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| Country | United States |
|---|---|
| Programming | |
| Language | English |
| Picture format | 1080i[a] |
| Ownership | |
| Owner | Michael Bloomberg (88%) andBank of America (12%; throughMerrill Lynch) |
| Parent | Bloomberg L.P. |
| Sister channels | Seechannels |
| History | |
| Launched | June 1994; 31 years ago (1994-06) |
| Former names |
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| Links | |
| Webcast | www |
| Website | www |
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|---|---|---|
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Bloomberg Television (on-air asBloomberg) is an24-hour (all around the clock) 7-days 1-weekAmerican international free-to-air cable terrestrial television financial and capital market television news network focusing on business and capital market programming, owned by diversified information and media private companyBloomberg L.P.[2][3] It is distributed globally, reaching over 310 million[4][5] homes worldwide. It is headquartered inNew York City, with European headquarters inLondon andAsian headquarters inMarina Bay Financial Centre,Singapore,Petronas Towers,Kuala Lumpur City Centre,Kuala Lumpur andPacific Place Jakarta,Sudirman Central Business District,Jakarta.
Bloomberg Television first launched in the United States in mid-1994 under the nameBloomberg Direct and was first carried on the then new satellite television serviceDirecTV.[6] Within a year it was renamedBloomberg Information TV, before it was shortened to its current name in 1997. The network has taken over the channel space of the-defunctFinancial News Network, as well as hiring most of the former FNN workforce. Shortly after Bloomberg's launch, the now-defunctAmerican Independent Network carried a simulcast of the channel at various times each weekday from 1995 to 1997, which was picked up by some broadcast stations in early morning periods to provide ade facto morning business show. Starting on July 1, 1995, the network's morning pre-opening bell programming (from 5:30 AM to 7 AM) was also aired on theUSA Network,simulcast in apaid programming arrangement with the channel until 2004, when that network dropped the simulcast months before theNBCUniversal merger was consummated, due to concerns that USA would then air the coverage of a competitor to future sister networkCNBC.[7] The simulcast then moved toE! (which also became NBCUniversal-owned and sister network of CNBC in January 2011 due to that company's purchase byComcast), where it remained until the simulcast ended in January 2009, when it was felt it had expandeddigital cable footprint enough to discontinue the simulcast. During its time on E!, the 5–8 a.m. block was the most-watched period for the network, according toNielsen Media Research.
Bloomberg Television's U.S. network debuted a new graphics package in January 2009. This current scheme was first used on the network's now-defunct pre-market program,Starting Bell, before the new graphics expanded to all of the network's programs on February 17, 2009. Also on that date, Bloomberg U.S. revamped its weekday programming lineup (see "Programs on Bloomberg" below).
In October 2009, Bloomberg Television debuted another new graphics package.[clarification needed] In 2011, Bloomberg Television announced a strategic relationship with Gas Station TV (GSTV) to deliver personal finance and business news through the LCD screens beginning to proliferate fueling stations (currently,Cheddar is GSTV's business news provider).
Bloomberg launched ahigh definition simulcast feed on May 9, 2011, withTime Warner Cable as the first provider to carry it.[8] In mid-April 2013,DirecTV started carrying Bloomberg HD.
As of July 2014, Bloomberg Television's standard-definition feed now shows a down-scaled version of its native HD feed, with the 16:9 letterbox picture on its 4:3 SD feed. In May 2020, the network launched a 2160p4K feed, using the larger screen space to communicate more news and information; it is currently exclusive toSamsung TV Plus, an ad-supported streaming service.[1]
In February 2009, Bloomberg Television announced that it would cease operating some of the international variations of the channel, placing a greater focus on a more international Bloomberg channel.[9]
On March 9, 2009, the localized channels available in Germany, France, Italy and Spain ceased operations. Today, throughout Europe, the original pan-European version of Bloomberg Europe (International) is available on cable and digital television providers.
Since March 9, 2009, Bloomberg Television utilizes its existing international production teams inMarina Bay Financial Centre (Bloomberg Asia),Petronas Towers,Kuala Lumpur City Centre (Bloomberg Asia),Pacific Place Jakarta (Bloomberg Asia), Europe (Bloomberg Europe) and America (Bloomberg) adding a more global feel to the channel. Bloomberg International provides programming fromMarina Bay Financial Centre,Petronas Towers,Kuala Lumpur City Centre andPacific Place Jakarta in the early morning produced by Bloomberg Asia (International), from London in the late morning produced by Bloomberg Europe (International) and from its main headquarters in New York City in the afternoon. Each Bloomberg receives localized advertising and a relevant business news ticker on screen.
