Self in 2016 | |
| Current position | |
|---|---|
| Title | Head coach |
| Team | Kansas |
| Conference | Big 12 |
| Record | 610–157 (.795)[A] |
| Annual salary | $13 million[1] |
| Biographical details | |
| Born | (1962-12-27)December 27, 1962 (age 62) Okmulgee, Oklahoma, U.S. |
| Playing career | |
| 1981–1985 | Oklahoma State |
| Coaching career (HC unless noted) | |
| 1985–1986 | Kansas (assistant) |
| 1986–1993 | Oklahoma State (assistant) |
| 1993–1997 | Oral Roberts |
| 1997–2000 | Tulsa |
| 2000–2003 | Illinois |
| 2003–present | Kansas |
| Head coaching record | |
| Overall | 817–262 (.757)[A] |
| Tournaments | 52–23 (NCAA Division I)[A] 0–1 (NIT) |
| Accomplishments and honors | |
| Championships | |
| |
| Awards | |
| |
| Basketball Hall of Fame Inducted in 2017 (profile) | |
Medal record | |
Billy Eugene Self Jr. (born December 27, 1962) is an Americanbasketball coach who is the head coach of theKansas Jayhawks men's basketball team. Self has held various coaching roles at the collegiate level and has been the coach of the Jayhawks since 2003.
At Kansas, Self has led the team to 17Big 12 regular season championships (including an NCAA record 14 consecutiveBig 12 regular season championships), four NCAA Final Four appearances (2008,2012,2018,2022), and to the NCAA Championship in2008 and2022. Self has a record of 292–16 (.948 win percentage) atAllen Fieldhouse, and he has had three home winning streaks of more than 30 wins (including a school-record and 11th-best all-time 69 game streak). During his tenure at Kansas, he has recruited severalMcDonald's All-Americans and coached many players who went onto theNBA.
Self was inducted into theNaismith Memorial Basketball Hall of Fame in 2017. At the end of the 2021–22 season, Self had the 18th most wins among Division I coaches in NCAA history and 4th among active head coaches. He is the winningest coach in Kansas history, having passed Hall of FamerPhog Allen on November 12, 2024, and is the only coach in Kansas history to lead Kansas to multiple NCAA Tournament National Championships. Self was the highest paid NCAA basketball coach for the 2021–22 season earning $10,184,282. He signed a lifetime contract extension with the Jayhawks in 2021. In 2022, Self became the seventh coach to win multiple NCAA tournament championships since the tournament field expanded to 64 teams in 1985.
Bill Eugene Self Jr. was born inOkmulgee, Oklahoma, where his father was the girls' basketball coach at nearby Morris High School.[4] Self attendedEdmond Memorial High School, where he was named Oklahoma High School Basketball Player of the Year in 1981.[5]
Self received a basketball scholarship to play atOklahoma State University. He was a letter winner all four years he played. He graduated with a bachelor's degree in business in 1985 and a master's degree in athletic administration in 1989, both from Oklahoma State.[6]
| Season | GP | GS | FGM | FGA | FG% | FTM | FTA | FT% | PPG | RPG | APG |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1981–82 | 24 | 1 | 31 | 73 | .425 | 14 | 18 | .778 | 3.2 | 0.9 | 1.0 |
| 1982–83 | 31 | 9 | 68 | 140 | .486 | 41 | 60 | .683 | 5.7 | 1.9 | 2.0 |
| 1983–84 | 26 | 23 | 80 | 176 | .455 | 52 | 69 | .754 | 8.2 | 3.2 | 4.8 |
| 1984–85 | 28 | 20 | 89 | 187 | .476 | 44 | 69 | .638 | 7.9 | 2.1 | 3.9 |
| Career | 109 | 53 | 268 | 576 | .465 | 151 | 216 | .699 | 6.3 | 2.0 | 2.9 |
In 1985, Self joinedLarry Brown's coaching staff at the University of Kansas. He remained at Kansas as an assistant coach for the 1985–1986 season. Between 1986 and 1993, Self was an assistant coach at Oklahoma State University underLeonard Hamilton, followed byEddie Sutton. Self's first head coaching position came atOral Roberts who hired him in 1993. In his first season at ORU, the team managed only six wins. Things improved slightly the following year, when ORU won ten games. In Self's third season, he guided the Golden Eagles to an 18–9 record, and in his fourth season, (1996–1997), ORU registered a 21–7 record as the school made its first postseason tournament appearance since its 1983–1984 appearance in theNational Invitation Tournament.[8]
After rebuilding the Golden Eagles, Self was hired by crosstown rivalTulsa and spent three seasons (1998 to 2000) there, compiling a Tulsa-best 74–27 record. While at TU, Self coached the Golden Hurricane to consecutiveNCAA tournament appearances in1999 and2000. In the 1999–2000 season, in addition to setting a school single-season record for victories by compiling a 32–5 record, Self led the Golden Hurricane to its first-everElite Eight appearance.[9]
On June 9, 2000,Illinois named Self the head coach of their basketball program. In Self's three seasons in Illinois, he led the Fighting Illini to two Big Ten regular-season championships, aBig Ten tournament title, and three straight NCAA tournament appearances.
