London, England;Germano Studios in New York City, The Mix Room in Burbank, California,Studio at the Palms in Las Vegas, Henson Studios in Los Angeles, Larrabee in North Hollywood, Los Angeles, Setai Recording in Miami Beach, Warehouse Productions in Omaha, all in the United States; Gang Studios in Paris, France;Studios 301 and Paradise in Sydney, Sing Sing Studios in Melbourne, all in Australia;Officine Meccaniche in Milan, Italy; andLivingroom Studios in Oslo, Norway. Allmastering happened at Oasis Mastering in Burbank.[15]Brian May, a guitarist ofQueen, andClarence Clemons, a former member of theE Street Band, worked with Gaga on the album.[16][17]
In terms of musical composition,Born This Way is considered to be a notable departure from Gaga's previous works.[18] It incorporates a broader range of musical genres such as opera,[19]heavy metal,[20]rock and roll,[21]Europop,[22]electro-industrial,[23][24]disco,[25][26] andhouse in addition to featuring a wider variety of instrumentation and musical styles. For example, an organ can be heard as Gaga closes "Born This Way",[27] aGregorian chant-inspired male vocal choir is a prominent feature in "Bloody Mary",[19] guitars and violins in "Americano",[25] and electric guitars in "Bad Kids".[25] The songs "Hair" and "The Edge of Glory" are distinguishable from the rest of the album, as a saxophone – performed by Clemons, a prominent member of the E Street Band – can be heard throughout.[17]
In several interviews, Gaga expressed that she was mostly inspired byMadonna,Whitney Houston, andBruce Springsteen;[28] other musical influences for the album includePrince,[29]Iron Maiden,[20]Kiss,[20] Queen,[16]TLC,[30]Pat Benatar,[31] andEn Vogue.[30] At the53rd Annual Grammy Awards, while accepting the award forBest Pop Vocal Album forThe Fame Monster (2009), Gaga thanked Houston, "I wanted to thank Whitney because when I wrote 'Born This Way', I imagined she was singing it because I wasn't secure enough in myself to imagine I was a superstar. So Whitney I imagined you were singing 'Born This Way' when I wrote it. Thank you."[32] In May 2021, during the 10th anniversary of the album, she revealed that it was inspired byCarl Bean and his song "I Was Born This Way", released in 1977. On her social media, Gaga wrote, "Born This Way, my song and album, were inspired by Carl Bean, a gay black religious activist who preached, sung and wrote about being Born This Way."[33][14]
The album contains mainly moderate-tempo dance songs, described byMTV's James Dinh as "anthemic style melodies with really sledge-hammering dance beats."[34] In the months prior to the release ofBorn This Way, Gaga characterized her new music as "something so much deeper than a wig or lipstick or a fuckingmeat dress" and upon hearing it,Akon remarked that she would take music to the "next level."[35] The album includes references to several religious figures of Christianity, notablyJudas Iscariot,Mary Magdalene, andJesus of Nazareth.[36] Several songs on the album give reference to sexuality and feminism.[19][22] Other themes referenced in the album includeindividualism,equality, andfreedom.[37]
Music and lyrical content
It's like Whitney, but imagine if Bruce Springsteen had a baby with Whitney Houston – that's what it is. And that was it! We made a baby. Finally. After all that fornication, miserably long and tedious,Fernando and I finally conceived.
