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| Type | Brandy |
|---|---|
| Manufacturer | Underberg |
| Origin | Germany |
| Website | Asbach Uralt website |
Asbach Uralt is a Germanbrandy produced by the company Asbach GmbH, a subsidiary ofUnderberg AG, which also makes other spirits andchocolate. Its history dates back to 1892 when Hugo Asbach (1868–1935) founded the company in the town ofRüdesheim am Rhein.
Asbach, a native fromCologne, learned thedistillery trade at the local "Export-Company for GermanCognac" and further improved his knowledge in France. He founded his own company on 11 May 1892, distributing domestic "Rüdesheim Cognac" which soon became popular. After World War I, when theTreaty of Versailles decreed that the wordCognac could only be used for French products, Hugo Asbach coined the termWeinbrand for German brandy,[1] which in 1923 became an official classification according to Germanwine law.
From 1924, Asbach also distributed brandy filledpralines ("brandy beans") to address new customer demographics.The coffee drinkRüdesheimer Kaffee, invented in 1957, contains Asbach as its alcoholic ingredient. Up to today, Asbach Uralt is one of the best-known German brandy trademarks. As along drink, it is often mixed withCola products; especially in traditional pubs in theBerlin area, where it is served asFutschi.[2]