Bloomberg Japan ceased broadcasting on April 30, 2009. The channel was replaced byBloomberg Asia (International).[10] Bloomberg Japan's Japanese language print newsroom and website continue to operate as normal. In June 2009, the Japanese service began running small on-air segments in cooperation with BS-Fuji Television. In October 2009, segments produced with theTokyo Broadcasting System were added.[11] Bloomberg Brazil and Bloomberg Latin America were integrated into the global Bloomberg channel during 2009.
Bloomberg is an associate member of the Caribbean Cable & Telecommunications Association[12] and the Caribbean Cable Cooperative.[13]
In November 2011, Bloomberg announced the formation ofBloomberg TV Mongolia in partnership withTrade and Development Bank of Mongolia (TDB), the oldest and one of the largest commercial banks in Mongolia.[14] The channel offers a mix of locally produced,Mongolian language content as well as English language news from Bloomberg Television.
In February 2015, Bloomberg partnered with Canadian media companyChannel Zero to formBloomberg TV Canada, which featured U.S. Bloomberg Television programming and Canadian-produced studio programs produced from Bloomberg'sBrookfield Place studio and other Canadian bureaus. The channel replaced the U.S. service on Canadian television providers.[15][16] The channel shut down in October 2017, after which Bloomberg entered into a partnership withBell Media'sBusiness News Network (BNN), to co-brand the channel as BNN Bloomberg, and grant the company rights to distribute its television and radio content in Canada.[17] The co-branded service will augment BNN's existing business day programming with additional Bloomberg programs to handle coverage of international markets, and access to its bureaus.[18][19][20]
Most of the channels listed are not directly operated by Bloomberg, but are operated by local companies which franchise the Bloomberg brand and may take some of its English-language programming.
Bloomberg's U.S. broadcasts are headed by Justin Smith, the CEO of Bloomberg Media Group. Smith replacedAndy Lack,[24] who eventually returned toNBC News. The network also provided funding and studio facilities for the nightlyPBS/WNET programCharlie Rose.
Live weekday shows
The weekday schedule begins Sunday 6:00pm (New York), 11:00pm (London), 6:00am (Kuala Lumpur/Singapore) and 5:00am (Jakarta). The weekend schedule begins on Friday/Saturday at the same times.
| New York (Sun-Thu) | London | Kuala Lumpur/Singapore | Jakarta | Program | Anchor | First aired |
|---|---|---|---|---|---|---|
6:00pm-6:59pm | 11:00am-11:59am | 6:00am-6:59am | 5:00am-5:59am | Bloomberg Daybreak: Australia | Haidi Lun (Sydney), Shery Ahn (Tokyo) | 5 February 2017; 8 years ago (5 February 2017)[25] |
| New York | London | Kuala Lumpur/Singapore | Jakarta | Program | Anchor | First aired and Off aired |
|---|---|---|---|---|---|---|
7:00pm-8:59pm | midnight-1:59am | 7:00am-8:59am | 6:00am-7:59am | Bloomberg The Asia Trade | Shery Ahn (Tokyo) and Haidi Stroud-Watts (Sydney) | 23 June 2016; 9 years ago (23 June 2016) |
9:00pm-9:59pm | 2:00am-2:59am | 9:00am-9:59am | 8:00am-8:59am | Bloomberg The China Show | David Ingles and Yvonne Man (Hong Kong) | 24 February 2019; 6 years ago (24 February 2019) |
10:00pm-11:59pm | 3:00am-4:59am | 10:00am-11:59am | 9:00am-10:59am | Insight With Haslinda Amin | Haslinda Amin (Singapore) | 10 October 2016; 9 years ago (10 October 2016)[26] |
| New York | London | Kuala Lumpur/Singapore | Jakarta | Program | Anchor | First aired |
|---|---|---|---|---|---|---|
midnight-12:59am | 5:00am-5:59am | noon-12:59pm | 11:00am-11:59am | Horizons Middle East and Africa | Joumanna and Bercetche (Dubai) | 18 March 2018; 7 years ago (18 March 2018) |
| New York | London | Kuala Lumpur/Singapore | Jakarta | Program | Anchor | First aired |
|---|---|---|---|---|---|---|
1:00am-1:59am | 6:00am-6:59am | 1:00pm-1:59pm | noon-12:59pm | Bloomberg Daybreak: Europe | Tom Mackenzie (London) | 24 August 2023; 2 years ago (24 August 2023)[26] |
2:00am-3:59am | 7:00am-8:59am | 2:00pm-3:59pm | 1:00pm-2:59pm | Bloomberg The Opening Trade | Guy Johnson, Anna Edwards and Kiri Gupita (London) | 25 November 2024; 11 months ago (25 November 2024) (operational) 25 November 2024; 11 months ago (25 November 2024) (official) |
