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Ariel (detergent)

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European laundry detergent brand
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Ariel
Product typeLaundry detergent
OwnerProcter & Gamble
CountryBelgium,Europe
Introduced1967; 59 years ago (1967)
Related brandsDynamo
MarketsWorldwide
Websitewww.ariel.co.uk

Ariel is aEuropean and worldwide brand oflaundry detergent owned byProcter & Gamble and developed by the European Technology Centre inBelgium.[1][2][3] The enzymes for the detergent are provided byNovozymes.[4]

History

[edit]
Ariel kir yuvish kukuni (Uzbek)

It was launched in multiple markets from 1967 to 1969. The brand is owned byAmerican multinational companyProcter & Gamble and popular inMexico,India, and thePhilippines.[5][6][7]

References

[edit]
  1. ^"How Surf Excel beat Ariel, Ghadi Detergent to become a billion-dollar brand".Business Today. 16 February 2023.
  2. ^Kanter, James (13 April 2011)."Unilever and P.&G. Fined for Fixing Price of Detergent".The New York Times – via NYTimes.com.
  3. ^Steiro, Espen Bakke-Aas (2 May 2011)."Advertising and Market Structure: A Study of the Norwegian Laundry Detergent Market"(PDF).University of Oslo.
  4. ^Reed, Stanley (1 January 2018)."Fighting Climate Change, One Laundry Load at a Time".The New York Times – via NYTimes.com.
  5. ^Chura, Hillary (21 February 2006)."Throwing All Cultures Into the Marketing Pot".The New York Times – via NYTimes.com.
  6. ^Tewari, Saumya (25 January 2019)."Ariel says it's time to raise our sons right in new Share the Load ad".mint.
  7. ^"List of Trusted Detergents and Dishwashing Soaps in PH".Primer. 23 July 2021.

External links

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