"As If It's Your Last" (Korean: 마지막처럼;RR: Majimakcheoreom) is a song recorded by South Korean girl groupBlackpink. It was released as a standalone single throughYG Entertainment on June 22, 2017. The song was written byTeddy Park,Brother Su andChoice37, whilst production was handled byFuture Bounce, Teddy Park and Lydia Paek. Musically, "As If It's Your Last" is asynth-pop,house,reggae andmoombahton song with its lyrics revolving around finding and losing love.
Commercially, the song debuted atop theBillboardWorld Digital Songs chart, in addition to number two on theK-pop Hot 100 and number three on theGaon Digital Chart. The single garnered over 2,500,000 digital downloads and 100 million streams in South Korea as of 2018. In Japan, the song was certified platinum in streaming by theRecording Industry Association of Japan (RIAJ) for its Korean version and gold for its Japanese version. Blackpink promoted the single with live performances on themusic programsInkigayo andShow! Music Core in the weeks following its release.
The song, originally titled "Blame It on Your Love", was first given to2NE1.
The demo for the song was originally given to2NE1 with the title "Blame It on Your Love", where it was proposed as a single for their second studio album,Crush, in 2014. However, the group ultimately rejected the demo in favor of other tracks.[4]
In mid-May 2017,YG Entertainment officials had confirmed thatBlackpink were working toward a June comeback,[5] and on June 5 it was revealed that Blackpink would be filming the music video for the new single during that week.[6] On the same day, YG Entertainment'sCEOYang Hyun-suk released a photo of Blackpink on the filming location of the new music video, confirming that Blackpink would make a June comeback, which is 7 months after the group's last releaseSquare Two (containing the songs "Playing with Fire" and "Stay") in November 2016.[7] The next day on June 6 it was announced that Blackpink would likely release the new song between June 15 and June 20.[8]
On June 13, 2017, YG Entertainment revealed a teaser of the new single and confirmed the release date to be June 22.[9] Subsequently, from June 16 to June 18 each of Blackpink's members' individual teaser was released.[10][11][12] On June 19, the title of the single was revealed to be "As If It's Your Last" (Korean:마지막처럼), and the time of the new release was confirmed to be 6 pmKST on June 22. It was further explained that this song would be a surprise for fans while Blackpink prepares forSquare Three (which later becameSquare Up), the next release in theSquare series afterSquare One andSquare Two.[13]
"As If It's Your Last" is described as Blackpink's most exciting and upbeat song that they have released so far.[14] Blackpink member Jisoo said that the group had thus far in their history only had "Black" concepts up until then, and that this new single would be a "Pink" concept.[15] The song is a mix ofdance,[1] "shimmery"synth-pop,[2]house,[3]reggae[3] andmoombahton[3] music withdiscogrooves,[16] a change of sound from their previous releases.[3]
IZM's Jung Min-jae praised theretro-orientedchorus, noting its reminiscent vibe of80ssynth-pop. They stressed, "The team's unique style is stillambiguous, but it's hard to ignore thecatchy melody."[17] Reviews ofidology's were divided. Randy deemed it "disappointing," noting that it didn't live up to the group's previous releases and criticizing the synths for weakening the dark and heavy vibe typical of Blackpink's dance tracks. Shim Eun-bo felt the production soundedoutdated, comparing it to music from a decade ago. However, Ham Chand found the song catchy and enjoyable, praising the vocals and rap, noting that it maintained the same vibe as Blackpink's earlier hits like "Whistle" and "Playing with Fire".[18]
In South Korea, the song debuted at number four on theGaon Digital Chart on the chart issue dated June 24, 2017, with 182,000 paid downloads and 2,997,000 streams.[22] The following week, the song reached its peak at number three, with 157,000 paid downloads and 6,632,000 streams.[23] The song reached number 12 on the monthly chart for June 2017, selling 323,000 copies in eight days.[24] The following month it peaked at number five, selling around 300,000 copies.[25] "As If It's Your Last" ranked at number 18 on the 2017 Gaon Digital Year-end chart. As of September 2018, it has sold more than 2,500,000 digital downloads in South Korea[26][27] and has charted on the Gaon Digital Chart for 67 weeks.[28]
