TheBills Toronto Series were a series ofNational Football League (NFL) games featuring theBuffalo Bills played atRogers Centre inToronto,Ontario,Canada. The original series began in the2008 season and ran through2012. The Bills were originally scheduled to play eight (later reduced to seven) home games over five seasons as part of the agreement, which included one regular-season game each of the five years and one pre-season game on the first, third and (originally) fifth year of the series. This included the first regular-season NFL game played in Canada, which the Bills lost to theMiami Dolphins.[1] The agreement was renewed for five additional years, with an annual regular season game and one preseason game, on January 29, 2013,[2] but following the 2013 contest it was announced that the 2014 game had been postponed for a year.[3] On December 3, 2014, it was announced that a deal had been reached to terminate the remainder of the contract, ending the Bills' experiment in Toronto.[4][5]
The series was conceived by a group that included Bills founderRalph Wilson,Ted Rogers ofRogers Communications andLarry Tanenbaum ofMaple Leaf Sports & Entertainment.[6]
Although NFL exhibition games have beenplayed in Canada since 1950 (and even before that, theAmerican Football League of 1926 played a regular-season game in Toronto), it was not until the Bills Toronto Series that a regular-season NFL game was played north of the border, on December 7, 2008.[1] Regular seasonNFL games have been played outside the United States since 2005, withFútbol Americano (a one-off regular season game inMexico City) and the 2007 debut of theNFL International Series, which has promoted regular-season games inLondon. Both of those events were separate from the Toronto Series, in that the Toronto Series was orchestrated by an individual team while the other regular season games were orchestrated by the league.
Toronto is about 60 miles (97 km) by air from Buffalo and 86 miles (138 km) by car via theQueen Elizabeth Way. Much ofsouthern Ontario is within the Bills' marketing territory as defined by the NFL.[7] About 10,000 to 15,000 attendees (15-20% of the total) of Bills' home games atRalph Wilson Stadium come from southern Ontario.[8][9] However, a 2012 poll bySun Media found that thePittsburgh Steelers andNew England Patriots (a divisional rival of the Bills) were more popular than the Bills in Toronto.[10]
Apart from the NHL (which is the only major sports league with teams in both Buffalo and Toronto), teams from the two cities often host games in the other. TheToronto Argonauts of theCanadian Football Leagueplayed a preseason game at Buffalo'sCivic Stadium in 1951.[11] A similar arrangement saw theBuffalo Braves play a total of 16 regular season games atMaple Leaf Gardens in Toronto from 1971 to 1975,[12] while theToronto Raptors played a preseason game atMarine Midland Arena in Buffalo in 1996[13][14] and had a second game scheduled for 1998 that was cancelled due to the1998–99 NBA lockout.[15] The Raptors have discussed the possibility of playing additional preseason and regular season games in Buffalo,[16] while theToronto Blue Jays have considered playing an exhibition game in Buffalo, which is home to theirTriple-A affiliate theBuffalo Bisons,[17] having previously played theCleveland Indians in an exhibition game atWar Memorial Stadium in 1987.[18] In 1974, theToronto-Buffalo Royals ofWorld Team Tennis (WTT) simultaneously called both cities home, playing half their home matches at theCNE Coliseum in Toronto and the other half at theBuffalo Memorial Auditorium.[19] The franchise was originally granted to Toronto to begin play in WTT's inaugural 1974 season,[20] but management decided to play in both cities. The Royals were sold and moved toHartford, Connecticut following the 1974 season,[21] but folded on February 1, 1975, without ever playing another match.[22]
Rogers Centre's American football-specific capacity of 53,506 was slightly lower than the number of seats for a stadium to be a viable venue for a permanent Toronto team, as all other NFL stadiums have at least 60,000 seats as of 2011 (the league has a minimum capacity requirement of 50,000).[23] It is typically configured at 49,500 seats forBlue Jaysbaseball, though more were added for the 2008 Bills games for a total of 53,506.[24]
Toronto Series games were the only NFL games not subject to the league'sblackout restrictions. For instance, the 2010 Toronto Series preseason game had nearly 15,000 available seats but was still seen on television within the stadium's blackout zone. All of the Bills Toronto Series games have aired either at 4 p.m. or during Thursday Night Football; Rogers owns the Canadian television rights to NFL games aired in those time slots (whereas rivalBell Media owns the rights to all other NFL games).
