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Biedronka store inTomaszów Mazowiecki | |
| Company type | Joint-stock company |
|---|---|
| Industry | Retail |
| Founded | 1995; 31 years ago (1995) |
| Founder | Mariusz Świtalski |
| Headquarters | ul. Żniwna 5,Kostrzyn, Poland |
Number of locations | 3,730 stores (2024) |
Area served | Poland, Slovakia |
Key people | Pedro de Castro Soares |
| Products | Discount store,supermarket |
| Revenue | |
| Total assets | |
| Total equity | |
Number of employees | 84,000 (2024) |
| Parent | Jerónimo Martins |
| Website | biedronka.pl,biedronka.sk |
| Footnotes / references [1][2] | |
Biedronka (lit:Ladybird) is a Polishsupermarket chain. It is the largest chain ofdiscount shops in Poland with 3,730 stores and 84,000 employees at the end of 2024[update].[2] It is owned by the Portuguese groupJerónimo Martins. The name "Biedronka" means "ladybird", and a cartoon ladybird is the company's logo.
Biedronka sells mainly local products, many of which are manufactured under the company's own label. It also sells some Portugal-made products, mostly wine.[3] Initially targeted at lower-income customers, it is now one of the most popular supermarket chains in Poland.
Biedronka has had a dominant position in Poland's grocery retail market for over a decade, and its main competitor in Poland isLidl,[4] although competition is rising in form ofKaufland andAldi.
The founder of Biedronka was entrepreneurMariusz Świtalski, owner ofElektromis. The first Biedronka store opened its doors on April 6, 1995, on Newtona Street inPoznań. In 1997, Jerónimo Martins acquired 210 stores from Elektromis, marking the beginning of a significant expansion phase for the chain.[5]
Since then, Biedronka has experienced rapid growth, exemplified by milestones such as the opening of its 1,500th store in March 2010 in Poznań on ul. Bobrzańska, followed by reaching 2,000 stores by 2012.[6] In September 2014, the chain celebrated the launch of its 2,500th store, and in February 2019, it reached the milestone of 3,000 stores.[7]
In 2023, Biedronka announced its intention to enter Slovakia by the end of 2024, making it the Biedronka's first expansion abroad.[8] In March 2025, Biedronka opened its first store in Slovakia.[9]
In 2008, Biedronka acquired and transformed over 120 stores previously operated by the German chainPlus into its own network of stores.
Biedronka's success is reflected in its consistent rise in rankings among Poland's largest enterprises. In theRzeczpospolita list of the 500 largest enterprises in Poland, Biedronka has steadily climbed higher each year.
Similarly, in a ranking compiled by weekly newspaperPolityka, Jerónimo Martins Polska SA, the parent company of Biedronka, achieved 5th place in 2009 and 4th place in 2010.[10][11]