Kansas hired Self as head coach in 2003. He took over forRoy Williams who left for his former team,North Carolina, after KU lost the2003 National Championship game to Syracuse. In hisfirst season at Kansas, Self led the Jayhawks to the Elite Eight in theNCAA tournament, where they fell toGeorgia Tech. In August 2008, Self signed a new 10-year contract guaranteeing him $3 million annually, making him the second-highest-paid coach in college basketball at the time, followingFlorida'sBilly Donovan.[10]
Between 2007 and 2011, Self's KU teams won 165 games, an average of 33.0 wins a year, passingMike Krzyzewski ofDuke (164 wins, 32.8 a year from 1998 to 2002) andJerry Tarkanian ofUNLV (163 wins, 32.6 a year from 1987 to 1991) for the highest 5-year win total of any men's basketball coach in Division I history.[11]
In the 2010–11 season, Self led the Jayhawks past North Carolina to end the season at number 2 on the all-time wins list, trailing leader Kentucky by 14 games (List of teams with the most victories in NCAA Division I men's college basketball). The Jayhawks entered the2012 NCAA tournament as a #2-seed in the Midwest Regional and ultimately lost in the championship game to Kentucky 67–59. The Jayhawks concluded the year with a 32–7 record, and Self was named the Naismith Coach of the Year. On November 18, 2016, after an 86–65 win overSiena, Self passed Ted Owens for most wins at Allen Fieldhouse with 207.[12] On December 6, 2016, Self achieved his600th win with a 105–62 win overUMKC. He is the 9th fastest coach in NCAA history to win 600 games.[13] On February 18, 2017, Self was announced as one of 14 finalists named from over 100 candidates to be inducted into theNaismith Memorial Basketball Hall of Fame in his first year of eligibility. The inductees were announced April 3 prior to the National Championship game.[14] Under Bill Self, the Kansas Jayhawks set the NCAA record for most consecutive conference regular-season titles in college basketball history with 14 straightBig 12 titles.[15] That streak ran from the 2004-05 season through the 2017-18 season. It surpassed the former record held by UCLA who won 13 straightPacific-8 (Pac-8) conference titles from 1967 to 1979 under coachJohn Wooden.[16]

In September 2019, Self and the Kansas program were served a Notice of Allegations by theNCAA for five Level 1 violations, a head coach responsibility charge against Self personally, and a lack of institutional control charge against theUniversity of Kansas. Self's individual punishments could include a suspension[17] or an effective ban from college basketball for several years or more (a "show cause" penalty against any program looking to hire Self).[18] Self has denied throughout the investigation that the Kansas coaching staff knewAdidas was paying recruits to go there.[19]
On April 2, 2021, Self signed a lifetime contract with Kansas. Every year after the initial five years, an extra year will be automatically added to the contract and that will continue until he retires or dies. The financial terms of the contract were not immediately disclosed.[20] During the 2021–22 season, Self led Kansas to its fourth NCAA National Championship in program history, capped by a 72–69 victory over North Carolina in the National Championship game on April 4, 2022. The Jayhawks overcame a 16-point deficit and a 15-point halftime deficit to win, both NCAA title game records. By winning the title, combined with the retirements ofMike Krzyzewski andJay Wright at the end of the season, Self moved into a tie withRick Pitino as the only active coaches with two national championships.
On November 2, the University of Kansas suspended Self for the first four games of the 2022–23 season after a recruiting violation, which included the team's Champions Classic game against Duke.[21] Just before the start of the Big 12 Tournament, Self endured a health issue and was unable to coach the Jayhawks for the postseason. Kansas assistantNorm Roberts took over.[22] The Jayhawks would go on to the title game of the Big 12 tournament, losing to Texas. They received the one seed in the west region, beating Howard before losing to Arkansas.
In 2023, due to recruiting violations, 15 of the Jayhawks wins from the 2017–18 season, their Final Four appearance, Big 12 regular season title, and Big 12 Tournament title were all vacated by the NCAA.[23] On November 7, 2023, Self signed an amended lifetime contract with Kansas. The contract was signed to continue being a lifetime contract, however, the amended contract gave him a raise to make him the highest paid coach in the country.[24]
*Does not include 15 vacated wins, 10 of which were conference wins. The Jayhawks regular season Big 12 championship and their Big 12 Tournament championship were vacated. The Jayhawks entire NCAA Tournament appearance from the season was vacated including their Final Four appearance.
**Does not include record during Self's suspension, but does include games missed due to health issues.

Self is married with two children, a daughter and a son. His daughter graduated from Kansas in 2013. His son, Tyler, played basketball at Kansas from 2012 to 2017[6] and was the general manager for theAustin Spurs of theNBA G League until 2022.[25] Self is aChristian.[26]
In June 2006, Self and his wife, Cindy, established the ASSISTS foundation, a501(c)(3) organization to serve as a fundraising conduit for organizations that serve a variety of youth initiatives.[27]
On July 24, 2025, Self was hospitalized after feeling unwell and experiencing "some concerning symptoms." He subsequently underwent a procedure to have twostents inserted and was released two days later.[28]
Self is the first four-time AP Big 12 Coach of the Year winner, edging West Virginia coachBob Huggins for this year's award.