The standard edition ofBorn This Way includes 14 tracks;[39] the deluxe edition includes eight additional tracks—three original songs, a different version of thetitle track, and fourremixes.[1]Fernando Garibay, one of the producers, revealed that each song on the album was revised "about 50 times", as Gaga wanted to try different genres and sounds.[14]Born This Way opens with "Marry the Night", a song written as a homage to New York City.[40] It is a dance-pop record which containschurch bells,[41] a thumpingfour on the floor house beat,[42] afunk rock-influenced breakdown,[43] and has been noted to contain elements of disco,techno,funk andHi-NRG music.[22][44][45] Owen Myers ofPitchfork described it as "an enormous, bravura flex ofelectronic pop."[46] Jody Rosen fromRolling Stone compared the song's sound to that of 1980s pop andglam metal artists, includingBon Jovi, Pat Benatar andBonnie Tyler.[43] The title track, "Born This Way", is about how everybody is equal, regardless of skin color,sexuality, or creed, and that every person can fulfill his or her dream. Compared to Madonna's "Express Yourself" (1989) by some critics, the song featuresEuro disco beats.[47][48] "Government Hooker" contains elements of opera music,[19] and a dance melody resembling genres such as techno,trance,industrial andpost-disco,[25][26][49][50] as well as ahip hop-influenced beat.[50] The song has been compared byLos Angeles Times's Randall Roberts to the work of German electronic bandKraftwerk.[49] It is followed by "Judas", which Gaga confirmed to be influenced by the Biblical Judas Iscariot. The song's lyrics are about being betrayed as well as "honoring your darkness in order to bring yourself into the light," according to Gaga.[51] It is a dance-pop and house track, with influences of techno, industrial and disco,[52][53][54][55] a 1980s-inspired pop chorus,[56] as well as abreakdown containing elements ofdubstep and techno music.[57]
The album's fifth track is "Americano", amariachi song with techno, house and disco influences.[25][26] Written in Spanish and English, Gaga composed "Americano" in response to the Arizona immigration lawArizona SB 1070. Critics have notedvaudevillian elements within the song,[58] and it has been compared to the work ofJudy Garland byBillboard,[59] with Gaga claiming that she sees influence from Frenchchanson singerÉdith Piaf.[60] "Hair" is a song about expressing freedom through one's hair. The song has a dance-pop melody, yet it has influences from rock/heavy metal music artists like Springsteen, Iron Maiden and Kiss.[20] It has also been noted to incorporate disco and Europop.[54][61] "Scheiße", contains faux-German lyrics and has a message of feminism,[22][62] accompanied by a heavy synths, techno beats, as well as Euro disco influences.[19][26] Dan Martin fromNME stated that the song's melody has drawn comparisons to Madonna andelectroclash artistMiss Kittin.[18] After "Scheiße" is "Bloody Mary", which is a relatively slow-tempo[26] and dark electropop song containing "plucked strings" and "filthy beats",[18] as well as numerous religious references, a trance-influenced melody,[19] and lyrics infused in French and Spanish.[63] "Bad Kids" contains 1980ssynthpop influences and electric guitars.[25] Martin also compared its disco beat to the music ofDonna Summer,[25] and noticed that influences of heavy metal music have been found within its composition.[53]
"Highway Unicorn (Road to Love)" isBorn This Way's tenth track. Adance-pop song, it has been noted to have Springsteen influences byRolling Stone's Rosen, as well as powerful drums and synths.[26] The next is "Heavy Metal Lover", a song of electropop and techno tendencies,[22][64] which has been noted to contain elements of house music,[65] electro-industrial beats,[66] and has been compared to thepower pop of the 1990s.[61] Synthesizers are used as a focal point for the song.[26] Following "Heavy Metal Lover" is "Electric Chapel", a heavy metal-influenced pop song noted to contain elements of Europop[61] that has been compared to the work of Madonna by some reviewers.[22][25] "You and I", is a rock and roll ballad which contains elements ofcountry rock music.[67] The song contains a moderato tempo,[21] and Queen guitarist May is also featured on it. The song, furthermore, samples Queen's 1977 single "We Will Rock You".[16]
The fourteenth track is "The Edge of Glory", which refers to the death of Gaga's grandfather.[68] It is an upbeat song of dance-pop, electronic rock and synthpop tendencies;[69] it also contains a saxophone solo by Clemons which has drawn comparisons toblues music.[70] One of the bonus tracks is "Black Jesus + Amen Fashion", a pop song which draws influences from 1980s and 1990s electronic andclub music,[71] including Broadway. "Fashion of His Love" is a 1980s-influenced dance-pop song that contains references to the late fashion designerAlexander McQueen.[72] The last bonus track is "The Queen", a synth-rock song that talks about self-confidence and bravery.[73]
Release and promotion
