Banpresto Co. Ltd.

Headquarters in Shinagawa, Tokyo
Native name	株式会社バンプレスト
Romanized name	Kabushiki gaisha Banpuresuto
Formerly	Hoei International Co., Ltd. (1977–1982) Coreland Technology Inc. (1982–1989)
Company type	Subsidiary
Industry	Video games Toys
Founded	April 30, 1977; 48 years ago (1977-04-30)[a]
Founder	Yasushi Matsuda
Defunct	April 1, 2008; 17 years ago (2008-04-01)[b]
Fate	Dissolved; video game operations folded intoNamco Bandai Games. Currently active as a brand forBandai Spirits.
Headquarters	Shinagawa, Tokyo
Area served	Japan
Key people	Takashi Nakada (president and CEO)
Products	Another Century's Episode series Ar Tonelico series Compati Hero series Crayon Shin-chan series Magna Carta series Sailor Moon series Summon Night series Super Robot Wars series
Revenue	¥3.020 billion (2008)
Parent	Bandai (1989–2006) Bandai Namco Holdings (2006–2008)
Subsidiaries	Artpresto Banpresoft Banpresto HK Banpresto Sales Hanayashiki PleasureCast
Website	banpresto.co.jp
Footnotes / references "English Company Profile". Japan: Banpresto. 2008. Archived fromthe original on March 21, 2008. RetrievedDecember 5, 2020.

Banpresto Co., Ltd.^[c] (formerlyCoreland Technology Inc.) was a Japanesevideo game developer andpublisher headquartered inShinagawa, Tokyo. It had a branch in Hong Kong named Banpresto H.K., which was headquartered in theNew Territories. Banpresto was a partly owned subsidiary of toymakerBandai from 1989 to 2006, and a wholly owned subsidiary ofBandai Namco Holdings from 2006 to 2008. In addition to video games, Banpresto produced toys, keyrings, apparel, and plastic models.

Banpresto was founded by Japanese businessman Yasushi Matsuda as Hoei International on April 30, 1977. Its poor reputation led to its name being changed to Coreland Technology in 1982, becoming a contractual developer for companies such asSega. Coreland was majority-acquired by Bandai in 1989 following severe financial difficulties and renamed Banpresto, becoming Bandai's arcade game division. Banpresto focused primarily on producing games with licensed characters, such asUltraman andGundam. Its sharing of Bandai's library of popular characters allowed the company to become one of Japan's largest game publishers in the 1990s.

The company's first hit was theFamily Computer role-playing game (RPG)SD Battle Ōzumō: Heisei Hero Basho in 1990. The tactical RPGSuper Robot Wars became one of Banpresto's biggest hits, spawning an extensive franchise with several sequels, spin-offs, and other forms of media. Banpresto was negatively impacted by theJapanese recession during the late 1990s, as well as a failed merger between Bandai and Sega in 1997, as it began enduring several financial losses. In 2006, Banpresto became a wholly owned subsidiary of the entertainment conglomerateBandai Namco Holdings. It continued producing games until 2008 when it was absorbed byNamco Bandai Games, and its toy and arcade divisions were spun-off into an unrelated company that carried the same name.

Banpresto produced several successful video game franchises, includingSuper Robot Wars,Compati Hero,Sailor Moon,Summon Night, andAnother Century's Episode. It also operated amusement facilities across Japan, includingHanayashiki, as well as producingmodel kits, stuffed toys, andUFO catcher prizes. Banpresto has been credited for contributing to the rise in popularity ofcrossover video games and licensed characters for arcades, though the quality of its creative output has received criticism.

In April 1977, Japanese businessman Yasushi Matsusa established Hoei Sangyo Co. Ltd. (Hoei International) inTanashi, Tokyo.^[1][2] His business began as a manufacturer ofarcade cabinets for other companies, as Japan's coin-operated game industry had seen considerable economic growth throughout the decade. In addition to distributing games from other manufacturers across the country, Hoei Sangyo also began production of its own games in-house, the majority being clones of other popular games likeSpace Invaders.^[1] Matsusa's business established a relationship with Esco Trading, a company formed bySega presidentHayao Nakayama, which gave the latter the rights to distribute Hoei Sangyo's video games to other parts of Japan.^[3] Hoei Sangyo released its first original video game in 1981,Jump Bug, an early side-scrolling platform game released outside Japan byRock-Ola.^[4][5]

Hoei Sangyo was reorganized into Coreland Technology Inc. in June 1982, where it became a contractor company that developed games for other companies.^[1] One of its first projects wasPengo, which was released the same year bySega.Pengo was successful arcades and lead to several sequels and home conversions.^[6] Coreland also designed games such as4-D Warriors andI'm Sorry for Sega,^[7][8] andBlack Panther forKonami.

