The history ofbeer in Indonesia started in 1929, when theHeineken beer company established its first brewery factory inSurabaya, East Java, duringDutch colonial rule ofIndonesia. This was one of the earliest beer enterprise in Southeast Asia.[1] In July 1931 the Archipel Brouwerij Compagnie (Archipelago Brewery Co.) was formed inBatavia (now known asJakarta), by German brewer,Beck's, constructing breweries in bothSingapore and Batavia.[2] By 1960s, Indonesians developed their own local brands of beer, which includesBintang Beer (nationalized from Heineken) andAnker Beer.[3]
As aMuslim majority country,alcohol industry faces ongoing opposition fromIslamic parties and extremist groups in the country.Islamic dietary law prescribed prohibition against alcohol consumption. Because of various regulations, alcohol sales are declining in Indonesia.[4]
Currently, PT Multi Bintang Indonesia Tbk is the largest domestic brewery of Indonesia,[5] with itsBintang Beer leading the market as the largest selling beer of Indonesia. Multi Bintang Indonesia lead the Indonesian beer market with a commanding total volume share of over 61% in 2012.[6]
Multi Bintang is a subsidiary ofHeineken Asia Pacific. In 2011, Bintang Beer won the Gold Medal for Lager Beer Category and awarded 'Champion Beer 2011' at the world's class beer competition, the Brewing Industry International Award (BIIA 2011) in London. In 2014 Bintang Radler was introduced which was the first flavoured beer produced domestically in Indonesia.[4][7][8][9]
Other major beer producers areDelta Djakarta known for itsAnker Beer,[10] and PT Bali Hai Brewery Indonesia known for itsBali Hai.[11] Indonesia also produced under license other brands includingSan Miguel Beer andAsahi beer.
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