| New York | London | Kuala Lumpur/Singapore | Jakarta | Program | Anchor | First aired |
|---|---|---|---|---|---|---|
4:00am-4:59am | 9:00am-9:59am | 4:00pm-4:59pm | 3:00pm-3:59pm | Bloomberg Markets: European Close | Alix Steel (New York) and Guy Johnson (London) | 9 November 2015; 10 years ago (9 November 2015)[27] |
| New York | London | Kuala Lumpur/Singapore | Jakarta | Program | Anchor | First aired |
|---|---|---|---|---|---|---|
5:00am-5:59am | 10:00am-10:59am | 5:00pm-5:59pm | 4:00pm-4:59pm | Bloomberg Brief | Dani Burger (New York) | 24 September 2013; 12 years ago (24 September 2013)[28] |
6:00am-8:59am | 11:00am-1:59pm | 6:00pm-8:59pm | 5:00pm-7:59pm | Bloomberg Surveillance | Jonathan Ferro, Lisa Abramowicz and Annmarie Hordern | 26 May 2020; 5 years ago (26 May 2020)[29] |
9:00am-10:59am | 2:00pm-3:59pm | 9:00pm-10:59pm | 8:00pm-9:59pm | Bloomberg: Open Interest | Matt Miller, Katie Greifeld and Sonalie Basak | 8 July 2024; 16 months ago (8 July 2024) |
11:00am-12:59pm | 4:00pm-5:59pm | 11:00pm-12:59am | 10:00pm-11:59pm | Bloomberg Markets | Matt Miller andAmanda Lang (Toronto withBNN Bloomberg) | 11 May 2015; 10 years ago (11 May 2015) |
1:00pm-1:59pm | 6:00pm-6:59pm | 1:00am-1:59am | midnight-12:59am | Bloomberg: Balance of Power | Joe Mathieu and Kailey Leinz | 11 September 2017; 8 years ago (11 September 2017) |
2:00pm-2:59pm | 7:00pm-7:59pm | 2:00am-2:59am | 1:00am-1:59am | Bloomberg Businessweek Daily | Carol Massar and Tim Stenovec | 11 October 2018; 7 years ago (11 October 2018) |
3:00pm-4:59pm | 8:00pm-9:59pm | 3:00am-4:59am | 1:00am-2:59am | Bloomberg:The Close | Romaine Bostick, Alix Steel and Scarlet Fu | 11 October 2018; 7 years ago (11 October 2018) |
5:00pm-5:59pm | 10:00pm-10:59pm | 5:00am-5:59am | 4:00am-4:59am | Bloomberg: Balance of Power | Joe Mathieu and Kailey Leinz | 11 September 2017; 8 years ago (11 September 2017) |
Weekly shows
In the United Kingdom, Bloomberg Television was severely reprimanded for breach ofOfcom rules during the2005 UK national (General) election. Bloomberg was found to have shown pro-Labour Party bias.[30] This occurred because of a breach of British law. In the run up to a general election, television channels must provide equal time to all major political parties. Bloomberg covered the release by the Labour Party of their so-called "Business Manifesto", but did not provide counterbalancing air time to theConservatives orLiberal Democrats.
Bloomberg was well known for using a datascreen format that occupied most of the television screen and the camera shots. Until 1998, Bloomberg did not have a moving ticker. Instead, it had boxes that were dedicated to world news, as well as weather conditions in selected cities, in addition to market data which was confined to the bottom of the screen. This changed gradually to focus more on business news. The data screen was reformatted several times to include a moving stock ticker and accommodate new graphics.[citation needed]
The datascreen format was phased out in late 2007, where the programs were seen almost in full-screen with the ticker and headlines bar confined to the lower part of the screen. However, Bloomberg HD (available in the US only) features more data boxes on the right side of the screen compared to its SD counterpart. This effectively makes on-screen presentation on Bloomberg HD resemble the pre-2007 datascreen.[citation needed]
On Monday September 22, 2014, Bloomberg Television dropped the long-standing live stock ticker as part of the new on screen information format. No reason for this was given.[citation needed]
The widespread growth of mobile devices andsocial media have influenced sites such as Bloomberg to expand its news platforms into other areas. Bloomberg Television offers some off-air news updates via social media includingFacebook,[31] andTwitter.[32][33] Rebroadcasts of news and other special programs are additionally aired on the station's officialYouTube channel "Bloomberg Television".[34] On mobile devices, Bloomberg Television released an app available for theiPad.[35] It is also available for free viewing onPluto TV streaming service.[36]
As of February 2019, the audio simulcast of Bloomberg TV is distributed onEntercom'sRadio.com website and app.[37]
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