On September 12, 2010, Gaga made an appearance at the2010 MTV Video Music Awards. During the acceptance speech for herVideo of the Year award, she announced the title of the album and sang the chorus of its title track.[74] Described by the singer as "a Christmas gift for my fans",[75] Gaga announced the release dates of the album and its lead single at the stroke of midnight on January 1, 2011, via Twitter,[76] supplementing it with a black-and-white photograph in which MTV detailed that Gaga is "nude from the waist down, with her hair blowing about, and sporting a jacket with the name of the album emblazoned in what looks like bedazzled jewels."[76]
At a November 2010 show of the Monster Ball Tour inGdańsk, Poland, Gaga announced that the album could have up to twenty tracks,[77] adding that production for the album was coming to a close.[78] In an interview withVogue in February 2011, she confirmed that there would be a total of seventeen tracks on the album, of which fourteen would make the final cut to the standard edition.[79] The other three songs were initially to be released on an exclusive deluxe edition of the album atTarget; however, Gaga later ended her partnership with Target in response to the company's donation of US$150,000 to the conservative political groupMinnesota Forward.[80]
Gaga recreating the album cover art during the performance of track "Heavy Metal Lover" at the Born This Way Ball
Prior to the release ofBorn This Way, the contents of the album were leaked online on May 18, 2011, due to an exclusively stream session for subscribers of the British newspaperMetro.[81] Several non-singles songs were previewed as part of promotingBorn This Way. Remixes of "Scheiße" and "Government Hooker" were previewed atfashion shows presented byThierry Mugler in January and March 2011, respectively.[82][83] Several songs were released on thesocial network gameFarmVille during the next few days prior to the album's release, including "Marry the Night",[45] "Americano",[84] and "Electric Chapel".[85]
On April 17, 2011, Gaga tweeted her selection for thecover art ofBorn This Way, which featured the singer fused into a motorcycle. Gaga's name does not appear on the album cover – the only text is the chrome writing across the top reading the album's name.[86] She explained, "The cover with me half-female, half-motorcycle is meant to be or symbolic of the fact that I'm endlessly always changing in so transformative, many ways."[87] It was shot and had the artistic direction by photographerNick Knight.[88] The cover received a negative response from critics and fans. Sean Michaels ofThe Guardian expressed that the cover "[looked] more like a cheapPhotoshop job than the most anticipated album of the year." He then commented, "Gone are the futurist sunglasses, the asymmetrical haircuts, even Gaga's newly touted magic horns; instead, a mutant motorbike with Gaga's arms and head, plus a cheesy chrome typeface." He also referenced several messages from fans on Gaga's official forum expressing their dislike for the cover.[89] The special edition cover was released on the same day: it features just Gaga's head from the standard edition cover but the words "Lady Gaga" and "Born This Way" appear in the top left corner of the cover. They are typed inImpact font with "Born This Way" being highlighted in white with black letters. Neither of the words special nor deluxe appear anywhere on the album, as Gaga revealed she disliked them.[90]
Born This Way was formally released worldwide on May 23, 2011, byInterscope,KonLive, and Streamline, in two separate editions.[76][91][92] On June 7, 2011, it was released as a fan package, including the deluxe version of the CD, LP, and digital download. By August, a collector's edition box set became available with 9 piece 12-inch vinyl picture discs containing all the tracks and a special message from Gaga etched into the vinyl. A mosaic poster was also included.[93] Ultimately, it was released as a limited-edition box out of three hundred, featuring the same products but with black box on the outside and lined with velvet on the inside and the vinyls wrapped in a red plastic.[94] Interscope also released aUSB drive version on October 3, 2011, comprising the album's deluxe set, music videos, a photo gallery, and more contents.[95]
Singles
"Born This Way", the lead single, was released on February 11, 2011.[96][97] Acknowledged as a "magical message" byBillboard's Jem Aswad, the Gaga andJeppe Laursen-written song was produced by herself, Laursen, Garibay andDJ White Shadow.[98] It was met with mostly positive reception from critics, who noted the similarities with "Express Yourself".[99][100][101][102] "Born This Way" experienced widespread commercial success, topping the charts in over nineteen countries in addition to selling over a million copies worldwide, becoming the fastest selling song iniTunes history.[103] In her native United States, the song became Gaga's third number one hit, where it spent six weeks atop theBillboard Hot 100. It also became the 1,000th song to reach the number one spot since the inauguration of the chart in 1958.[104] The accompanying music video, directed by Nick Knight, was released on February 28, 2011.[105] In it, Gaga appears with shoulder and facial protrusions and talks about giving birth to an extraterrestrial race that "bears no prejudice, no judgment, but boundless freedom." It was met with generally positive reception among music critics,[106][107][108] and was noted by MTV for its references to the work of Madonna,Michael Jackson,Björk, and the late fashion designer Alexander McQueen, as well as toGreek mythology andsurrealism.[109]
