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| Founded | 1994; 31 years ago (1994) inEncino, California |
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| Founder | Marc Geiger, Keith Yokomoto,Steve Rennie, Don Muller |
| Headquarters | , United States |
Key people | James Graf (CEO) Augustine Wong (President) |
| Website | artistdirect |
ARTISTdirect is an American onlinedigital media entertainment company.
Founded in 1996, it owns several websites, including artistdirect.com and artistdirectinterviews.com. These websites are a group of affiliate websites offering multimedia content, music news and information, communities organized around shared music interests, music-related specialty commerce and digital music services.
Artistdirect began as an online music retailer and distribution company. It hosted the Ultimate Band List (UBL), a database with information on over 600,000 artists, concerts, record labels, and other music-related resources.[1] In 1997, it partnered with the bandBlink-182 to create Loserkids.com, an online store and community site for fans of the music and fashion of cutting-edgeAlternative rock,punk, metal, andhard rock artists.[1] It featured merchandise from various brands includingHurley,Dickies, andBen Sherman. In the early 2000s Artistdirect combined the database of the Ultimate Band List and online store with free audio and video streams, music news, album reviews, and movie trailers.[citation needed]
In 2006, Artistdirect re-launched the UBL.com site to focus on independent and unsigned bands, and helping them to be "discovered".[2][failed verification] According toMedia Metrix, the Artistdirect Network averages 12.4 million unique hits.[3][failed verification]
In 2005 Artistdirect acquiredMediaDefender, a company with a 90% share of the market for protecting against online copyright infringement.[4]
In 2009, Artistdirect acquiredMediaSentry, another company that focuses on battling online copyright infringement.[5] The company will operate with two divisions, one for its copyright protection products, and another for its music-related web sites.[citation needed]
In August 2009, the company filed a "Form 15" with the United States Securities and Exchange Commission, under which it will "go dark" and cease to make public its financial information. The company shares will also cease trading on the major stock exchanges.[6]
In March 2015, the business of ARTISTdirect was acquired by PSI Capital, Inc.[citation needed]
In August 2002,Marc Geiger launched his owniMUSIC label as a separate entity to ARTISTdirect Records but still under the Artistdirect umbrella.[7] It also relied onBMG distribution and onTed Field's ADR marketing and promotion staff.[citation needed]
The basic idea of iMUSIC was to enter into label and distribution partnerships with long established artists (with sizable fan-bases) who no longer had major label deals.[citation needed]
In 1999, they created the ARTISTdirect Online Music Awards. With 20 categories, the winners were selected by viewers via online. The first ever ceremony was held atHouse of Blues having performances ofNo Doubt,Cypress Hill andChris Isaak among others.Madonna,Eminem,The Beatles andRicky Martin were among the first winners.[8] The following edition in 2000, had expanded their categories in rock, pop, urban/hip hop and electronica.[9]
