Shortly after the release of her debut single, "Meiga e Abusada" (2012), Anitta signed a recording contract withWarner Music Brazil and released herself-titled debut album in 2013, which entered at number one and was certified platinum in Brazil. It produced the hit singles "Show das Poderosas" and "Zen", her first number-one on theBillboard Brasil Hot 100 andLatin Grammy nomination. In 2014, she released her second studio albumRitmo Perfeito alongside the live albumMeu Lugar to further commercial success. Her third studio album,Bang (2015), spawned the top-ten singles "Deixa Ele Sofrer” and "Bang" and cemented Anitta's standing as a major star on the Brazilian record charts. In 2017, Anitta released her first song fully inSpanish, "Paradinha", which accelerated her crossover to Spanish-language Latin and reggaeton genres, and released a project entitledCheckMate, featuring several international collaborations and hits such as "Downtown" and "Vai Malandra". Hertrilingual fourth studio-visual album,Kisses (2019), earned a nomination for theLatin Grammy Award for Best Urban Music Album.
Larissa de Macedo Machado was born and raised inHonório Gurgel, a Rio de Janeiro neighborhood with one of the lowestHDIs.[4][6][7] She is the youngest daughter of Míriam Macedo and Mauro Machado ofAfro-Brazilian descent.[8] Her parents later divorced, with her mother obtaining custody.[9][10] Her brother, Renan Machado, is one of her music producers and jointly manages her career.[11]
She began her singing when she was 8, joining the choir of Saint Luzia's Parish in her neighborhood at her maternal grandparents’ insistence.[6] She took her first English classes at 11, having demonstrated above-average intelligence and an interest in an academic career. Her mother's teacher later gave her free dance lessons.[12]
After graduating fromColégio Pedro II, she finished a technical course in public administration in high school.[7][13] In 2013, she decided to pursue her artistic career and won the "Best New Artist" award given by the Associação Paulista de Críticos de Arte, an organization based inSão Paulo,Brazil, that honors the best in the Brazilian arts.[14]
Anitta's stage name was inspired by the character "Anita" in the bookPresença de Anita, adapted as a teleseries byTV Globo in 2001.[6] She thought the character was "amazing" because "[Anita] could be sexy without looking vulgar; girl and woman at the same time".[6][15]
Anitta's career as a professional singer started in 2010, when she was introduced to thefunk carioca producer Renato Azevedo, known as Batutinha.[4] She was invited to record some demo tapes for him, as he had seen some of her home videos on YouTube. She then signed a contract with independent label Furacão 2000, which was specialized on releasingBrazilian funk music.[4] She then released her debut single "Eu Vou Ficar", which was played on local radio stations in Rio de Janeiro and the song was included in the compilation albumArmagedom, which included other artists from the musical scene.[citation needed] With advice by her producer, she decided to put another "t" in her stage name, which was inspired by Brazilian television seriesPresença de Anita.[7][24] A year later, the song "Fica Só Olhando" was included on theArmagedom II release.[25] Her first televised appearance was on 16 May 2012, on TV programCante se Puder, on SBT, where she performed inside a glass of beer.[26] In June 2012, she chose to not renew the Furacão 2000 contract and signed withK2L Entertainment.[24]
In January 2013, Anitta signed a recording contract withWarner Music Brasil and released the single "Meiga e Abusada".[4][7][24] The song was then added to the telenovelaAmor à Vida's soundtrack and became one of the most requested songs in Brazilian radio stations in early 2013. A music video for the song was shot in Las Vegas, and directed by American directorBlake Farber.[24] The song was chosen as lead single of herself-titled debut album was released in June 2013.[27]
In June 2013, the music video for "Show das Poderosas" became the most watched music video on YouTube in Brazil, surpassing 160 million views in less than a week after the release. The impact also helped the song to make it onto charts, which remained for many weeks at the top of the best selling music iniTunes Brazil, and making it the third most played song on the radio in the country during 2013.[10][28] At the time, with that, the singer's fee per presentation increased to US$10.000.[27]
Anitta announced in 2013 that she would start her first concert tour on that year. The sales to the tickets for the special series of shows, went on sale in November 2013.[29] The event took place inRio de Janeiro atHSBC Arena on 15 February 2014, and was attended by about 10,000 people.[30] The album was previously titledFantástico Mundo de Anitta (Anitta's World),[31] but was later renamed toMeu Lugar (My Place), after the release of the song "Quem Sabe" on iTunes.[32] The song "Blá Blá Blá" was released as the lead single from the album on 23 March 2014.[33] Despite the success in minor proportions, the song reached the number two on the Hot 100 Airplay chart in Brazil.[34] The album was released on 4 June 2014, just a day after the release of her second studio album,Ritmo Perfeito.
The second single from the project was a song featuring rapperProjota titled "Cobertor", which reached a number 43 on Brazilian charts.[35] The following single "Na Batida" was released on 31 July 2014. Its music video reached 1 million views on YouTube after just 24 hours.[36] The single had a minor success on charts, peaking at number four on the Hot 100 Airplay chart.[37] Other singles released from the album were "Ritmo Perfeito" and "No Meu Talento", featuringMC Guimê.[38] In April 2014, she made her acting debut as Helena Boccato in comedy filmCopa de Elite.[39] In August 2014, she founded her own management company, Rodamoinho Produções Artísticas. In December, she also starred as goddess Solaris in television filmDidi e o Segredo dos Anjos.[40]
Her third studio albumBang was released in October 2015. It was selected byBillboard Brasil as one of the most anticipated albums of the year.[41] Album's cover art was shot byGiovanni Bianco.[42]Bang debuted at number three on the Brazilian albums chart with 40,000 copies sold in the first week.[43] The album sold 300,000 copies as of May 2016, surpassing sales of her debut album, which has sold 170,000 copies.[44] It was also certified Platinum by the Associação Brasileira de Produtores de Discos (ABPD).[45] The first single of the album, "Deixa Ele Sofrer", which was released on 16 July 2015, and reached the top of the iTunes Brazil chart.[46] The song also made Anitta the first Brazilian singer to occupy the top ofSpotify Brazil.[47]
The album lead single, "Bang", was her first international success, staying at number one on iTunes and Spotify for several days, and its music video becoming an internationalviral video and receiving over 320 million views on YouTube.[48][49] Other singles released from the album were "Essa Mina É Louca" and "Cravo e Canela".[7] In October 2015, the artist won theEMA Worldwide Act Latin America, being the first Brazilian artist to win the award.[15] A collaboration withJota Quest andNile Rodgers, entitled "Blecaute", was released in November 2015.[50][51]
Also in 2016, "Bang" was added to the annual video game seriesJust Dance 2017. On 25 October 2016,Ubisoft Brazil shot a flash mob inAvenida Paulista (São Paulo), where many people danced to the routine of the game in order to promote the new instalment of the series. Ubisoft also promoted an exclusive pocket show with the singer for the release of the game. There, the singer sang and danced her track in game as demonstration. Meanwhile, she gave a lot of interviews, talking about her song was added the game soundtrack.[56] and the song was selected for the digital qualifications of2016 Just Dance World Championship.
