Boasting orbragging is speaking with excessivepride and self-satisfaction about one's achievements, possessions, or abilities.

Boasting occurs when someone feels a sense of satisfaction or when someone feels that whatever occurred proves their superiority and is recounting accomplishments so that others will feel admiration orenvy.^[1]

Individuals construct an image of themselves, a personal identity, and present themselves in a manner that is consistent with that image.^[2]Theodore Millon theorized that inself-presentation, individuals seek to balance boasting against discrediting themselves with excessive self-promotion or being caught blatantly misrepresenting themselves. Studies show that people often have a limited ability to perceive how their efforts at self-presentation are actually impacting their acceptance and likeability by others.^[3]

Although a brag can be as straightforward as a simple claim to riches or greatness, it often assumes a variety of more subtle forms^[4] in order to shield the speaker from any opprobrium they might otherwise receive for transgressing the social norms of humility. The most popular of these forms is the humblebrag, a term coined by comedianHarris Wittels, whereby the brag is masked in a complaint.^[5] For example, "Dating websites are so much work. Every time I log in, I have like a hundred new messages."

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The Ancient Greek bookThe Characters ofTheophrastus devotes a chapter to "The Boastful Man".^[6]

Bēot isOld English for a ritualized boast, vow, threat or promise, which was usually made by an Anglo-Saxon warrior on the eve of or during battle. Bēots can be found in the epic poemBeowulf, including by the hero himself, such as when he vows to fight Grendel without using any weapons or armor.^[7]

Agab (Old Occitan [ˈɡap] for "boast") is atroubadour boasting song.

Boasting and bragging are necessary components of maintaining "face" in some Arab societies.^[8]

According to Howard G. Schneiderman, a Sociology Professor at Lafayette College, "vanity and pride, as well as bragging and boosterism, have been the norm in America" since the inception of the country. He puts forth that the discourse around westward expansion was marked by boastfulness. Thus establishing the need to explain boastfulness (due to it being relevant to American history), he writes, "In America, success often counts more than achievement. When these lesser things count more than the greater, bragging and self-advertisement come to the fore because they pay, as they have throughout our history."^[9]

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• Miles Gloriosus, a stock character from ancient Roman comedy^[10]
• Rodomonte, a major character in the Italian romanticepic poemsOrlando innamorato byMatteo Maria Boiardo andOrlando furioso byLudovico Ariosto, which gave rise to the wordrodomontade, meaning "boastful, bragging talk"^[11]
• Scaramouche, a stock clown character in Italiancommedia dell'arte^[12]
• Falstaff, in three ofWilliam Shakespeare's plays^[13]
• Baron Munchausen, a baron made famous by the novel ofRudolf Raspe who enjoys telling fantastical and absurd stories about his adventures abroad. He was based on a real-life German baron who was known for his exaggerated tales.^[14]
• The Twelve Idle Servants, a fairy tale byThe Brothers Grimm about twelve servants who boast about their incredible laziness.^[15]
• Daffy Duck: American cartoon character who often brags about himself. In all of the cartoons he appeared in since the 1950s, he is usually victim of his own overestimations.^[16]
• Lambik: A Belgian comics character who often sees himself as smart, strong, attractive and a born leader, but is actually neither of those things.
• Odd Della Robbia, one of the main characters of the French animated seriesCode Lyoko.

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