Gaga performing "The Edge of Glory" onGood Morning America in 2011. Initially released as a promotional single, it went on to become the third single off the album due to positive feedback
"Judas" was the album's second single,[110] having been released on April 15, 2011. Critics reacted positively to "Judas", complimenting the song's breakdown, yet noted similarities with "Bad Romance" in its composition.[111][112][113] It debuted at number four on theHot Digital Songs chart with the sale of 162,000 copies[114] while peaking at number ten in the United States,[115] reaching the top ten of twenty countries and peaked at number one on the South Korean charts.[116] The music video for "Judas" was co-directed by Gaga and choreographerLaurieann Gibson, and premiered on May 5, 2011.[117] It includes a motorcycle gang representing theTwelve Apostles, and tells a modernized version of the Biblical story about Judas (portrayed byNorman Reedus) betraying Jesus, in which ends with Gaga as Mary Magdalene getting stoned to death. The video was generally praised by critics,[118][119][120] and received two nominations at the2011 MTV Video Music Awards.[121]
The release of the album was preceded by twopromotional singles – "The Edge of Glory" on May 9, and "Hair" on May 16, 2011.[122][123] "The Edge of Glory" became a success in digital stores, prompting Gaga to make it the third single fromBorn This Way on May 11, 2011.[124][125] It was praised by many critics, who deemed it as an album highlight. The song's points of positive reception include the saxophone solo provided by Clemons, the underlying message and Gaga's "throaty" and "soulful" vocals.[126][127][128] It charted in the top ten of nineteen countries and became Gaga's tenth consecutive top-ten single in the United States, debuting at number three on theBillboard Hot 100.[129] A music video for the song premiered on June 16, 2011, co-directed by the singer and her production team, Haus of Gaga.[130] It portrays Gaga dancing on a fire-escape and walking on a lonely street, with scenes featuring Clemons. This was his final appearance before he died. Critics highlighted the video for its simplicity in contrast to much of Gaga's past work.[131][132][133]
"You and I", the album's fourth single, was also met with positive critical reaction that complimented the musical composition of the song.[134][135] The song became Gaga's eleventh consecutive top ten single in the United States, peaking at number six on theBillboard Hot 100.[136] The single has received aGrammy nomination forBest Pop Solo Performance.[137] The accompanying music video was also positively received.[138][139][140] It was shot by Laurieann Gibson inSpringfield, Nebraska,[141] and was released on August 16, 2011.[142] It features Yüyi, Gaga's mermaid alter ego, Jo Calderone, Gaga's male alter ego, and Gaga playing on a piano in the middle of a corn field.[143]
"Marry the Night" served as the fifth (and at the time final) single fromBorn This Way.[144] Critical reception towards the song was positive, with reviewers calling it a strong dance-pop number.[145][42] It charted in fifteen different countries including the United States, where it peaked at number 29 on theBillboard Hot 100.[146][147] The accompanying music video received critical acclaim as well, being noted by some critics as a "pure spectacle" and as one of Gaga's "biggest epics".[148][149][150] It features scenes in a clinic, a dance studio, Gaga's own New York apartment and on a car's rooftop at a parking lot. "Stuck on Fuckin' You", anouttake from the album, was released as a free YouTube stream on Christmas Day 2011 and thereafter as a free download.[151]
In 2022, "Bloody Mary" wentviral after being used in videos onTikTok, depictingWednesday Addams' dance from theNetflix comedy horror seriesWednesday and its fan recreations.[152] This resulted in a large increase in plays onSpotify.[153] In December 2022, it was sent to French and Italian radio as a single,[154][155] while in January 2023 to USpop radio.[156] The sped-up version of "Bloody Mary" is featured in the teaser trailer for the second season ofWednesday.[157]
The first song fromBorn This Way performed by Gaga live was "You and I", at the 2010 White Tie & Tiara Ball atElton John's house,[158] onToday atRockefeller Center in New York,[159] and during the Monster Ball Tour.[160] In 2011, she embarked on promotional tours and live performances forBorn This Way in North America, Europe, Asia, and Australia. It began with a live performance of the album's lead single at the 53rd Annual Grammy Awards.[161] On April 28, Gaga performed "Judas" for the first time onEllen.[162] "Born This Way" and "You and I" was also sung onOprah on May 6.[163] After her Grammy performance, in February 2011, Gaga added "Born This Way" to the setlist of the Monster Ball Tour, where she performed it as a secondencore, in a very similar outfit and choreography as on the awards show.[164] In May, she finished the Monster Ball Tour with concerts in Mexico, where she premiered "Americano" by performing the song on the piano, and closed it with a performance of "Judas".[165]