2017–2018:Checkmate,Solo, international breakthrough and collaborations
Anitta performing atCitibank Hall in São Paulo, October 2017
In January 2017, the singer was featured on singles including "Loka", by female duoSimone & Simaria, and featured on single "Você Partiu Meu Coração", recorded byNego do Borel and featuredWesley Safadão.[57][58] In May 2017, "Switch", a collaboration with Australian rapperIggy Azalea, became her first single in English to be released.[59] The same month, she released a single in both Portuguese and Spanish titled "Paradinha".[60] In June of the same year, the American groupMajor Lazer released "Sua Cara", along with Anitta anddrag queen singerPabllo Vittar. The song is part of the band's fourth EP,Know No Better. In a few hours, the video exceeded the mark of 5 million views on YouTube.[61] After its release, the song became an international hit, appearing as one hundred most played in Global Spotify,[62] and spent more than five weeks on Billboard'sDance/Electronic Songs chart, making it the first Portuguese-language song to feature on that chart.[63] The music video was also a hit, reaching more than 20 million views in one day.[64]
Anitta at the 'Combatchy' party, November 2017
On 3 September, Anitta released the single "Will I See You", a collaboration with American producer and songwriterPoo Bear.[65] It was the first song of the singer's project entitledCheckMate, in which she would release a new song a month. On 13 October, in partnership withSwedish DJAlesso, Anitta released the second song fromCheckMate, titled "Is That for Me".[66] On 19 November, the singer released, in her second collaboration withJ Balvin, another track from theCheckMate project, "Downtown". The composition became an international success, entering in the "Top 50 Global", list of the 50 most executed songs in the world, making Anitta the first Brazilian to appear in the ranking.[67] On 18 December 2017, Anitta released a new single, "Vai Malandra", featuring MC Zaac,Maejor,Tropkillaz and DJ Yuri Martins; this was the fourth and last song from theCheckMate project.[68]
Two months later, she released another single in Spanish, titled "Indecente".[73] In April, she debuted her new TV show on Multishow titledAnitta Entrou no Grupo. In June, she performed atRock in Rio festival in Lisbon.[72] She also made concerts innightclubs in Paris and London as part of the Made in Brazil tour.[74][75] The same month, she released a single titled "Medicina".[76] "Medicina" featured her for the second time in theJust Dance series with two exclusive routines for the same track.[77] The latest one was presented atJust Dance 2019 World Cup in Brasil.[78] In September, she was featured on a single by production duo Seakret, "Perdendo a Mão", featuring Jojo Maronttinni.[79] Later that same month, she debuted as one of the coaches onLa Voz... México.[80] The next month, she was featured on Colombian singerGreeicy Rendón's single "Jacuzzi".[81] In November, Anitta released a multilingualextended play (EP) titledSolo, which has three songs in different languages, among them "Veneno" and "Não Perco Meu Tempo". Anitta also announced that all songs on the EP would have their respective music videos, which were released simultaneously on the same date as the EP and was the subject of a Shots Studios-produced docu-series titledVai Anitta, which aired onNetflix.[4][82][83][84][85][86]
On 5 April, the singer's fourth studio album, entitledKisses, was released. It was her first visual and trilingual album.[4][88][89] In theUnited States, the album reached the fourth position on theLatin Pop Albums and number 16 on theTop Latin Albums charts.[90][91] InSpain, the album reached forty-sixth position on thePROMUSICAE list. The album's lead single, "Poquito", with American rapperSwae Lee, was released in conjunction with the album.[92]
Anitta is present in the soundtrack of the filmUglyDolls that was released in April of the same year. The singer appears on the track "Ugly" which was recorded in three languages: English, Spanish and Portuguese.[93] On 14 JuneMadonna launchesMadame X, where Anitta participates in the track "Faz Gostoso", a re-recording by Portuguese singerBlaya.[94]
Anitta again partnered withMajor Lazer, - the first in 2017 on the song "Sua Cara" - this time on "Make It Hot", a track released on 19 June and featured on the group'sMusic Is the Weapon album.[95] On 21 June, the song "Pa 'lante" was released along with Alex Sensation andLuis Fonsi.[96] On 11 July, "Muito Calor" was launched, a partnership between Anitta and the singerOzuna. The song was part of the singer's third studio album, entitledNibiru, but was removed for reasons that have not been clarified. On 6 September, the partnership between Anitta andLéo Santana, "Contatinho", was launched. The song was recorded live, as the opening song of Léo Santana's DVD, calledLevada do Gigante. Still in September, on the 30th, together with the groupBlack Eyed Peas, they released the single "Explosion". In the same month, Anitta signed withSkol Beats to become the brand's head of creativity and innovation.[97]
On 4 October, she collaborated with the singer Vitão, "Complicado".[98] Anitta recorded the song "Pantera" for the soundtrack to the movieCharlie's Angels, released in October, the executive production of the soundtrack was written byAriana Grande.[99][100] In the same month, the artist started the Brasileirinha project, which had released songs in Portuguese only until December. The first single released was the song "Some Que Ele Vem Atrás" in partnership with the singerMarília Mendonça, the music video was recorded live during the 26th edition of the Brazilian Music Multishow Award. "Combatchy" was released in November as a second single, the song features singersLexa,Luísa Sonza and MC Rebecca. On 23 November, she participated in the opening show of theCopa Libertadores de América Final that took place inPeru alongside Colombian singerSebástian Yatra and Argentine singersFito Páez andTini, performing the song "Y Dale Alegría A Mi Corazón". The third single from the Brasileirinha project, "Meu Mel", in partnership with the trioMelim, was released on 13 December; "Até o Céu", a duet withMC Cabelinho and the last track of the project, was made available on 20 December.[101]
In June 2020, Anitta signed a recording contract withWarner Records[102] in the U.S., ahead of her U.S. debut album expected to release later in 2020. The album will be executive produced byRyan Tedder.[103]
In August 2020, Anitta released her first single inItaly withFred de Palma, "Paloma" which became one of the most shazamed songs of the month in the country, and becoming the song by a Brazilian artist in the highest position on the Italian charts.[104] In August 2020 she was also featured on WC No Beat's album on a track called "Cena de Novela" alongsideDjonga & PK and also featured on the trap song "Tá Com o Papato" of Papatinho with Dfideliz & BIN.[105]
