 | |
| Industry | Media |
|---|---|
| Genre | Youth |
| Founded | 20 October 2007; 18 years ago (2007-10-20) |
| Defunct | 18 December 2010; 15 years ago (2010-12-18) |
Area served | United Kingdom |
| Services | Programming block onBBC Two andBBC Radio 1 Online portal |
| Owner | BBC |
| Website | www |
BBC Switch was the brand for BBC content aimed at UKteenagers. The brand was launched on Saturday 20 October 2007 onBBC Two and ceased broadcasting on 18 December 2010. It included a block of television programmes onBBC Two, an online portal and programming on the BBC's youth radio station,BBC Radio 1. It was BBC Two's second programming block aimed at teenagers, following on fromDEF II.
Four programmes were originally shown as part of BBC Switch on Saturday afternoons on BBC Two.Sound was a weekly music entertainment and chat show presented byAnnie Mac andNick Grimshaw.Falcon Beach was an imported Canadian coming-of-age drama about teenagers, their passions, relationships, friends, families and enemies.Them was a documentary series that explored the different teenage "tribes" that exist in Britain today.The Surgery, presented byJeff Leach, was a chat show for BBC Switch, which effectively replacedThe Sunday Surgery presented byKelly Osbourne, aimed to help teenagers with everyday problems.
On 17 May 2008, three new shows were launched under the BBC Switch brand:Kyle XY, a sci-fi drama,Class of 2008, a documentary series which followed six friends in London, andRevealed..., a new journalism show which looked at the lives of teenagers in the UK, presented byCharlotte Ashton andAnthony Baxter. TheABC Family showGreek was also shown.
From 2008, continuity links for BBC Switch on BBC Two were presented byTom Deacon andAJ Odudu, either at an outdoor location in various parts of the UK or indoors inThe 5:19 Show studio. Previously they were presented by "Flash Louis".
The 5:19 Show also had a slot on Saturday afternoons,[1] a show that was focussed around a celebrity interview with a game that often used a pun on the celebrity name. This was also presented by Deacon and Odudu. (The 5:19 Show was also used for the interstitials.[2]) Deacon also hosted a5:19 Show as part of the Sunday night Switch broadcast on Radio 1.
BBC Radio 1 devoted Sunday evenings to BBC Switch from 7pm to 9pm whenThe Surgery with Aled started, and then at 10pm, Annie and Nick, who previously appeared from 7 to 10pm, were on until midnight.
"Switch" was unique in that younger viewers' contributions were also broadcast. Some were involved in pre- and post-production roles.
BBC Radio Switch, the digital sister station of BBC Radio 1, was launched in 2008.
BBC Switch online was a website portal linking teenagers to content across the BBC including BBC Radio 1,BBC Radio 1Xtra,BBC Blast andEastEnders. The Switch brand also includedSlink, an online magazine for teenage girls.
Mac said, "I'm really honoured and excited to be involved with BBC Switch on Sunday nights. The show is going to be like nothing heard on radio before. It's a proper challenge for me and something I can't wait to get stuck in to. As for Sound, I'm really looking forward to working with Grimmy [Nick Grimshaw] and the opportunity to showcase new and upcoming bands on TV is truly exciting for me, it's so important that music gets this kind of TV exposure."
The5:19 Show was also part of BBC Switch. It was hosted by Deacon, Odudu andJimmy Hill online from Monday to Friday at 5:19pm.[3] The show was named 5:19 in recognition of the time most teenagers log-on.[4]
The first BBC Switch Live was held on 12 October 2008 at theHammersmith Apollo. It had performances byFall Out Boy,Ne-Yo,Miley Cyrus,McFly,Basshunter andN-Dubz, with a special guest performance byGeorge Sampson. The event, hosted by Mac, Grimshaw, Osbourne and Deacon, was strictly for 14- to 17-year-olds.
The second event was held on 8 November 2009, at the same venue.Aled Haydn Jones,Kimberly Walsh, Mac and Grimshaw hosted, with many acts playing, includingThe Saturdays,JLS,N-Dubz,The Black Eyed Peas,Shaheen Jafargholi,Alexandra Burke andPixie Lott. Many of the performances were made available for viewing on the BBC Switch website. The awards were designed and produced by the UK trophy manufacturer Gaudio Awards.
The event would return in 2010 asBBC Radio 1's Teen Awards.
Director general Mark Thompson's strategic review of the corporation's scope and activities included proposals to close BBC Switch and BBC Blast, which were aimed at teenagers.[5]In February 2010,The Guardian andThe Times newspapers both reported that the BBC Switch website was under threat of closure, in a review of the BBC's online presence.[6]
In July 2010, theBBC Trust published an interim announcement which confirmed that it would support Thompson's proposal to close both,[7] effectively signalling their closure, but confirmed that BBC Radio Switch as well as their involvement with BBC Radio 1 would continue under the management ofBBC Radio.
In December 2010,Andy Parfitt confirmed he would remain in control of BBC Radio Switch.
The following day, BBC Switch ended after three years. It was announced that the closure was due to a 25% cut in the BBC Online budget, reducing it by £34 million. Any possibility that the site would return was removed in January 2011.[8]
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