In September 2006, Tanenbaum and Rogers held a news conference, where the two men discussed bringing an NFL franchise to Toronto.[23] Neither specified whether a potential Toronto team would be a new franchise or a team moved from another city. Tanenbaum was quoted as saying, "I'm highly interested in an NFL team and Ted is, too. We hope to pursue it more rigorously as soon as the NFL gives us the word."[23]
In October 2007, Bills owner Ralph Wilson petitioned NFL owners to allow his team to play one "home" game per year (over five years) in Canada. NFL commissionerRoger Goodell approved the plan, which also allowed the Bills to play a pre-season "home" game at Rogers Centre every other year of the Series (2008, 2010, 2012) for a total of eight games in Toronto.[25] In February 2008, Wilson avoided questions about a possible permanent move for the Bills to Toronto while discussing "high rates" for Series ticket prices.[6] The deal Wilson struck with the Toronto group allowed them to bid on and relocate other available NFL franchises up for sale.[6]
Rogers Communications reported a Series payment ofCA$78 million to the Buffalo Bills in their Q1 2008 financial report, which, according toForbes, was more than the team earned (in operating income) in 2006.[26] The series set the record for the largest gate revenue for a single event in the history of the Rogers Centre, at C$8 million, although this was later surpassed byUFC 129.[27]
On May 22, 2012, the league gave their approval for a five-year extension to the Bills Toronto Series through 2017 should the two sides reach an agreement.[28] The deal, featuring one regular season game each year plus a pre-season game in 2015, was formally announced on January 29, 2013.[29] Financial terms of the renewal agreement were not disclosed, but it was reported that Rogers paid roughly half of the $78 million the original deal cost.[30][31]
With the series entering its second phase, a perceived lack of interest amongst Toronto fans and the diminishing crowds attending games were criticized.[32] The first four years of the series were widely suspected to have included large ticket giveaways ("'papering' the stadium") in order to increase attendance.[33] A large attendance drop from about 50,000 to 40,000 occurred in 2012 as the practice wound down, while attendance fell even further during the first year of the new deal in 2013. Attendance concerns led to a scaling back of strategic objectives. At the time of renewal, the series was presented as a simple business deal offering lucrative NFL content to Rogers and increased revenue to the Bills with no hint of possible team relocation.[31]
With the future of Bills continually in doubt, fan reaction in Buffalo to the Toronto series ranged from "outright anger [to] begrudging acceptance" that the revenue provided helped the team. Many Buffalo fans refused to attend games in Toronto.[34] Specific fan objections to the Toronto games included the perception that Rogers Centre is less raucous than Orchard Park and that the city is a neutral site rather than ahome game. Bills CEORuss Brandon suggested that the team deserved some of the blame for this, as the Bills did not field a competitive team since the series was launched.[35][36] Poor turf was also noted in the Rogers Centre.[37] Also, the playing of the games late in the season meant the Bills lost the advantage of being acclimatized to playing in cold, wintery conditions that visiting teams are unused to.[38]
Brandon noted one success: attendance by Canadian fans at Ralph Wilson Stadium had increased from 11% to 20% at the time of the renewal agreement.[31] Brandon said that "Southern Ontario and the Toronto market and the GTA (Greater Toronto Area) are now the top secondary market of the Buffalo Bills".[35] The Bills in Toronto has been widely held up as an effort at "regionalization" by the franchise.[35][39]