On 18 September 2020, Anitta began a new phase in her international career, releasing "Me Gusta" in collaboration withCardi B andMyke Towers. The song reached the 14th position on theiTunes chart in theUnited States and 32 onSpotify United States.[106][107] Additionally, the song debuted with over 2 million plays in the top 200 in 38 countries on Spotify and 87 countries onApple Music, as well as on the global charts of both platforms at 24 and 90, respectively.[108] Furthermore, the song debuted on variousBillboard charts. "Me Gusta" became Anitta's first entry on theBillboard Hot 100.[109] In September 2020, Anitta questionedGoogle about the meaning of theword "Patroa" inPortuguese, as following Google's previous definition the word meant that "Patrão" (Masculine) was the owner or boss, while the word "Patroa" (Feminine) was defined as the boss's wife. The singer thus managed to get theUniversity of Oxford to change the definition of the word in thedictionary and how it was displayed inGoogle searches.[110]
2021–2022:Versions of Me and worldwide recognition and success
In June 2021, Anitta released her first single inFrance withDadju, "Mon Soleil", The song became one of the most heard songs on theFrench-speaking charts, becoming the highest position by a Brazilian artist. The song earned Anitta two nominations in the main categories at theNRJ Music Awards.[116][117] In June 2021, Anitta released her second single inItalian withFred de Palma, "Un Altro Ballo". The partnership became one of the most heard songs on the Italian charts, just not surpassing the success of its first single in the country.[118][119] Also in June 2021, the singer joined the board of directors of startupNubank.[120]
In July 2021, in addition to performing and winning some awards at theHeat Latin Music Awards, Anitta was honored with a special recognition award for her contribution to female empowerment.[121][122] Anitta andLunay performed "Todo o Nada" on 22 July, atPremios Juventud.[123]
Anitta was one of the guests at theCommunity Organized Relief Effort (CORE) charity event, created by actorSean Penn, in addition to performing some songs, she also auctioned off an experience with her at her shows at theBrazilian Carnival, where the winning bid was 110,000 dollars.[134]
On 9 December, alongsidePedro Sampaio, she participated in the single "No Chão Novinha". The song debuted in the top 10 on the Brazilian chart, Top 30 on the Portuguese chart and Top 170 on the Global charts.[135] In December, Anitta attended the Variety 2021 Music Hitmakers Brunch and handed the Crossover Award toKali Uchis.[136] Anitta,Saweetie,Jack Harlow and24kGoldn were some of the performers atMiley's New Year's Eve Party, hosted byMiley Cyrus andPete Davidson, on 31 December 2021.[137]
Anitta was part of the soundtrack ofFast and Furious 9 with the song "Furiosa" andSing 2, with the song "Suéltate" featuring Sam i,BIA & Jarina De Marco.[138][139]
On 3 January 2022, it was announced that Anitta had signed a worldwide publishing agreement withSony Music Publishing.[140][141] Her Spanish single "Envolver" released by late 2021, topped the Global Top 200 onSpotify in March 2022, making Anitta the first Brazilian artist and the first Latin artist with a solo song to do so.[142][143] It also become the most streamed song in a single-day in 2022 (7.278 million) at the time.[144] Anitta still reached the top onDeezer Global andYouTube Global.[145] "Envolver" even managed to top theBillboard Global Excl. U.S. chart, becoming the first Latin woman to do so with a solo song; she still remained at number two on theBillboard Global 200.[146][147][148] Still with "Envolver" Anitta got several entries on theBillboard charts, one of the main ones being her second entry on theHot 100, first solo entry, the song became the third highest entry of a Latin solo song on the chart, behind only "Telepatía" byKali Uchis and "Provenza" byKarol G both at 25, making it the second-highest solo song entry entirely in Spanish by a Latin female artist.[149][150] The song received praise from the international press and entered several "best of the year" lists, such as theLos Angeles Times,Billboard and more.[151][152]Rolling Stones magazine named the song the 81st best reggaeton song of all time.[153] In February 2022, Anitta performed atPremios Lo Nuestro along withJustin Quiles the remix version of "Envolver", in addition to "No Chão Novinha".[154]
On 26 March, she took theLollapalooza Brazil main stage alongsideMiley Cyrus and performed together the single "Boys Don't Cry" the live version became a track for the deluxe version of the albumAttentions: Miley Live.[155][156] With the song "Boys Don't Cry", Anitta expanded her record as the Brazilian artist with the highest number of number-one hits worldwide oniTunes.[157] The solo track reached the top spot in 45 countries.[158] On 31 March 2022, Anitta announced her fifth studio and secondmultilingual album,Versions of Me, would be released on 12 April.[159]Ryan Tedder executive produced the album.[160] The singles "Me Gusta" (featuringCardi B andMyke Towers), "Girl from Rio", "Faking Love" (featuringSaweetie), "Envolver", and "Boys Don't Cry" preceded the album.[161] Becoming the first Brazilian pop album to reach the mark of 1 billion streams onSpotify.[162] The album reached the highest debut by a Brazilian artist oniTunes,Apple Music andSpotify in theUnited States, the album was the most streamed in the world on its debut on Spotify Global upon its release, in addition to being the third-highest debut on Spotify in the United States.[163][164]Versions of Me broke the record for the biggest Spotify debut by a Brazilian artist in the platform's history with over 9.1 million streams. In addition, the album surpassed the debut ofCamila Cabello's new album,Familia, also being the album by a Latin woman with the highest debut in 2022.[165][166]Forbes,Rolling Stone,NME,Billboard andThe Line of Best Fit were some of the portals that positively evaluatedVersions of Me.[167][168][169][170][171] In the same month of April, she became the first Brazilian to perform on the main stage of theCoachella festival.[4][172][173] In the same month, she got her first nomination at theMTV Video Music Awards for "Envolver" in the "Best Latin" category; a main show performance was also confirmed.[4][174][175] By popular vote, the song won the category, making Anitta the first female solo artist to receive the award.[176][177][178] Anitta also became the first artist from Brazil to perform and win anAmerican Music Awards.[179]
On 5 May 2022, Anitta was thefemale lead in themusic video for "First Class", byrapperJack Harlow.[180] On 13 May 2022, Anitta was one of the international guests at the firstBillboard MusicCon where she spoke with other artists on topics such as the evolution of the music scene in genres and cultures, women in music, among other related topics, she also performed several songs in the event.[181] On 15 May, she andMichael Bublé were one of the presenters at theBillboard Music Awards.[182] Dressed by the Italian brandMoschino, led by creative directorJeremy Scott, Anitta attended, for her second time, the annualMet Gala 2022 ball, in May.[183]