In April 2012, Gaga embarked on the Born This Way Ball, her worldwide tour promoting the album, which had 98 dates overall. She visited parts of the world she had not been on tour before, including Southeast Asia, Latin America, and South Africa.[206] The singer described the tour as an "electro-metal pop-opera".[207] The stage was modeled after a medievalGothic castle, featuring viewing towers, intricate carvings and a large catwalk to interact with the audience.[208] During the tour, all of the songs from the album were performed.[209]
The Born This Way Ball was well received by critics who praised the stage design, the costumes, Gaga's vocal abilities, and different expressive messages.[210][211] It was also a commercial success, grossing $183.9 million overall,[212] although, because of a hip injury, Gaga had to cancel the last North American leg of the tour.[213]
Born This Way received generally positive reviews from contemporarymusic critics. AtMetacritic, which assigns anormalized rating out of 100 to reviews from mainstream critics, the album received anaverage score of 71, based on 34 reviews.[215] Dan Martin ofNME said that "it's a damn good thing" that Gaga "doesn't know when to hold back" and complimented her for pushing musical boundaries to its "ultimate degree."[18] Sal Cinquemani fromSlant Magazine opined, "There's nothing small about this album, and Gaga sings the shit out of every single track."[221] Cinquemani compared the album toThe Killers' albumSam's Town (2006), calling it "bloated, self-important, proudly American, an exercise in extraordinary excess."[221]Rolling Stone'sRob Sheffield felt that "the more excessive Gaga gets, the more honest she sounds."[47] Caryn Ganz ofSpin felt that "excess is Gaga's riskiest musical gamble, but it's also her greatest weapon, andBorn This Way relentlessly bludgeons listeners' pleasure centres".[42] Adam Markovitz ofEntertainment Weekly said it is "rewarding but wildly uneven", although "the album's sprawl still shows off the breadth of her talent."[217] Despite criticizing her for "letting her skills as a songwriter slide ever so slightly,"AllMusic editorStephen Thomas Erlewine complimented Gaga's composing "sensibility" and "considerable dexterity at delivering the basics."[53] InMSN Music,Robert Christgau viewed the album to not be on-par withThe Fame (2008) orThe Fame Monster (2009), but added that "both of those keep growing, and with its mad momentum and nutty thematics, this one could too."[220]
In a mixed review,Greg Kot of theChicago Tribune felt it was rushed and sounded like "a major artist sprinting to please everyone all the time."[216] Evan Sawdey ofPopMatters called it "her weakest album to date" and wrote that it combines "some daring songwriting with some remarkably repetitive themes and beats."[222] Writing forThe Washington Post, Chris Richards found the album "boring" and said that, "at its worst, it sounds like reheated leftovers from some '80s movie soundtrack."[223] Randall Roberts of theLos Angeles Times opined that Gaga lacks musical adventurousness and that "She's unsubtle in her message, unsubtle in her dress, and, most important, unsubtle aesthetically ... If Gaga had only spent as much time on pushing musical boundaries as she has social ones,Born This Way would have been a lot more successful."[49] Andy Gill ofThe Independent critiqued that "the broader [Gaga] spreads her net musically, the less distinctive her art becomes."[219]The Boston Globe said that the songwriting "feels thin" and called the album "the most deflated moment in pop music this year".[224]The Village Voice's Rich Juzwiak commented that Gaga's "we-shall-overcome sentiment" is expressed more effectively through the album's "egalitarian use of house beats" than through her "sloganeering", which he found "trite" and "[un]insightful."[225]
Commercial performance
Born This Way debuted at number one on the USBillboard 200 after having sold 1,108,000 copies during the first week, making it the seventeenth album to sell over a million copies inone week.Born This Way was Gaga's first number-one album and the highest first-week total since50 Cent'sThe Massacre (2005) sold 1,141,000 in its first week. Gaga was the fifth woman to sell one million copies in a week, after Whitney Houston (The Bodyguard Soundtrack, 1992),Britney Spears (Oops!...I Did It Again, 2000),Norah Jones (Feels Like Home, 2004), andTaylor Swift (Speak Now, 2010). Amazon sold an estimated 440,000 copies in its first two days at a price of 99 cents (at a loss of over $3 million) which contributed to its 662,000 digital sales, the largest inNielsen SoundScan history.[226][227] Digital downloads accounted for 60 percent ofBorn This Way's first week total.[228][229] The album had been cited as the reasonBillboard instituted a policy of only including sales priced over $3.49 during an album's first four weeks.[230] The album also became the eighth best-selling digital album in United States history after its first week of sales.[231]Born This Way also reached number one on theDance/Electronic Albums chart, displacingThe Fame (2008).[232] In its second week, the album sold 174,000 copies to remain at the top spot on theBillboard 200,[233] but with a sales decrease of 84.27%, set the record for the largest second-week percentage sales drop for a number-one debuting album since Nielsen SoundScan began tracking sales in 1991.