 | |
| Country | United Kingdom |
|---|---|
| Broadcast area | United Kingdom Ireland Malta |
| Network | Cartoon Network |
| Headquarters | London, United Kingdom |
| Programming | |
| Language | English |
| Picture format | 1080iHDTV (downscaled to576i for theSDTV feed) |
| Timeshift service | Boomerang +1 |
| Ownership | |
| Owner | Warner Bros. Discovery EMEA |
| Sister channels | Cartoon Network Cartoonito CNN International |
| History | |
| Launched | 27 May 2000; 25 years ago (2000-05-27) |
| Links | |
| Website | www |
| Availability | |
| Terrestrial | |
| See separate section | |
Boomerang is a Britishpay television channel which primarily broadcasts classic and modernanimated series fromHanna-Barbera andWarner Bros. Animation. The channel launched on 27 May 2000, as an offshoot ofCartoon Network and localised variant of theoriginal Boomerang network in the United States. It is run byWarner Bros. Discovery underits EMEA division.
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Boomerang UK began as a block onCartoon Network in 1993.[citation needed] It launched as a separate channel on 27 May 2000,[1] broadcasting from 6:00AM until 12:00AM on Sky Digital and other cable systems. At the time of its creation, Cartoon Network had a unique schedule. This led to the creation of the channel by Turner Broadcasting to allow them to broadcast classic cartoons from the Hanna-Barbera, MGM and Warner Bros. archive programme library. This subsequently allowed its sister network (Cartoon Network) to free many of its classic programming from its the schedule.[2]
In May 2001, Boomerang became the second highest-rated children's channel in the UK, beaten only by parent service Cartoon Network. In July of that year, the channel was added to cable operatorTelewest, thus increasing its viewership. James Greville, head of Cartoon Network UK at the time, stated, "The channel launched barely a year ago and yet it's already beaten established kids' channels in terms of ratings and share".[3] By November, the channel was available onNTL.[4]
Boomerang increased its library of old cartoons in early 2003 by acquiring rights to other animated shows such asDanger Mouse,The Pink Panther Show andGarfield and Friends.[5]
A one-hour timeshift channel, Boomerang +1, launched on 6 March 2006.[citation needed]
Boomerang rebranded with the new international graphics package developed by UK based graphic design agency Art&Graft on 16 February 2015.[6][7] The channel switched to 16:9 widescreen on 1 June 2015. Subsequently, a high-definition feed was launched on 24 June 2015.[8]
On 3 September 2018, the channel was rebranded once again.[9]
On 18 November 2020, following the United Kingdom's withdrawal from the European Union, Boomerang and Cartoon Network were split into two regions after the broadcasting licence reserved for the Republic of Ireland and Malta was moved to the Czech Republic, in accordance with the EU Audiovisual Media Services Directive (AVMSD) and single market law following theUK's withdrawal from the European Union. Like the UK, the Czech Republic has minimal broadcasting regulations and was chosen for EU licensing purposes as WarnerMedia'sHBO had substantial operations located in the country. Editorially, the channel is still managed from WarnerMedia's EMEA headquarters in London.[10]
Between 23 July 2007 to 1 August 2009, the channel started airing live-action programming, starting withFraggle Rock (which also began airing onCartoonito the same day).[12]
Other live action series includedLife with Derek,[13] popular sitcomThe Latest Buzz and the spy showMy Spy Family.
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Division ofWarner Bros. Discovery | |
| Channels & blocks (U.S.) | |
| International channels | |
| Cartoonito | |
| Boomerang | |
| Studios & Streaming | |
| Albums | |
| Defunct | |
| See also |
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