On 6 July 2022, Argentine singerTini released "La Loto", a collaboration with Anitta and American singerBecky G, which served as the seventh single from Tini's upcoming fourth album.[191] The song became Anitta's highest peak on theBillboard Hot 100Argentina, at number seven.[150] On 8 July 2022, the song on "No Más" was released in collaboration withMurda Beatz,J Balvin,Quavo andPharrell.[192] The song became the best position for a Brazilian artist in the history ofiTunes in the United States, at 4th position, it also reached the first position onAmazon Best Sellers in the United States and its highest position onDeezer US in 14th, in addition to reaching the first position onBillboard Rap Digital Song Sales and the 13th on theBillboard Digital Song Sales.[193][194][150]
In August 2022, Anitta released the deluxe version ofVersions of Me, which featured collaborations withMaluma, "El Que Espera", andMissy Elliot, "Lobby", in addition to the trilingual version of "Dançarina Remix" withPedro Sampaio,Dadju,Nicky Jam andMC Pedrinho. "Dançarina Remix" reached number 11 on the France Single Charts, Anitta's second highest position, behind only "Mon Soleil" number eight, and becoming Anitta's song with the most days in the top 50 onSpotifyFrance, in addition to receiving a platinum certificate in French territory, also reaching first place on the FrenchShazam.[195][196][197][198] "Lobby" earned Anitta her first entry onJapan's largest streaming platform,Line Music, making her the first artist from Brazil to achieve this milestone.[199]
On 28 October 2022, theBlack Eyed Peas released "Simply the Best" the opening track and the second single from their albumElevation, a collaboration with Anitta andEl Alfa.[200] In November 2022, in addition to being nominated in two categories at theLatin Grammy Awards, Anitta also performed a performance of "Envolver" and a Funk Dance Medley, she was also one of the hosts of the night.[201] In November, she still performed atRihanna'sSavage X Fenty Show.[202] Anitta was listed byForbes 30 Under 30North America 2023, in the music category, as one of the leaders of the next generation ofLatin American music. The list aims to recognize artists who make a significant contribution to the world's recording industry.[203][204][205] After successful releases, nominations for dozens of world awards and accomplishments achieved throughout the year, she was nominated for the2023 Grammy Awards in theBest New Artist category.[206][207]
On 2 November, Anitta joinedLil Nas X,BTS andTyler the Creator and was honored with theWSJ Magazine Innovator Awards 2022, held byThe Wall Street Journal, which honors visionaries in various areas of entertainment.[208][209] In November, she performed at theLos 40 Music Awards, becoming one of the most talked about subjects inSpain due to her performance of "Envolver".[210] On 15 November 2022, Anitta released a version of "Practice" ("Prooshtis" in the game's language) entirely inSimlish, forThe Sims Sessions global campaign inThe Sims 4, thus being the sixth language in which she sings.[211][212] On 30 November, Anitta released her third EP,À procura da Anitta perfeita, on theWarner Music Brasil label. It is Anitta's first project entirely inPortuguese since the albumBang!. The EP was leaked ahead of time, some songs were made available on some digital platforms, without prior disclosure and by surprise.[213][214] All songs debuted in the top 60 of SpotifyBrazil andPortugal, with approximately 2 million streams in 24 hours.[215][216]
On 20 January, Anitta won the "Best Global Act" award at theAll Africa Music Awards, the largest award ceremony in theAfrican continent.[220] This achievement made her the first Latin artist to receive this honor.[221] On 23 January, Anitta received 6 nominations atLo Nuestro Awards, one of the most important Latin music awards.[222] Furthermore, Anitta also became an ambassador forLay's on 17 January, one of the most well-known snack brands in the world.[223] She starred in a post-Super BowlTV spot for the "Beat of Joy" campaign, which featured a remix of the song "Envolver" recorded in a studio powered by electricity from more than 6,000 potatoes.[224] This campaign set aGuinness World Record.[225]
On 2 March, Anitta was elected byVariety magazine as the seventh most impactful international woman of 2023, being the only Brazilian artist on the list.[228] On 8 March, Anitta was once again highlighted by international media, being elected byBloomberg Línea as one of the women with the most impact in 2023, alongside names likeShakira,Karol G and others.[229] This honor reinforces the relevance and commitment of the artist to themes such as female empowerment and diversity, as well as highlighting her artistic talent. On 9 March, she was confirmed as part of the cast of the seventh season of the popular SpanishNetflix series,Élite.[230][231] On 12 March, Anitta andJão released their first collaboration, "Pilantra",[232] which debuted at the top of all streaming platforms in Brazil, occupying the 1st position iniTunes,YouTube,Apple Music and the 4th position on Spotify Brazil and the 28th position inPortugal. The song also achieved the highest debut of a pop song on the Spotify Brazil Charts in 2023, with 1,162,003 streams.[233][234] With this, Anitta reached her 34th entry in the top 5 most listened-to songs in Brazil.[235] On 13 March, the singer received two nominations at theLatin American Music Awards.[236]
On 4 April 2023, Anitta terminated her contracts withWarner Music Group.[237] On 20 April, theVariety reported that the Brazilian singer has signed a contract withRepublic Records in partnership withUniversal Music Latin Entertainment.[238][239] On 1 May, the singer attended her thirdMet Gala, representing the brandMarc Jacobs,[240] and according to data fromSprinklr, Anitta was the third most mentioned celebrity during the red carpet.[241] On 25 May, the Brazilian singer joined forces with Spanish singer RVFV and Italian singer and rapperSfera Ebbasta to release the bilingual song, in Spanish and Italian, "Capitán".[242][243] This is Anitta's third song singing in Italian.[244]