In Canada, the song debuted at number 45 on theBillboardCanadian Hot 100 on the week ending June 29, 2017, their highest peak in the country surpassing "Playing with Fire" which debuted at number 92 in 2016.[29] In Japan, the song debuted at number 19 on theBillboardJapan Hot 100, becoming Blackpink's highest-charting effort in the country. The song remained at the same position for another week.[30] "As If It's Your Last" debuted at number one onBillboard'sWorld Digital Song Sales chart after selling 4,000 copies with only one day of tracking.[31] The following week, the song sold more than 5,000 downloads to debut at number 13 onBillboard'sBubbling Under Hot 100 chart which, at the time, gave them the highest-charting Korean song by a group in America and made Blackpink the highest-charting Korean group sinceWonder Girls in 2009.[32] As of April 2019, the track had reached 11.7 million streams in the UK.[33]
On June 20, a teaser of the music video was released on both Blackpink's officialYouTube channel and the group's official V Live channel.[40][41] The following day, a behind-the-scenes video was released, andYG Entertainment announced that the group would hold a comeback special live onNaver's V App at 8 pmKST on June 22.[42]On June 22 at 6 pmKST, "As If It's Your Last" was released on major music portals in South Korea, and its music video was released on Blackpink's YouTube and V Live channels.[43] Within 17 hours after release, the music video for "As If It's Your Last" gained more than 11 million views on YouTube, becoming the fastest music video to exceed 10 million views by aK-pop group at that time and breaking the record previously held by "Not Today" byBTS, which gained 10 million views within 21 hours.[44][45] Furthermore, the music video became the second most viewed online video in the first 24 hours by a Korean act, with more than 13.3 million views within 24 hours after release, second only toPsy's "Gentleman".[46][47] On June 24, the dance practice video for "As If It's Your Last" was released on Blackpink's V Live channel and as of March 18, 2021, it has more than 210 million views.[48] The music video hit one billion views on April 27, 2021, making Blackpink the only K-pop artist with four music videos to break the one billion mark.[49]
Blackpink promoted "As If It's Your Last" on various music shows in South Korea in the month leading up to their Japanese debut in July.[8] Specifically, the group held their comeback stage onMBC'sShow! Music Core on June 24, which was the first time that they ever appeared on the show.[50][51]
The song was also featured as the opening theme for the South Korean TV show 'Blackpink House'.
The song was also featured in the Disney Channel animated seriesAmphibia, in the penultimate episode titled "All In". The episode aired on May 7, 2022.[53]
^Stanciu, Raul (October 2, 2020)."Review: BLACKPINK - The Album".Sputnikmusic.Archived from the original on October 8, 2020. RetrievedOctober 21, 2020....the lovely disco grooves of 'As if it's Your Last'...
^Kim, Hyerang (September 9, 2017)."블랙핑크, 유튜브 '최고의 히트곡 TOP 25' 선정…韓 뮤지션 최초" [Blackpink, selected as YouTube's 'Best Hits TOP 25'... Korean musician's first].Herald POP (in Korean). RetrievedFebruary 28, 2024.
^Jang, Woo-young (December 13, 2017)."블랙핑크 '마지막처럼', 유튜브 선정 '2017 최고의 K팝 뮤비' 1위" [BLACKPINK's 'As If It's Your Last', YouTube's 'Best K-Pop Music Video of 2017' No. 1].Herald POP (in Korean). RetrievedFebruary 28, 2024.
^Kim, Sang-hyeok (December 7, 2017)."2017년 유튜버들이 가장 많이 본 콘텐트, 트와이스·상어가족·Despacito" [The most viewed content by YouTubers in 2017, Twice, Shark Family, and Despacito].Busan Daily (in Korean). RetrievedFebruary 28, 2024.
^"As If It's Your Last" charting positions in South Korea – June 18–24, 2017:
^abcC., Daniel (September 12, 2018)."Gaon's 관찰노트" [Gaon's Observation Notes] (in Korean).Gaon Music Chart. Archived fromthe original on November 28, 2018. RetrievedNovember 28, 2018.
^Lee, Ha-na (January 10, 2018).[2018 골든디스크] 아이유, 대상 영예…윤종신 첫 본상·워너원 신인상(종합) [[2018 Golden Disk IU, for honor ... Yoon Jong-shin's first prize and Wanna One rookie award (general)].Sedaily (in Korean).Archived from the original on October 27, 2018. RetrievedJuly 9, 2020.
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