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| Industry | Online automotive classifieds |
|---|---|
| Founded | 1992 |
| Headquarters | Randburg,City of Johannesburg Metropolitan Municipality,Gauteng |
Key people | George Mienie |
| Products | Digital automotive marketplace |
| Website | AutoTrader.co.za |
Autotrader.co.za is an online automotive classifieds advertising website, which is part of Auto Trader South Africa. The company publishes an automotive classifieds magazine Auto Trader as well. Auto Trader South Africa was previously a subsidiary of theAuto Trader Group.[1][2] In 2013, the Auto Trader Group sold their South African business, Auto Trader South Africa, which then became a wholly South African-owned business.[3][4] The autotrader.co.za website isSouth Africa’s largestautomotive marketplacewebsite for buyers and sellers of both new and usedcars and other types ofvehicles.[5][6][7][8][9][10][11] According toSimilarWeb, autotrader.co.za is South Africa's largest website in theirAutos and Vehicles category.[12]
On 16 April 1992, the South AfricanAuto Trader was launched. The company, led by CEO George Mienie, has since transitioned from only an automotive classifiedsmagazine business to anonline business via autotrader.co.za. In 2013, four local shareholders acquired autotrader.co.za. as well.[13]
On 2 November 2017, The Competition Tribunal approved the merger between AutoTraderZA &Naspers subsidiaryOLX Group[14]