On 10 June, Anitta became the first artist fromSouth America to perform at theUEFA Champions League Final Kick Off Show byPepsi.[245][246] The singer took the stage at theAtatürk Olympic Stadium inIstanbul,Turkey, in front of more than 71,412 supporters and an audience of over 700 million people,[247][248][249] surpassing the global viewership of theSuper Bowl halftime show.[250] During her performance, she showcased the song "Envolver" and debuted the first single, titled "Funk Rave", from her sixth studio album, which also marks her debut onRepublic Records.[251][252] On 14 June,Variety reported that Anitta parted ways with her longtime manager,Brandon Silverstein, the founder/CEO of S10 Entertainment.[253] Then, on 16 June, Variety announced that Rebeca León, founder/CEO of Lionfish Entertainment and former manager ofJ Balvin andRosalía, became Anitta's new manager.[254] On 22 June, the singer released the first lead single, "Funk Rave", from her upcoming album underRepublic Records.[255] The track debuted, allowing Anitta to extend her record as the artist with the highest number of songs at number one onApple Music andiTunes in Brazil, making "Funk Rave" her 29th and 88th song, respectively, to achieve this feat.[256] InSpotify Brazil, it debuted in the top 5, becoming the artist's 35th song to reach that position, maintaining her record as the artist with the most songs to enter the top 5 on Spotify Brazil.[257] The release garnered a debut of 2,110,515 unfiltered streams on Spotify and reached the #85 position on the global Spotify chart, keeping the singer as the Brazilian artist with the highest debut on Spotify Global for the seventh consecutive year.[258][259] The music video also premiered on theYouTube trending charts in several countries.[260] On 17 August, Anitta released a "bumper," comprising three singles from her upcoming studio album (Funk Rave, Casi Casi and Used to Be). The project is titled "Funk Generation: A Favela Love Story".[261][262]
On 12 September, Anitta won theBest Latin category at theVMAs for the second consecutive year, withBrazilian Funk, "Funk Rave", establishing herself as the only female Latin artist to receive this honor, as well as the only artist to win with a solo song.[263][264] In addition to performing songs from her "Funk Generation: A Favela Love Story" project, and a snippet of her upcoming song, "Grip",[265][266] the singer took to the main stage once again to perform alongside theSouth Korean groupTomorrow X Together in their live debut for "Back for More", the artist's first collaboration withK-pop music.[267][268]
With "Back for More" Anitta extended her record as a Brazilian artist with the biggest peak on theMelOn andBugs! charts, the biggest music platforms inSouth Korea.[269][270] The singer also debuted with the song in the top 10 on the biggest streaming platform inChina,QQ Music.[271] The artist also entered the official charts inIndonesia, South Korea, China and theUnited Kingdom for the first time in her career, being the first artist from Brazil to achieve this feat.[272] The song also reached the top of iTunes Global and European iTunes.[273] The singer became the first Latin artist in history to reach #1 on the APMA Charts (Overseas) with "Back for More", a ranking for the one of China's biggest awards, theAsian Pop Music Awards, she was the first Latin artist in history to be nominated for this award in "Best Collaboration" and "Best Producer".[274] Anitta also became the first Latin artist to win one of China's biggest awards, theChina Year End Awards in the "Best Selling Latin Single" category with "Back for More".[275]
On 5 November, Anitta won for the second consecutive year in the "Best Latin" category at theEurope Music Awards.[280] Making the singer the most awarded artist in this category.[281] On 25 November, the singer was the headliner of the biggest music festival inColombia, Megaland Music Fest, performing for more than 40 thousand people.[282] On 2 December, the singer was one of the headliners at the Mega Bash 2023 festival inNew Jersey.[283]
On 7 December, theMexican singerPeso Pluma and Anitta released the song "Bellakeo", the song reached the top 10 of Spotify Global and entered the top 50 of allLatin American countries and theUnited States, in addition to entering the global top 50 on Apple Music and iTunes.[284][285] With the song Anitta reached the top of Brazilian music streaming platforms, extending the singer's record as the artist with the most #1 on these streaming services.[286] The song also debuted simultaneously on Spotify's viral songs chart in 50 countries.[287] In addition to extending Anitta's third entry on theHot 100, which made the singer the Brazilian woman, and the third overall, with the most entries in the history of theBillboard Hot 100.[288][289] In addition to extending the record for the fifth consecutive year for a Brazilian artist with the biggest peak on spotify globally.[290][291] On 10 December, Anitta performed atTikTok in the Mix 2023, the first edition of the platform's music festival, inArizona. The festival was broadcast worldwide and broke the record for the most watched live with more than 33.5 million viewers and a crowd of 17 thousand people.[292] On 28 December, the singer was the headliner at the Virada Salvador Festival, performing in front of more than 200 thousand people.[293]
On 6 January 2024, the singer started hercarnival tour in 10 Brazilian cities. With all dates sold out,[294] the tour set a record for summer revenue in Brazil, with a profit of over 30 million reais.[295][296] On 17 February, Anitta closed the Brazilian Carnival, hosting a street block party for over 1 million people in the morning and performing at the opening show of the "Desfile das Campeãs" in honor of the 40 years of theMarquês de Sapucaí.[297][298] On 22 February, Anitta performed twice at thePremios Lo Nuestro, being the most talked-about artist of the edition on social media.[299][300] On 28 February, the singer performed at the largest festival inLatin America,Viña del Mar inChile. She closed the night and became the most talked-about artist on all social media platforms. She received the award for the Most Popular Artist of the edition and theSilver Seagull. The singer was supposed to receive theGolden Seagull, but due to a miscommunication between the event organization and the singer's team, she left the stage before "El Monstruo" could present the award to her.[301][302]
Anitta andPeso Pluma performed "Bellakeo" on the main stage atCoachella 2024 during the second weekend.[303] On 26 April, the singer released her sixth studio album,Funk Generation, her first under her new labelRepublic Records.[304][305] All the songs from the album debuted in the Top 50 on Spotify Brazil, marking the second album by the artist to achieve this.[306]Funk Generation charted on Apple Music in over 65 countries, making it the Brazilian album with the widest global reach. Within just three days, the album accumulated 26 million streams on Spotify Brazil, setting a record for the biggest weekly debut by a Brazilian album on the platform in 2024.[307] Globally, the album debuted at second place on Spotify Global within four days, with notable debuts in the United States (8th place) and theUnited Kingdom (9th place).[308] Anitta broke her own record by becoming the first artist to have 100 songs reach number one on iTunes Brazil. The singer also extended her record as the artist with the most songs entering the top 10 on Spotify Brazil, with a total of 49 songs achieving this feat. Additionally,Funk Generation achieved the biggest debut for a Brazilian album on the charts in Portugal.[309]