In the late 1980s, Coreland established a partnership with toy companyBandai, known for itsmodel kits and action figures based on popular characters likeMobile Suit Gundam.^[9] At the time, Bandai was suffering from numerous financial difficulties as a result of the slumping Japanese toy market affecting the demand for its products. Coreland's positive track record was the primary reason for the partnership, as Bandai hoped it would allow itself to secure a stronghold in the coin-op industry.^[10] However, Coreland was undergoing its own financial constraints, having accumulated more than¥1.5 billion in debt due to poor sales. As contractual agreements prevented Bandai from backing out of its deal, it chose to majority-acquire the company in February 1989.^[10] Coreland was reorganized again into Banpresto; the name came from a portmanteau of "Bandai" and "presto", a word used to describe magic. Yukumasa Sugiara, a member of Bandai's board of directors, became the company's president.^[10]

Banpresto underwent significant changes as a result of Bandai's acquisition of the company. With Banpresto becoming Bandai's arcade game division, Banpresto was given the exclusive rights to use Bandai-owned characters for video arcade games andchildren's rides. It was also allowed to produce games for home video game consoles, such as the successful NintendoFamily Computer (Famicom); Banpresto received strict orders to not release any games that could compete with those from Bandai.^[11] One of the company's first projects wasSD Battle Ōzumō: Heisei Hero Basho, a crossover for the Famicom featuring "super-deformed" interpretations of Gundam, Ultraman, and Kamen Rider. It is often credited as the first video game to cross over characters from other forms of media.^[12]Heisei Hero Basho was developed by Banpresto staff as a congratulatory gift to Sugiura shortly after assuming role of company president.^[11] Beginning April 1990, the company supplied video arcades with prizes forUFO catchers andmerchandiser machines, such as those designed afterUltraman andKamen Rider characters. Over 70 million were sold in the year 1990 and contributed to Banpresto's¥30 million capital increase.

In April 1991, Banpresto introducedSuper Robot Wars, atactical role-playing game for theGame Boy.^[13][14] Developed by external studio WinkySoft,^[15] it was a spiritual successor to itsCompati Hero series of games, crossing over popularmecha licenses likeGetter Robo andMazinger-Z.^[16]Super Robot Wars was a commercial success, attributed to its release during the popularity of mecha anime in the early half of the decade.^[16] It became one of the company's most-successful games, spawning a multi-million-selling franchise with several sequels, remakes, and other forms of media.^[16][14]Super Robot Wars is considered important and influential for the genre, and contributed to the early success of theSD Gundam media franchise.^[14] As of 2016, theSuper Robot Wars series has sold over 16 million games across all available platforms.^[17] Banpresto also began producing children's rides, using the likenesses of characters such asAnpanman,Super Mario, andThomas the Tank Engine.^[18]

By 1992, Banpresto was worth¥1.4 billion yen.^[2] The company began expanding its operations as a result, starting with the establishment of Sanotawa, a sales and distribution network subsidiary, in February. Banpresto found additional success in arcades with the release of Ugougo Luga, a stuffed toy that sold over 2.6 million by the end of the year. The company continued to develop and publish video games for home consoles. Among its most successful releases wasSuper Puyo Puyo, aSuper Famicom conversion ofCompile'sPuyo Puyo series that sold over one million copies.^[19] In February 1994, Banpresto established Banpre Kikaku, Ltd. inKita, Osaka, which became its primary video game development division.^[20] As Banpresto was largely a publisher of games by other studios, the move allowed it to experiment with original game concepts and handle development of video games in-house. In addition, Banpre Kikaku also served as a second office, and assisted in its parent company's sales programs and product distribution. Unifive, a producer of merchandiser games, became a wholly owned subsidiary in March as part of the company's continuing expansion in the arcade industry. Banpresto began to spread its operations throughout other parts of Asia; Banpresto H.K. was founded in Hong Kong in June to import and distribute Banpresto-developed goods across the country.

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In January 1996, Banpresto assisted in the founding of theComputer Entertainment Software Association (CESA), an organization funded by other game companies to allow for firm communications between each other.^[21] The company continued to publish games by external companies, includingGazelle'sAir Gallet andFill-in-Cafe'sPanzer Bandit.

In September 2005, Bandai merged with fellow game company Namco to establish a new entertainment conglomerate,Namco Bandai Holdings. Namco and Bandai's video game operations were merged and transferred to a new subsidiary,Namco Bandai Games, in March 2006.^[22][23] Banpresto became a wholly owned subsidiary of Namco Bandai Holdings upon the formation of Namco Bandai Games,^[24] however the merge had little effect on the company itself.^[22] The company reported considerable financial success following the merge in April, as its net income forecast exceeded the expected¥1.6 billion to¥2.1 billion.^[25] The company continued to produce games based on licensed properties, notablyCrayon Shin-Chan, as well as selling arcade game equipment and maintaining its video arcade chains.^[25][26]

In November 2007, Namco Bandai Holdings announced that Banpresto's video game development would be merged with Namco Bandai Games, with the latter assuming control of all Banpresto-owned franchises.^[27] The merge took place on April 1, 2008, with Banpresto being reorganized as a producer of toys and prize machines for Japan.^[27] Pleasure Cast and Hanayashiki subsequently became subsidiaries ofNamco,^[27] while Banpresoft became a wholly owned division of Namco Bandai Games.^{[citation needed]} Until February 2014, Namco Bandai Games continued using the Banpresto label on several of its games to signify the brand's legacy.^[28]

The Banpresto name continued to be used as the name of a Bandai Namco division until 2019, when it was absorbed into the then-recently formedBandai Spirits division of Bandai, relegating it into a brand of high-end figures based on licensed products.^{[citation needed]}

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