Following the first game of the renewal in 2013, Brandon brought the future of the series into question by stating that he intended to conduct a thorough review of the series. He described Toronto as a "challenged market" for the Bills and stated that the series "has not translated into enough wins for us there". The Bills record in the Toronto series was (at the time) 1 win and 5 losses. When asked if the Bills were able to void the final years of the contract, Brandon responded that he was "going to look at everything".[39] Reports suggested that the series can only be ended with the mutual consent of both parties.[40] However, Brandon also emphasized the financial benefits of the series by saying that it has "taken a game out of the [Buffalo] market that has essentially taken 70,000 seats out of our market, and we've truly only sold out two of our home games". He went on to say "we've manufactured sellouts in the other four or five. We're trying to find ways to obviously keep this team viable and we've done a very good job, and this [Toronto] series has obviously contributed to that."[39] Brandon also said that the additional game would "stress-test the Buffalo market".[40]
On March 5, 2014, the Bills and Rogers released a joint statement which announced that they had "postponed for one year the scheduled 2014 regular season game at Rogers Centre" and that they would "use this time to collectively evaluate opportunities and build on the foundation to enhance future games."[3][41] Brandon described it as "a one-year postponement to go into a deeper dive of evaluation about the future"[40] so that the team had "a more robust fan experience and try to create more of a home field advantage for us."[35][36]Keith Pelley, President of Rogers Communications, said that "the plan is to postpone it for one year, regroup and determine what's the next best step".[36] Pelley said that "there's no hiding the fact the series did not get off to a rosy start" and that "it's tough midway through to change that perception, hence the reason why we thought it would be a best to take a year off then re-launch it once we've thought that through."[36]
According to Pelley, the contract between the Bills and Rogers was "not nullified" and was still in force.[36] The games were planned to be resumed in 2015, though more negotiations between the parties on the series were scheduled.[40] Pelley also raised the possibility that the series would be replaced by anNFL International Series game not featuring the Bills.[42]
Following the death of Wilson in late March 2014,Edward Rogers III andLarry Tanenbaum, board members of Toronto-based sports conglomerateMaple Leaf Sports & Entertainment, teamed withJon Bon Jovi to submit a bid to purchase the team, with the expectation that they would relocate it to Toronto on a full-time basis. However, the team was ultimately sold toKim andTerrence Pegula, who announced their intent to keep the team in Buffalo and end the Toronto Series in a November 2014 interview.[43] On December 3, 2014, it was announced that the Bills and Rogers Communications had reached an agreement to cancel the Toronto Series.[44]
TheToronto Argonauts then moved to a reconfigured and expandedBMO Field in the2016 CFL season, and the Rogers Centre was resurfaced with a permanent baseball turf attached to the stadium's floor before the 2021 baseball season, locking the Rogers Centre permanently into a baseball configuration.[45] As BMO Field can only be expanded to 40,000 seats (with 10,000 of them temporary), 10,000 seats under the NFL's minimum capacity, and with the Bills'new stadium currently under construction, a renewal of the series is unlikely for the foreseeable future.
On September 9, 2025, the Bills and MLSE jointly announced a new strategic partnership, intending to engage Canadian fans and grow the game of football.[46][47] When asked about the possibility of Toronto again hosting future Bills games, team COO Pete Guelli and MLSE presidentKeith Pelley did not rule it out, but Guelli stated that the Bills' focus in the short term is opening their new stadium,New Highmark Stadium.[48][49]
TheBills played two games (one pre-season) in 2008 at Rogers Centre. The pre-season opponent was thePittsburgh Steelers. The Bills defeated the Steelers 24–21 on August 14, 2008.[24] In the regular season, the Bills played (and lost to) theMiami Dolphins 16–3 on December 7 in front of 52,134 in attendance.[50] The Rogers Centre's roof was closed for the game, which meant the region's normally cold and windy December conditions with a gametime temperature of 16 °F (−9 °C) wouldn't influence the game.[51] Ticket prices for the Series were announced in May, and averaged C$183 per seat. In Buffalo, Bills tickets averaged C$51 per seat.[52] The Dolphins became the first team to play both anInternational Series and Toronto Series game from both games' inception.