On 25 July, Anitta received an honor at thePremios Juventud for being an activist in the defense ofLGBTQIA+ rights, as well as being a defender of humanitarian causes and the protection of theAmazon rainforest. She is also an exponent of Brazilian pop and funk to the rest of the world.[318] The singer was nominated in three categories at the2024 MTV Video Music Awards, making her the most nominated Latin woman. She received two nominations forBest Latin for her songs "Bellakeo" and "Mil Veces", and one nomination forBest Editing for "Mil Veces".[319]
On 6 September, Anitta performed during thehalftime show of theNFLKickoff Game for the2024 regular season, the first ever held inSouth America. The singer took the stage for an audience of over 55,000 at theNeo Química Arena inSão Paulo, with all tickets sold out.[320] The performance occurred during the game between thePhiladelphia Eagles and theGreen Bay Packers, marking the first time in history that a Week 1 NFL game was held outside theUnited States.[321][322] On 7 September, the singer made a surprise appearance atThe Weeknd'sSão Paulo Concert, held atMorumbi Stadium inSão Paulo. The two artists performed together the song "São Paulo", from the singer-songwriter's album,Hurry Up Tomorrow, a collaboration with her.[323] Anitta won theBest Latin award at theMTV Video Music Awards for the third consecutive year, with her song "Mil Veces", becoming the Latin female artist with the most awards overall.[324] With this achievement, she tied withJ Balvin, both now holding the record for the most Latin wins at the awards. Additionally, Anitta performed at the ceremony for the fourth consecutive year, delivering performances of the songs "Paradise" withFat Joe andDJ Khaled, "Alegría" withTiago PZK, and "Savage Funk".[325] On 12 September, Anitta was nominated for theBillboard Latin Music Awards in theHot Latin Songs Artist of the Year, Female category.[326] On 17 September, the singer received twoLatin Grammy nominations: one in the Best Portuguese Language Urban Performance category for the song "Joga pra Lua," in collaboration withPedro Sampaio, and another forRecord of the Year with the song "Mil Vezes".[327] Additionally, with the song "La Tóxica", in partnership with Mexican singerAlejandro Fernández, Anitta set a record by becoming the first Brazilian to top the BillboardRegional Mexican Airplay chart, after the song accumulated 6.3 million impressions on U.S. radio during the week of 6 to 12 September, earning the title of "Biggest Gainer" of the week.[328] Anitta also stood out as the tenth solo female artist to reach the top of the chart, and as the fifth solo artist outside theregional Mexican genre to achieve this number one position.[329]
On 30 October, Anitta andThe Weeknd released the collaboration "São Paulo", aBrazilian funk track.[330][331] The song debuted in the top 10 onSpotify Global, setting a new record for Anitta as the Brazilian artist with the most chart entries across multiple countries, appearing in 71 nations.[332] "São Paulo" also achieved the biggest debut for a Brazilian act in Spotify Global history and became the largest debut by a Latin artist in 2024, surpassingBad Bunny.[333] This release marked the third consecutive year Anitta secured a spot in Spotify's global top 10.[334]
On 3 December 2024, Anitta was honored with theVanguard Trophy at theMultishow Brazilian Music Awards, the biggestmusic award in Brazil, in recognition of her impact and contribution to Brazilian and international music.[337] This newly introduced category highlighted her status as the most prominent Brazilian artist on the global stage.[338] With this achievement, Anitta also became themost awarded artist in the history of the event and the most nominated.[339] On 31 December 2024, Anitta headlined theNew Year's Eve in Copacabana, which gathered over 2.6 million people.[340]
On January 11, the singer kicked off her series of shows across Brazil, titledEnsaios da Anitta.[341]
On February 1, Anitta reached a new milestone by placing the song "São Paulo," in collaboration withThe Weeknd, in the Top 10 on Spotify in theUnited States,Canada, and theUnited Kingdom. With this, she became the Brazilian act with the highest peak on these charts.[342] Additionally, the track stood out for being one of the few by any artist worldwide to enter the Top 10 in every country in theAmericas. On February 10, she achieved her highest peak on theBillboard Hot 100, reaching position #43, extending her personal record.[342] The song also solidified Anitta's record as the Brazilian artist with the most #1s onApple Music, in more than 28 countries. "São Paulo" remained in the Top 9 of the Apple Music Global chart, breaking and maintaining her record for the highest peak by a Brazilian act and expanding her position as the most successful Brazilian on global charts, including theUK Official Singles Chart,Finland Singles Chart,Sweden Singles Chart,Canada Hot 100,France Singles Chart, among others.[343]
In February, Anitta also expanded her record as the Brazilian act with the most monthly listeners on Spotify.[344] Additionally, she extended her record as the Brazilian artist with the most #1s on Spotify, reaching the top in several countries, such asBrazil,Portugal,Panama,Argentina,Uruguay,Latvia,Luxembourg,Estonia,Switzerland, andLithuania.[345] On February 20, Anitta made history by becoming the first Brazilian to win an award at thePremios Lo Nuestro.[346]
On March 1, Anitta set a new record, achieving the highest number of streams in a single month on Spotify for a Brazilian pop artist, with 324 million streams. On March 6, the documentaryLarissa: The Other Side of Anitta premiered.[347] In its first four days of release, the film reached 2.5 million views and totaled 1.5 million hours watched.[348] The documentary entered the Top 3 onNetflix Brazil, topped the charts in Portugal, and reached the global Top 10 on the platform among non-English language productions during its debut week.[349] On March 8, Anitta held her traditional post-Carnival street party in Rio de Janeiro, attracting a crowd of 1,100,000 people.[350]
On April 22, the singer and entrepreneur was announced as the new ambassador forMercado Pago, starring in a campaign atPacaembu Stadium.[351][352] On April 24, she was honored at theBillboard Latin Women in Music event in Miami with the Vanguard Award,[353] becoming the first artist to receive this award in that category.[354] The award was presented byShakira, who, in her speech, referred to Anitta as the "Queen of Funk".[355][356]
Of course I have my inspirations, I love it, I grew up listening to Mariah Carey, Rihanna. I love Beyoncé with passion, who has no way, the whole of Brazil, the whole world is a fan. So we do have our references, always. And it's super important for you to have an inspiration. (...) I really enjoy looking at my divas.