[234] Digitally, the album had a 94% drop, selling 38,000 copies.[235] In its third week the album fell to number two being displaced byAdele's21 (2011) with 42% sales decrease after having sold 100,000 copies.[236]Born This Way became the third-best-selling album of the year in the United States, with sales of 2,101,000 copies.[237] It is also the fifth best-selling digital album of all time in the United States, with 877,000 copies sold, as of January 2012.[238] The album received quadruple platinum certification from theRecording Industry Association of America (RIAA) and has sold 2.43 million copies in total in the US as of March 2019.[239][240] Following Gaga'sSuper Bowl LI halftime show performance,Born This Way re-entered theBillboard 200 at number 25, selling 17,000 total album-equivalent units.[241] In September 2021, due to the release of the CD andcassette editions of the album's special tenth anniversary reissue, it re-entered theBillboard 200 andTop Album Sales charts at numbers 162 and 10, respectively, selling 5,000 copies—all versions ofBorn This Way were combined and nearly all of the sum was provided by CD sales.[242][243]
The album debuted at the top spot inAustralia, becoming her second number-one album there afterThe Fame Monster (2009).Born This Way was certified platinum in Australia in its first week by theAustralian Recording Industry Association (ARIA) and has since been certified triple platinum for a shipment of 210,000 copies.[244][245]Born This Way also debuted at the top spot on theNew Zealand Albums Chart, becoming her second album to chart there, afterThe Fame Monster. The album was certified platinum in its first week of sales.[246]Born This Way sold 184,000 copies in its first week in Japan, and debuted atop theOricon chart.[247] It had been certified triple platinum by theRecording Industry Association of Japan (RIAJ) for shipment of 750,000 copies.[248]Born This Way was the fourth best-selling album of the year in Japan, with sales of 658,554 copies.[249]
In the United Kingdom,Born This Way debuted at number one on theUK Albums Chart dated May 29, 2011, selling 215,639 units, which was the highest first-week sales of the year. That week, the album outsold the rest of the top 10 combined and had the best first-week tally of any album by an American female solo artist since Madonna'sConfessions on a Dance Floor debuted with sales of 217,610 copies in 2005.[250][251] As of September 2025,Born This Way had been certified quadruple platinum by theBritish Phonographic Industry (BPI), selling a total of 1.2 million copies in the UK.[252] The album debuted at number one inIreland,[253] andSweden,[254] while debuting at number two inFinland where it was the fifth-best-selling album of 2011.[255][256] In France,Born This Way debuted at number one on theFrench Albums Chart and held that spot for two weeks. As of June 2023, the album has sold 237,000 copies and has been certified double-platinum by theSyndicat National de l'Édition Phonographique (SNEP).[257][258]
According to theInternational Federation of the Phonographic Industry (IFPI),Born This Way was the third global best-selling album of 2011.[259] As of 2021,Born This Way had more than 5.8 billion global streams, 5.2 million physical copies sold, and 31 million digital tracks sold.[260]
Accolades
Born This Way was included in several year-end lists by music critics and publications.Rolling Stone, in their list of the 50 Best Albums of 2011, ranked it at sixth place, writing "none of Gaga's previous exercises in musical plussizing prepared us for this kind of anything-goes extravagance".[261]The Guardian, in their list of the best albums of 2011, listedBorn This Way at 31st.[262]Slant Magazine ranked the album as the third best of 2011 in their list of The 25 Best Albums of 2011, calling it a "magnum opus", and describing it as a "sincere ode to the bedazzled hearts of outsiders past and present".[263] Furthermore, MTV ranked it as the tenth best album of 2011, claiming it is the "first multi-national, multi-hyphenate, multi-sexual pop album of our time", and called it "her grandest mission statement to date".[264] Claiming that through the album, Gaga "thinks pop can still move policy, and she might be right",[265] and describing the record as the "biggest pop album" of 2011,[265]Spin listedBorn This Way as the 29th best album of the year, as well as the best pop album of the year.[265][266]Digital Spy includedBorn This Way in their 25 Best Albums of 2011 list, at fifth place,[267] while theDaily Record ranked it at seventeenth out of twenty, commenting on Gaga having gone "full-scale European underground electro disco".[268]
Aside from critic polls, the album received Grammy Award nominations for the 54th Annual Grammy Awards in 2012, includingAlbum of the Year,Best Pop Album and Best Pop Solo Performance ("You and I").[137] Being her third consecutive Grammy nomination for Album of the Year, Gaga is the first artist since British rock bandThe Beatles to receive three consecutive nominations in the category.[269] Additionally, the album was nominated in the category of Favorite Pop/Rock Album at theAmerican Music Awards of 2011,[270] losing to Adele's21. However,Born This Way beat out21 at the38th People's Choice Awards, taking home Favorite Album.[271] At the 2012Japan Gold Disc Awards,Born This Way won Western Album of the Year and Best 3 Western Albums.[272] In 2012,Rolling Stone calledBorn This Way the 11th greatest album of all time by a female artist.[273] The same publication later included it in their 2020 update of the500 Greatest Albums of All Time, on the 484th spot.[274] The album was ranked number 1 onNME's list of The 10 Most Pretentious Albums Ever.[275]Rolling Stone ranked the album at number 82 in its 2025 list of the "250 Greatest Albums of the 21st Century So Far".[276]
