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 Regular bottle of Aquafina water | |
| Type | Water Beverage |
|---|---|
| Manufacturer | PepsiCo |
| Country of origin | United States |
| Introduced | 1994; 31 years ago (1994) Wichita,Kansas, U.S. |
| Website | aquafina |
Aquafina (/ˌɑːkwəˈfiːnə/) is an American brand ofpurifiedbottled water that is produced byPepsiCo, consisting of bothunflavored andflavoredwater. The Aquafina brand name is also licensed for use on multiple skin care products, includinglip balm andwrinkle cream.[1] It was first distributed inWichita,Kansas in 1994, before becoming more widely sold across theUnited States,Canada,Spain,Peru (called "San Carlos"),Lebanon,Turkey, theGCC countries,Iran,Egypt,Nigeria,Morocco,Vietnam,Pakistan, Bangladesh andIndia to compete withThe Coca-Cola Company'sDasani andDr. Pepper Snapple'sDeja Blue. As of 2009, Aquafina represented 13.4% of domestic bottled water sales in the United States, making it the number one bottled water brand as measured by retail sales.[2][3]There are over 40 Aquafina Purification Plants in the United States and Canada. These locations are unknown at this time.
Aquafina Pure Water, the primary unflavored product produced under the Aquafina brand, is derived from local municipal water sources and goes through a purification process that incorporatesreverse osmosis,ultraviolet, andozone sterilization.[4] Beginning on July 27, 2007, a disclaimer was added to each bottle of Aquafina, stating the water comes from a "public source".[5] In Canada, the current 1.5 litres (51 US fl oz) bottle of water displays "Demineralized Treat Water". In response to concerns amongst environmental advocates who raised questions over the disclosure of water sources, aPepsiCo spokeswoman stated, "If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do."[6]
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Flavored variations are also produced under the Aquafina brand name – all of which are labeled as containing nocalories and nocarbohydrates.[7]Aquafina FlavorSplash, first introduced in 2005,[8] is a flavored water product line which is non-carbonated and artificially sweetened withSucralose. As of 2011, it is produced in six flavors: Grape, Strawberry Kiwi, Wild Berry, Raspberry, Lemon, and Peach Mango.[9]Aquafina Sparkling is a carbonated line of flavored water; however its production was discontinued in the U.S. in late 2010.[9] Other former products includedAquafina Alive (a low calorie, vitamin-enhanced water beverage introduced in 2007 and discontinued in 2009)[10] andAquafina plus+ (a low calorie flavored water labeled as a vitamin supplement) – both of which have been discontinued in the U.S.[11] As of 2011, the "Sparkling" and "plus+" lines were still in production in other markets such as Canada.[12]
Aquafina is distributed in 12 US fluid ounces (0.35 L), 500 millilitres (17 US fl oz), 20 US fluid ounces (0.59 L), 24 US fluid ounces (0.71 L), 1 litre (34 US fl oz), 1.5 litres (51 US fl oz) bottles. The bottled water industry has drawn criticism for the production and distribution of plastic product packaging, which consumes additionalpetrochemicals.[13]
The packaging has evolved from its original iteration to partially offset the environmental impacts of production andshipment. This has primarily involved packaging weight reduction. The weight of Aquafina bottles was reduced by approximately 50%, to 10.9 grams (0.38 oz), with a packaging redesign in 2009 which, according to the company, resulted in the use of 75 million fewer pounds of plastic during the production process.[2]
Since shortly after its inception, the promotion of Aquafina has involved sports sponsorships. As of 2011, it is listed as being an official sponsor ofMajor League Soccer, theProfessional Golfers' Association of America, theArizona Diamondbacks, theCarolina Panthers and theNew York Giants.[14] Its packaging also states that it is the "official water ofMajor League Baseball", which has been the case since the beginning of the 2008 MLB season.[15] In NASCAR, it is a sponsor forHendrick Motorsports andKasey Kahne.
Charles Joyce and James Voigt won a $1.26 billion judgment againstPepsiCo after saying that the company had created Aquafina by stealing their idea to sell purified bottled water.[16] This judgment wasvacated on November 6, 2009, when it was discovered that PepsiCo had failed to respond to the lawsuit due to a misplacement of the paperwork.[17]
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