Anitta citedMariah Carey as major artist influence and named her as "one of the main reasons I started singing": "She was the first introduction I had to music. With her, I understood what it was like to be a singer, what it was like to follow by a artist's album and work for so long time. It's as if she had taught me how to sing".[370] Anitta's other major influences includeKaty Perry,Beyoncé andRihanna.[371] She has expressed her admiration forShakira, who she credited with opening the door for female artists of Latin Music,[372] as well asCarmen Miranda for opening the door for Brazilian artists in global entertainment industry.[373]
Anitta at theCoca-Cola Jeans parade in November 2014
Soon after reaching stardom, Anitta was described by the media as asex symbol.[380][381] In 2015, she was voted the sexiest woman by readers ofVIP magazine.[382] Anitta has expressed that by working "with the sensuality thing," her work is not always taken seriously by some critics and the public. She voiced her frustration, stating, "[...] people think you have no talent, no intelligence. I can be intelligent and have the desire to be sensual."[383]
When she was selected as "Woman of the Year" by the Brazilian edition ofGQ magazine in 2017, Anitta delivered a feminist speech,[384] speaking out about the differing treatment of female artists compared to their male counterparts.
Vogue magazine listed Anitta as one of the 100 most influential and creative people in the world. She was chosen for her "positive engagement with body image," exemplified by her choice to unapologetically display her unretouched appearance in the "Vai Malandra" music video.[385][386]
As one of the most influential celebrities on social media, Anitta ranked 7th in theBillboard Social 50 in June 2017, later appearing in the top 10 multiple times, including in December of the same year.[387][5] In March 2018, she won theiHeart Music Awards forSocial Star.[388]
Anitta in 2015
Following her rise to fame, Anitta has associated her image with numerousbrands.[389] Often referred to as a "marketing case",[390] Anitta views this as a compliment, stating: "I'm happy when people say that I'm a marketing case because I'm the one who handles my marketing. I studied marketing; Igraduated in pre-college administration and took marketing classes. All my marketing is planned and executed by me. I feel flattered when people acknowledge that."[391] She also described co-branding as a strategy she uses when collaborating with foreign artists to introduce her work to other markets.[392]
Early in her career, Anitta's style featured colorful printed dresses,cropped tops, denim shorts, plaid shirts, and caps. After the release of her albumBang (2015), her style began to incorporate pop art references. She has expressed a preference for clothing from brands likeMoschino andGivenchy.[393] In an interview withEGO.com, Anitta stated, "Being stylish is having an attitude, having an uncommon sense of authenticity. To have style is to be in a good mood".[394]
In February 2021, a video of Anitta getting a tattoo on her anus, which allegedly says "love" or "I lov you", leaked online.[395][396][397][398] In May 2022, the sertanejo singer Zé Neto, part of the duo with Cristiano, made a controversial statement during a concert, claiming he didn't need resources from theRouanet Law, nor a tattoo on his "toba" (slang for anus)[399] to show success, in an apparent dig at Anitta.[400] The comment sparked a conflict with the singer's fans and led to the exposure of million-dollar contracts for Zé Neto and othersertanejo artists for shows in small towns, triggering the opening of the "CPI dos Sertanejos," an investigation into the use of public funds for these events.[401][402] In addition to the duo Zé Neto & Cristiano, the investigations involved actions from the Public Prosecutor's Office inMato Grosso and 24 of the 26 municipalities under suspicion, as well as controversies involvingGusttavo Lima,[403] one of Brazil's highest-paid artists and a staunch supporter ofJair Bolsonaro, who promised to end the "mamata" of the Rouanet cultural incentive law.[398][404][405]
The crisis in the sertanejo world intensified when thePublic Prosecutor's Office opened inquiries to investigate the origins of the exorbitant contracts.[406] Gusttavo Lima was the first target, after his fee of R$800,000 for a performance inSão Luiz,Roraima, was disclosed.[407] In another instance, the singer faced criticism again when it was revealed that he would receive R$1.2 million from the municipal government ofConceição do Mato Dentro,Minas Gerais, funds allegedly meant for the health and education sectors.[408] Due to the negative fallout, the municipality canceled the performances of Gusttavo Lima and the duoBruno & Marrone, stating that the traditional 30th Cavalcade of theJubilee of Lord Bom Jesus de Matosinhos was being embroiled in a "political and party war".[409][410]
With so many allegations and the exposure of public contracts, Gusttavo Lima turned to Instagram on the night of 30 May 2022, to go live and try to explain himself.[411] During the live video, he cried and vented, stating that he was not a "criminal" and lamented being the target of investigations.[412] During the broadcast, Zé Neto left supportive comments, saying, "Who needs to explain themselves is me, brother. I'm going through a rough phase, I'm your brother. You don't need to explain yourself, just pass it to me. It has nothing to do with you".[413][414]
Later, Zé Neto apologized to Anitta for his criticisms about the singer's intimate tattoo, admitting that he was wrong to make the comment.[415] "I was going through a very tumultuous moment, and today I sincerely say that I didn't need to say that. I'm speaking from the heart as a request for forgiveness for any possible wrong comment I made," declared the singer.[416]
The controversy gained international attention, being featured in an article by the American magazineBillboard on 9 June 2022.[417] In April 2023, rappers MC Daniel and Nog released a song titled "* da Anitta," which, despite its provocative title, was received with good humor by the singer herself.[418][419]
Anitta is one of the biggest pop stars in Brazil in recent years and the Brazilian artist with the greatest international exposure, referenced by several magazines, websites, and by theGrammys as theQueen of Brazilian Pop.[420][421][422] Additionally, she has become one of the most acclaimed Latin artists.[423][424] In 2018, she was elected byBillboard as the 7th most influential artist in the world on theBillboard Social 50 list, which ranks the 50 most influential artists onsocial media.[425][426] In 2022, she received a recognition award for her cultural impact and for being the ambassador of Brazilian music atWSJ. Magazine.[427]
