Movatterモバイル変換


[0]ホーム

URL:


Jump to content
WikipediaThe Free Encyclopedia
Search

BlueKai

From Wikipedia, the free encyclopedia
This article needs to beupdated. Please help update this article to reflect recent events or newly available information.(February 2024)
Oracle BlueKai Data Management Platform
FormerlyBlueKai
IndustryData Management Platform
Founded2008; 17 years ago (2008) inCupertino, California
Founder
  • Omar Tawakol
  • Alexander Hooshmand
  • Grant Ries
HeadquartersAustin, Texas, United States
OwnerOracle Corporation

Oracle BlueKai Data Management Platform, formerly known asBlueKai, is acloud-baseddata management platform which is a part of Oracle Marketing that enables the personalization ofonline, offline, andmobile marketingcampaigns.[1]

Biography

[edit]

BlueKai was created in 2008 by Omar Tawakol, Alexander Hooshmand, and Grant Ries, as a marketing techstart-up based inCupertino, California. It was acquired byOracle on February 24, 2014, for approximately $400 million,[2] and was renamed Oracle BlueKai Data Management Platform (DMP).[3][4]

The company offers third partydata collecting services. BlueKai collectsPC andsmartphone users' data to enhance ad marketing for theirclients, and as of 2015[update] had about 700 million actionable profiles.[5] BlueKai works to increase relevancy in the ads that appear for partnered companies' users. As a third party data collection company, they gather information onusers surfing the web, though BlueKai claims not to collect sensitivefinancial details,adult material, orhealth issues.[6][7]

Other clients andsites using BlueKai's services have includedLive.com,Huffingtonpost.com,Walmart.com,Vimeo.com,Microsoft.com, andeBay.com.[8]

After the 2014 Oracle acquisition, BlueKai’s data management platform became part of Oracle Marketing,[3] which is part of theOracle Advertising and Customer Experience (CX) application suite. Companies use Oracle Marketing to run marketing campaigns and manage related data from the web, social media, mobile, and email.[9] In October 2014, it was integrated with Oracle’s cross-channel marketing product suite.[4] This allowed marketers to anonymize customer behavioral data, integrate it with DMP’s third-party data, and create specific audience models for retargeting.[4]

Additional acquisitions that have been integrated into Oracle Marketing include Eloqua, Responsys, DataFox, Maxymiser, Compendium, and Infinity fromWebtrends.[10][11][12][13][9]

In June 2020,TechCrunch reported that security researcher Anurag Sen had found an unsecured BlueKai database accessible on the open Internet. The database held billions of records containing names, home addresses, email addresses, and web browsing activity like purchases and newsletter unsubscribes. TechCrunch reported that underCalifornia state law, companies are required to publicly disclose data security incidents, but that Oracle had not done so at the date of the story.[14]

In 2024, Oracle announced that it will shut down its advertising business including Bluekai. The business was supported through the end of September, 2024.

See also

[edit]

References

[edit]
  1. ^Hiter, Shelby (2022-02-25)."Oracle BlueKai Data Management Platform: Product Review".Datamation. Retrieved2024-10-12.
  2. ^Bort, Julie."CONFIRMED: Oracle Buys Marketing Tech Startup BlueKai".BusinessInsider.com. Business Insider News. Retrieved22 February 2015.
  3. ^abSluis, Sarah (2016-09-27)."BlueKai Founder Omar Tawakol Parts Ways With Oracle, Datalogix's Eric Roza Steps Up".AdExchanger. Retrieved2022-06-03.
  4. ^abcCameron, Nadia (2014-10-02)."Oracle integrates BlueKai with Marketing Cloud".www.cmo.com.au. Retrieved2022-06-15.
  5. ^Owens, Jeremy C. (24 February 2014)."Oracle adds Cupertino big-data startup BlueKai to cloud marketing purchases".San Jose Mercury News. Retrieved22 February 2015.
  6. ^Bailey, Brandon (13 December 2013)."Omar Tawakol, CEO of BlueKai, on using Big Data to target ads".San Jose Mercury News. Retrieved22 February 2015.
  7. ^Constantine, Lucian (15 January 2015)."Cleared your browser cookies? It won't stop ad company using Verizon tracking header".networld.com. NetWorld. Retrieved22 February 2015.
  8. ^"BlueKai Partner Program".Bluekai.com. Retrieved22 February 2015.
  9. ^abShields, Anne (2014-12-30)."Why Oracle's Marketing Cloud is integral to its growth".Market Realist. Retrieved2022-06-15.
  10. ^Spencer, Malia (2017-04-27)."Webtrends CEO out after sale, CFO steps up".www.bizjournals.com. Retrieved2022-06-03.
  11. ^Novet, Jordan (2014-02-24)."Oracle buys BlueKai to build out new cloud tools for marketers".VentureBeat. Retrieved2022-06-03.
  12. ^Schiff, Allison (2015-08-20)."Oracle's Maxymiser Acquisition Is All About The Competition".AdExchanger. Retrieved2022-06-03.
  13. ^Lunden, Ingrid (2018-10-22)."Oracle acquires DataFox, a developer of 'predictive intelligence as a service' across millions of company records".TechCrunch. Retrieved2022-06-03.
  14. ^Whittaker, Zack (19 June 2020)."Oracle's BlueKai tracks you across the web. That data spilled online".techcrunch.com. TechCrunch. Retrieved21 June 2020.
Retrieved from "https://en.wikipedia.org/w/index.php?title=BlueKai&oldid=1251175185"
Categories:
Hidden categories:

[8]ページ先頭

©2009-2025 Movatter.jp