 | |
| Country | Spain |
|---|---|
| Broadcast area | Nationwide |
| Network | Telecinco |
| Programming | |
| Languages | Spanish English or Japanese |
| Picture format | 1080iHDTV |
| Ownership | |
| Owner | Mediaset España (50%) Warner Bros. Discovery EMEA (50%) |
| Sister channels | List
|
| History | |
| Launched | 28 November 2008; 16 years ago (2008-11-28)(as a programming block) 1 September 2010; 15 years ago (2010-09-01)(as a channel) |
| Links | |
| Website | www.boing.es |
| Availability | |
| Terrestrial | |
| Digital terrestrial television | Channels may vary |
Boing is a Spanishfree-to-airtelevision channel launched in 2010 and owned as a joint venture ofMediaset España andWarner Bros. Discovery through itsInternational unit. WhenCartoonito andCartoon Network were shut down on 30 June 2013,[1] Boing became their primary channel, alongside new Boomerang programmes. Series on the channel are also available in English via a secondary audio feed.
Additional Boing feeds are available inItaly[2] andSub-Saharan Africa, with Cartoon Network, Cartoonito and Boomerang also available in those territories.
On 28 November 2008, Telecinco and Turner,[3] reached an agreement to introduce a children's programming block on the Telecinco channel, with some 42 hours of weekly programming. Three days later, the Boing drawing container began inTelecinco andTelecinco 2.
Months later, on 11 May 2009, Boing went from Telecinco 2 toFactoría de Ficción, of the same group, with the same content and similar schedules, since Telecinco 2 becameLa Siete and changed part of its programming.
On 2 August 2010, Telecinco announced the launch of Boing as its fourth free-to-air television channel,[4] moving from a series container to an open-themed channel. It would be dedicated 24 hours a day to the youngest in the house, with Turner star products. In its first weeks of broadcasting, Boing offered a six-hour programming loop that hosted the animated seriesGeronimo Stilton,Beyblade: Metal Fusion,Dinosaur King,Powerpuff Girls Z,Ben 10: Alien Force,Bakugan Battle Brawlers andInazuma Eleven.[5] In the followings weeks, it incorporated progressively fictional content aimed at children and adolescent viewers.
On 9 August 2010, it began its test broadcasts showing a letter of adjustment and on 23 August a promotional loop of series that would be broadcast in its premiere on 1 September of the same year.[6]
On 1 September 2010, its official broadcasts began with a programme that included a welcome selection of the Turner factory's star products.[7] Telecinco's new children's channel premiered with a 0.58% quota. With the arrival of the new channel,Boing, the series container of Telecinco and Factoría de Ficción was renamedSuperBoing. On 1 January 2011, it ceased broadcasting on both channels, after the merger withCuatro. Its contents were shown exclusively on the Boing channel.
On 28 November 2010, the channel premieredLa gran película de Ed, Edd y Eddy, an animated film from the seriesEd, Edd n Eddy. Although its official release had been one year and 22 days earlier (6 November 2009) on the private and pay-TV networkCartoon Network, it was the first film broadcast on Boing and the first feature of a previous series broadcast on the network.
On 31 May 2011, the cable operatorONO incorporated the Boing channel in its basic package (which already had 17 children's channels) on dial 64, so all subscribers to the operator have access to that channel.[8][9]
On 20 June 2011, Boing's creative and advertising group,Time Warner and Publiespaña, changed the channel's corporate image with new advertising blocks, adding animated curtains in the presentation of the series and more information. The logo was also modified to a darker tone and with a spherical shape.[10]
On 28 June 2011,Mediaset Spain announced that, from the fourth quarter of the year, Publiespaña would launch a commercial policy in the channel withDesayuna y merienda con Boing containers. Both are presented by the EVA robot.[11]
On 16 August 2011, pay-TV operatorMovistar TV added the Boing channel on its 63 dial. It later changed to 69 dial. In 2015 it became Movistar+, so it is now on 97 dial.
On 7 September 2011, Boing's official website renewed the content of the website, transforming it to its new corporate image and creating new sections. These sections include a games section, a series section, a video and photo portal and a blog where users are informed daily of the new releases that come to the channel.[12]
On 16 September 2011, Grupo Zeta launched the first issue of Boing Magazine to the kiosks. After an agreement between Grupo Zeta and the communication groups Turner Broadcasting System and Mediaset España, the publication was born with the same drive as the young children's channel.[13]
On Saturday, 4 February 2012, Mediaset Spain's children's channel reached its daily audience record with a 1.8% screen share, and was even one tenth (1.9%) away fromNeox,Atresmedia's thematic channel.[14] One month after making history, on 3 March of the same year, it obtained a 2% screen share, two tenths away from its main competitor Disney Channel (2.2%).[15] Finally, weeks after reaching the daily maximum with a quota of 2.0%, on Saturday 14 April it repeated its success by giving the channel an audience share of 2.5% of the screen in total day and reaching the historic maximum since its premiere.[16] Almost two months later, on 2 June, the children's channel of Mediaset Spain broke a new record on Saturday, giving the group a quota of 2.6% daily screen share.[17]
In July 2012, Boing achieved the monthly maximum in DTT with a share of 2.1%, surpassing its great competitorDisney Channel by 3 tenths.[18] The channel gets the best result of its history thanks to films such asIce Age. In terms of audience, it is the second most watched channel among children from 4 to 12 years with a commercial target of 14.1%.
Since November 2015, one month after being awarded a new HD channel by the government, Mediaset broadcast Boing in HD temporarily until 7 January 2016[19] Being replaced by Energy HD, and this was replaced on 21 April byBe Mad TV, the new channel of Mediaset Spain.[20][21][22]
On 29 March 2016, the channel renewed its corporate image, adapting to the worldwide image of the channel that premiered itsItalian version on 7 March of the same year.
On 14 February 2024, it returned to HD broadcasting, this time definitively, as required by Royal Decree 16/2023 of 17 January, which forces all DTT channels to broadcast in high definition.[23]
Division ofWarner Bros. Discovery | |
| Channels & blocks (U.S.) | |
| International |
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| Cartoonito | |
| Studios & Streaming | |
| Albums | |
| Defunct | |
| See also |
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