Impact
Born This Way's themes of acceptance, sexual orientation, gender identity and intersectional feminism have been of discussion for the 2010s. Nicole Froio fromHarper's Bazaar stated that "Born This Way marked a new era ofqueer music and performance." She argued that the album is "a pop record, but also a manifestation [...] of queer self-discovery," where Gaga explores her life events "through queer lens", opting for a "transcendent rather than static version of the truth". She also marked the album's "musical transgressions" —pop, opera, heavy metal, disco, house, and rock and roll— as "attractive to a queer audience," further explaining that "this kind of pop music is an artistic expression of certain aspects of queerness, a kind of expression that says, 'We can go beyond these tired boundaries we were taught are right'."[277] James Rettig fromStereogum said that Gaga "wanted [her legacy] to be one of acceptance, specifically for theLGBTQ community" and described the album as "a beacon of hope for so many".[278] R.S. fromVulture opined that "withBorn This Way, Gaga chose to recast pop as a safe space for vulnerable, misfit, queer kids to find their individuality and reinvent the world in their image."[73]
People holding signs written "Born This Way" duringpride parades around the world
In an interview withBillboard, Gaga said "I want to write my this-is-who-the-fuck-I-am anthem, but I don't want it to be hidden in poetic wizardry and metaphors," in regards to the literal, straightforward style of the album's lyricism. "I want it to be an attack, an assault on the issue, because I think, especially in today's music, everything gets kind of washy sometimes and the message gets hidden in the lyrical play."[279] Spencer Kornhaber fromThe Atlantic agreed with Gaga's claims and argued that "queerness became more visible than ever". He described "Barack Obama's first years in office" as a "renewed period of forthright political engagement," while linking the release ofBorn This Way with the creation of theMTV Video Music Award for Best Video with a Message in 2011, of which "Born This Way" was its first winner.[280][281] Christopher Rosa fromGlamour compared the title track togay anthems such asChristina Aguilera's "Beautiful" andKaty Perry's "Firework", arguing that "they weren't lyrically explicit" and that anyone could relate to them regardless of sexual orientation or gender identity, unlike "Born This Way", "a song specifically for LGBTQ people [...] that came at a time when discussions about gay teen suicide were reaching all-time highs."[282] Writing a retrospective of events after the album's release after five years, Jake Hall formDazed calledBorn This Way a "misunderstood masterpiece", complimenting its "deliberately literal lyrics" in songs such as "Heavy Metal Lover", "Hair" and "Scheiße". Noticing that it "represents the point in Gaga's career when she deliberately stopped studying her own fame and tried to use it to further her own message", he claimedBorn This Way as her "most ambitious musical project to date."[283] Marni Zipper fromAudacy stated that the album "cemented the singer as a cultural, musical and fashion icon," while also claiming that its campaign, specifically the music video for "Judas", "[distorted] how Popstars ultimately used fashion to express 'eras' in music."[284]Born This Way has also been noted for bringingelectronic dance music into the mainstream.[285][286]
In May 2021, theCity of West Hollywood declared May 23 as theBorn This Way Day in recognition of the album's cultural impact.[287] A street painting of the album's title andDaniel Quasar's re-designed version of thegay flag (which includes trans and queer people of color) has been made onRobertson Boulevard, while thekey of the city was awarded to Gaga. MayorLindsey P. Horvath said Gaga "has become a cultural icon for our generation [...] through her music and activism," and also thanked her for "encouraging us to love ourselves and be proud." Gaga attended the ceremony wearing aBorn This Way t-shirt from her own collection and thanked the LGBT community for "[being] the motherfucking key to my heart for a long time [...] I'll honor this and I'll cherish this, and I promise that I'll always be here for this day to celebrate with you."[288][289] In September 2021, during a marketing campaign, Spotify sponsored nine highways across the United States and named them after iconic songs with billboards, in which they included "Highway Unicorn (Road To Love)" in New York City.[290] On December 13, 2022, afterJoe Biden, the president of the United States, signed theRespect for Marriage Act into law at theWhite House, "Born This Way" started playing immediately as planned.[291]
Religious controversy