TheBills lost to theNew York Jets, 19–13, in front of 51,567 under the roof at Rogers Centre on December 3. There was no pre-season game at Rogers Centre in 2009. In 2009, the Bills Toronto Series also announced a ticket price reduction plan, cutting prices by an average of 17% and offering more than 11,000 tickets for less than C$99.[53] Rogers Communications offered partial refunds to ticketholders who had purchased seats in 2008 and who were affected by the price reduction.[53]
The preseason game, which took place August 19, featured the Bills hosting theIndianapolis Colts. The Bills defeated the Colts 34–21.[54]
For the first time, the 2010 regular-season Toronto game took place during the2010 CFL season and not after it; it was played on November 7, the last week of the CFL's regular season, with a 1:00 p.m. start (theToronto Argonauts played theMontreal Alouettes in Montreal on the same day, but with a 4:00 p.m. start). TheBills faced theChicago Bears, marking the first time a team from the NFC appeared in the series. As part of theNFL Television Contract the game was broadcast byFox for the first time and notCBS. The Bills relinquished a five-point mid-fourth-quarter lead, falling 22–19 to the Bears.[55]
The Bills played host to theWashington Redskins for the 2011 Toronto Series on Sunday, October 30, at 4:05 p.m.[56] The Bills, in their first regular-season win in the series, defeated the Redskins 23–0, the first time Redskins coachMike Shanahan had been shut out in his career. The game marked the peak of the Bills' fortunes that season, with the Bills reaching 5–2; a series of key injuries led to the team collapsing over the next several games to fall out of playoff contention for the twelfth straight year.
This season also marked the 20th anniversary of the Bills playing the Redskins inSuper Bowl XXVI. It marked the only time in the Toronto Series that attendance rose over the previous season, with the game seeing a slight increase from 50,746 to 51,579, significantly below the team's average of 69,282 that year. After this game, the attendance numbers dropped markedly over the next two seasons, dropping below 40,000 in 2013, contributing to the team's decision to postpone the series at the end of that year.
The pre-season game originally scheduled for the fifth year of the series was cancelled, as home games for theToronto Blue Jays andToronto Argonauts[57] and aBruce Springsteen concert[58] conflicted with the NFL pre-season. The lone available weekend on the Rogers Centre schedule coincided with the Bills' home game against the Pittsburgh Steelers (whom the Bills played in their 2008 preseason game); that game was moved to Ralph Wilson Stadium and designated the team's annual "Kids Day."
The Bills faced theSeattle Seahawks in their regular-season Toronto Series game on December 16, at 4:05 p.m. Eastern Time on Fox. In Canada this game was broadcast on Citytv. The Seahawks defeated the Bills 50–17.[59] The half time performance wasPsy who performed his hit "Gangnam Style".[60]
The Bills hosted theAtlanta Falcons on December 1, 2013 at 4:05 p.m. They lost 34–31 in overtime. The lead see-sawed throughout the match, with the Bills holding on 31–24 late in the fourth quarter. A pass interference call against the Bills allowed Atlanta a touchdown from the one-yard line with 1:28 remaining. With 28 seconds remaining Bills' quarterbackEJ Manuel completed a pass toStevie Johnson, which likely would have set up a game-winning field goal. However, Johnson fumbled on the play and Atlanta recovered the ball to send the game to overtime. Another Bills fumble in overtime set upMatt Bryant's winning field goal for Atlanta. Halftime entertainment was provided by theBeach Boys.[61] Fewer than 40,000 fans attended the game, the smallest crowd of the series.
| Date | Visitor | Score | Home | Stadium | Attendance |
|---|---|---|---|---|---|
| August 14, 2008 | Pittsburgh Steelers | 21–24 | Buffalo Bills | Rogers Centre | 48,434[62] |
| August 19, 2010 | Indianapolis Colts | 21–34 | Buffalo Bills | 39,583[63] |
| Date | Visitor | Score | Home | Venue | Attendance |
|---|---|---|---|---|---|
| December 7, 2008 | Miami Dolphins | 16–3 | Buffalo Bills | Rogers Centre | 52,134[64][65] |
| December 3, 2009 | New York Jets | 19–13 | Buffalo Bills | 51,567[66][67] | |
| November 7, 2010 | Chicago Bears | 22–19 | Buffalo Bills | 50,746[68][69] | |
| October 30, 2011 | Washington Redskins | 0–23 | Buffalo Bills | 51,579[70][71] | |
| December 16, 2012 | Seattle Seahawks | 50–17 | Buffalo Bills | 40,770[72][73] | |
| December 1, 2013 | Atlanta Falcons | 34–31 (OT) | Buffalo Bills | 38,969[74][75] |
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