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Blender (magazine)

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Former American music magazine

Blender
Issue 2.1 from 1995, featuringBjörk
Editor-in-ChiefDale Hrabi
Former editorsRegina Joseph (Founding Editor-in-Chief), Howard Stringer
CategoriesMusic
Frequency10 times per year
Founded1994
First issueAugust 1994 (1994-08) (CD-ROM)
June–July 2001 (Print)
Final issueJune 1997 (1997-06) (CD-ROM)
April 2009 (2009-4) (Print)
CompanyDennis Publishing
CountryUnited States
Based inNew York
LanguageEnglish
WebsiteBlender.com
ISSN1534-0554
OCLC34610465

Blender was an Americanmusic magazine published from 1994 to 2009 that billed itself as "the ultimate guide to pop culture".[1] It was also known for sometimes steamy pictorials of celebrities. It compiled lists of albums, artists, and songs, including both "best of" and "worst of" lists. In each issue, there was a review of an artist's entirediscography, with each album being analyzed in turn.

Blender was published byDennis Publishing. The magazine was created by founding Editor-in-ChiefRegina Joseph as the first digital magazine, delivered entirely onCD-ROM disc and before the development of graphical browsers required to view the web.[2][3][4][5][6][7][8][9][10] She brought in co-founders Jason Pearson and David Cherry, and Blender's original publisher, Felix Dennis/Dennis Publishing, UK.[3][5][11][9] Joseph's CD-ROM editions of Blender also featured the first forms of digital advertising.[4][11][5][6][9] Felix Dennis published 15 digitalCD issues, and launched a web version in 1996.[12] The final CD-ROM issue was published in June 1997, issue 14.[13] Dennis started publishing a print edition again in 1999 which became the final distribution format of the title. Blender CD-ROM showcased the earliest digital editorial formats, as well as the first forms of digital advertising. The first digital advertisers included SonicNet,[11][4] Time-Life/Philips,[9][4]Calvin Klein,Apple Computer,Toyota andNike.

In June 2006, theChicago Tribune named it one of the top ten English-language magazines, describing it as "the cool kid at the school of rock magazines".[14]

Owner Alpha Media Group closedBlender March 26, 2009, going to an online-only format in a move that eliminated 30 jobs and reduced the company's portfolio of titles toMaxim alone.Blender's final print issue was the April 2009 issue.[15] Subscribers to the magazine were sent issues ofMaxim magazine to make up for the unsentBlender issues.

Indian edition

[edit]
Blender India
Priyanka Chopra on the November 2008 cover of the Indian edition ofBlender
Editor in ChiefSam Lal[16]
CategoriesMusic
PublisherPiyush Sharma[17]
First issueMay 2008 (2008-05)
CompanyDennis Media Transasia India
CountryIndia
Based inNew Delhi
LanguageEnglish

TheIndian edition ofBlender was the title's first venture outside the United States. It commenced publication with its May 2008 issue, which featuredMariah Carey on the cover.[18][19] The magazine was targeted at educated male city dwellers aged between 18 and 34.[17] The magazine was launched through Dennis Media Transasia India, ajoint venture between Dennis Publishing and Media Transasia,[20] which also publishes the Asian versions ofBlender andMaxim.[21] The joint venture was based in New Delhi[22] with offices in Bangalore, Chennai, Kolkata and Mumbai.

References

[edit]
  1. ^Syman, Stephanie. "This Year, Give the Disks That Keep On Tripping".Wall Street Journal.
  2. ^Messina, Judith (April 29, 1996)."Gen-X Savant Steers Firm Into Busy Internet Traffic: Ad Agency Builds InHouse New Media Business To Fulfill Clients' Web Needs".Crain's New York Business. RetrievedAugust 26, 2024.
  3. ^abZicklin, Erie. "Mod Jobs: Strange and Twisted Paths to Contentment and Prosperity".Rolling Stone.
  4. ^abcdSibylink (August 4, 2013).Blender Magazine presentation at RAND Corp., New Directions For News 1995. RetrievedAugust 27, 2024 – via YouTube.
  5. ^abcGillen, Marilyn A. "The Enter*Active File: New CD-ROM Mag Is A Hi-Tech Blender".Billboard.
  6. ^abLLC, New York Media (November 13, 1995).New York Magazine. New York Media, LLC. p. 51.
  7. ^Gould, Jennifer (April 7, 2022)."Blender mag's Regina Joseph lists $2.5M West Village home". RetrievedAugust 27, 2024.
  8. ^"The Pop Life".The New York Times.ISSN 0362-4331. RetrievedAugust 27, 2024.
  9. ^abcdMirabella, Alan (October 24, 1994)."Put Music, Multimedia in 'Blender' and You Get a CD-ROM Magazine".Ad Age. RetrievedAugust 26, 2024.
  10. ^L, H. (September 1994). "From A to Zine".CD-ROM World.
  11. ^abcGillen, Marilyn A. (July 16, 1994).Billboard. Nielsen Business Media, Inc. (published July 16, 1994). pp. 1, 93.
  12. ^"Blender.com on archive.org". October 19, 1996. Archived fromthe original on October 19, 1996. RetrievedOctober 4, 2022.
  13. ^Brown, Janelle (June 26, 1997)."Blender Relaunches as Webzine".Wired.ISSN 1059-1028. RetrievedJuly 22, 2024.
  14. ^"50 Best Magazines",Chicago Tribune, June 15, 2006.
  15. ^Jason Fell, "Blender Folds: Music magazine latest to succumb to recession", Folio, March 26, 2009.[dead link]
  16. ^"Blender India launches TV Campaign, announces Free Copies". Medianewsline.com. April 21, 2009. RetrievedMay 4, 2013.
  17. ^ab"Blender enters Indian market". Dmnews.com. Archived fromthe original on May 9, 2008. RetrievedMay 4, 2013.
  18. ^"Mariah Carey Blender Magazine INDIA May 2008 Def Leppard". eBay. RetrievedMay 4, 2013.
  19. ^"Mariah Carey talks about her latest album E=MC2, and all the fun, emancipation and sexiness she sends out with it – Blender India". Tmobile.net-genie.co.uk. March 27, 1970. Archived fromthe original on June 3, 2013. RetrievedMay 4, 2013.
  20. ^Dan Leahul (September 11, 2008)."Dennis Publishing taps into Indian market with joint venture". Brandrepublic.com. RetrievedMay 4, 2013.
  21. ^Jennifer Whitehead (September 11, 2008)."Dennis moves into Indian market with joint publishing venture". Brandrepublic.com. RetrievedMay 4, 2013.
  22. ^"Dennis Publishing expands into India".Marketing Week. September 11, 2008. RetrievedMay 4, 2013.
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