Several religious groups have condemned the album for its incorporation of several religious icons of Christianity and its stance on sexuality. InLebanon,Born This Way was temporarily banned by the General Secretary Department, who deemed the album to be in bad taste and mocking of Christianity.[292] Abdo Abu Kassm, director of the Catholic Information Center of Lebanon, highly criticized the themes of the album, expressing that "if they are going to offend us we are going to cancel the album."[293] He continued, "We will not accept that anyone insult theVirgin Mary or Jesus or Christianity [...]. Call us traditional, call us backward, call us whatever you want. We will not accept it."[293] This ban lasted up until June 9.[292]
The music video of "Judas" was criticized byWilliam Anthony Donohue, the president of theCatholic League, notably for Gaga's portrayal of Mary Magdalene. In an interview with HollywoodLife.com, Donohue expressed discontent towards Gaga's focus on Judas and Mary Magdalene, calling her "increasingly irrelevant" compared to people with "real talent", and attacked her for seemingly purposefully debuting the song and video close toHoly Week and Easter.[294] Shortly after its release, "Judas" was banned in Lebanon.[295] InMalaysia, where homosexuality is considered a criminal offense, the government criticized the album for its stance on sexuality and feminism.[296] Shortly after the release of the title track, radio stations across the country edited out several lyrics of the song as ordered by the Malaysian government.[297] Rosnah Ismail, the vice-chancellor ofUniversiti Malaysia Sabah, condemned the song, opining, "Islam forbids this. We have to abide by the country's laws."[298]
On May 28, 2021, five days after the album's tenth anniversary, Gaga announcedBorn This Way The Tenth Anniversary (also referred to asBorn This Way Reimagined). She originally announced that the reissue would be released on June 18, however, it was delayed by a week for unknown reasons.[305] The album was officially released on June 25, 2021, through streaming and digital download, while on CD andcassette on September 3, 2021. Its LP version became available on December 10, 2021.[306] TheTenth Anniversary version includes the album's original 14 tracks and an additional disc with six covers by artists representative of the LGBT community.[307] A rendition of "Judas" by American rapperBig Freedia was released as the first single on May 28, 2021. Exclusive merchandise celebrating the album's tenth anniversary was also announced.[308] Three more singles were released prior the album's debut, "Born This Way" (The Country Road Version) byOrville Peck on June 4,[309] "Marry the Night" byKylie Minogue on June 11,[305] and "The Edge of Glory" byYears & Years on June 22.[310] On June 8, Gaga's beauty brand,Haus Labs, launched the Bad Kid Vault, a limited-edition makeup box set including 16 products.[311]
Writing forPitchfork, Owen Myers praised the album with a rating of 7.9 out of 10. He called it "an enormous, bravura flex of electronic pop", while stating that "on her best front-to-back album, Gaga belts each crushing hook with every fiber of her chest, with personal pain turned into placard-ready manifestos. She sings like she's making a blood pact."[312] Mike Wass ofVariety thoughtThe Tenth Anniversary's bonus disc "sounds a little scattershot", and opined that it was a missed opportunity to include new versions of album tracks "Bad Kids" and "Government Hooker". He added that "where the reissue really succeeds is in reminding us that great pop music challenges the status quo and shines a light on broader issues."[313]
The special edition bonus tracks are inserted into the existing track sequence, advancing all subsequent entries by one position without omitting any original songs.
The international edition includes the bonus track "Born This Way" (Jost & Naaf Remix) as track 15 on the standard edition or track 6 on the special edition disc 2.[315][316]
The Japanese edition includes the bonus track "Born This Way" (LLG vs. GLG Radio Mix) as track 16 on the standard edition or track 7 on the special edition disc 2.[317][318]
The Indian edition includes two bonus remix tracks of "Born This Way", Bollywood Remix and UK Desi Remix as track 15 and 16.[319]
The Tenth Anniversary edition disc one CD and digital version contains the 14-track version of the album, whereas LP versions contain the 17 track version.
* Sales figures based on certification alone. ^ Shipments figures based on certification alone. ‡ Sales+streaming figures based on certification alone.
‡ Sales+streaming figures based on certification alone.
Notes
^Special editions show a close up of Gaga's head.[1] The tenth anniversary cover excludes the title and has a slightly darker tint to the image.[2]
^Occasionally, Gaga's debut albumThe Fame (2008) and its reissueThe Fame Monster (2009) are counted separately, which would makeBorn This Way her third studio album.[3]
^"レディー・ガガ、日本デビュー2年で初首位" [Lady Gaga tops the charts for the first time in two years since debuting in Japan] (in Japanese).Oricon. May 31, 2011. Archived fromthe original on June 5, 2011. RetrievedJuly 2, 2021.
^The first list is the list of the best-selling domestic albums of 2011 in Finland and the second is that of the best-selling foreign albums of 2011 in Finland:
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