She is often cited as the leading name inBrazilian funk and pop, being recognized as the exponent of the rhythm worldwide.[428][429][430][431][432][433] Billboard credits her with prompting theLatin Grammys to update their understanding ofurban music and to include Brazilian funk for the first time among the genres that comprise this concept.[434][435][436] In March 2023,the Latin Recording Academy of theLatin Grammy Awards announced changes and additions to categories in the awards ceremony, including the Best Portuguese-Language Urban Performance.[437] This new category acknowledges the growth of urban music inPortuguese and the importance of theBrazilian andPortuguese music markets to the global music industry. According to Variety and other magazines, Anitta played a key role in advocating for the inclusion of this new category in the awards ceremony, stating,[438] "[...] With the addition of the Best Portuguese-Language Urban Performance category, the Academy is responding to the rise of music in Brazil and Portugal, where artists like Anitta have gained global recognition. [...]".[439]
In addition to her musical achievements, the singer became the third most influential personality in politics in Brazil in 2022, following former presidentJair Bolsonaro and influencerFelipe Neto.[440] Several news outlets report that Anitta played a key role in pressuring politicians regarding votes on issues involving theenvironment,culture,racism andhomophobia, directly opposing Jair Bolsonaro. Along with other artists, she supported the rival candidate of former President Bolsonaro,Lula.[441][442][443][444][445][446] Anitta's advocacy was particularly evident when she encouraged young people aged 16 to 18 to obtain their electoral documents. This initiative attracted more than 2 million teenagers, and the youth enlistment campaign, along with the regularization of electoral titles, led theSuperior Electoral Court to register a record of over 8.5 million requests for assistance regarding electoral status.[447][448]
In 2021, she was elected one of the most influential personalities in the world byTime, joining theTime 100 Next list, which highlights emerging names globally. In 2022,Forbes included her in their30 Under 30 North America list, recognizing her as one of the leaders of the next generation ofLatin American music.[449][450] She is also considered one of the biggest influences on modern marketing in Brazil's recent history.[451]
Anitta was highlighted inBloomberg Línea's list of the 500 most influential people inLatin America in 2024, recognized for her ability to generate jobs and make investments that have boosted significant economic activities, showcasing her influence across various sectors.[452]
In 2024, a survey conducted by thePreply platform highlighted Anitta as the second most consumed Brazilian artist inPortugal, behind onlyIvete Sangalo, who was mentioned by 9.4% of respondents.[453][454] The study revealed that 96% of participants stated they regularly listen to Brazilian music, with Anitta being cited by 6%.[455][456] Additionally, 61.8% of residents in the country reported having attended concerts by Brazilian artists, with Anitta andLuan Santana among the most prominent, and 15.4% of those attendees said they had attended more than one show.[457][458]
In 2014, Anitta founded the Rodamoinho group, aholding company for music and entertainment with offices inRio de Janeiro andLos Angeles. The holding has the companies, "Rodamoinho Entretenimento" which is specifically aimed at the production and realization of concerts, events and tours. "Rodamoinho Records" is a company dedicated to the music industry as a whole, which in addition to being a label and publisher, also carries out a survey of catalogs, registration of works, release and distribution ofsingles,EPs andalbums, management and organization of the musical collection and commercial negotiation of use and synchronization. "Rodamoinho Filmes" is an audiovisual production company, responsible for the production, execution, and delivery of videoclips, lives, and films. Who is also responsible for the idealization and executive production of the cartoon based on the life of the singer, "Clube da Anittinha". And "Floresta Music & Touring" which is a company dedicated to the management and international publishing of Brazilian artists.[524]
In September 2019, the singer became Head of Creativity and Innovation atSkol Beats, a brand ofAmbev, one of the largest breweries in the world.[525] Anitta has been active in the discussion of marketing strategy, business and innovations. The contract provides for the launch of an authorial product per year.[526] Anitta launched, together with theantiperspirant brandRexona, a new product line "Rexona by Anitta" in 2019.[527] In November 2022, the singer now became the face of all Rexona 72h campaigns.[528]
On 16 January 2021, the singer signed a partnership with thevegan product brand, Cadiveu Essentials, a repair line, which has five products for ahair care routine. Anitta, in addition to becoming the brand's poster girl, co-created the Vegan Repair products alongside the brand's product development team.[529]
On 21 June 2021, Anitta was announced as a member of the board of directors ofneobankNubank, the largestfintech bank inLatin America, in addition to participating in the quarterly meetings with the company's board of directors to assist in strategic decisions about the future and improvement of the services offered by fintech to the most vulnerable classes.[530] According to information from executives ininterviews, the singer played a key role in convincing the board of the importance of listing the company on the Brazilianstock exchange,B3, along with the plannedIPO in theUnited States. In addition to supporting the idea of the company offering free stock receipts, BDR, to its customer base. With this initiative, fintech gained more than 7.5 million partners.[531] In August 2022, due to the growth of the singer'sschedule, due to her global expansion, Anitta requested that her participation in the board not be renewed. She then became a global brand ambassador, as part of Nubank's marketing, the singer participated in Nubank's campaign as asponsor of the2022 World Cup.[532]
As a co-creator and in partnership with thepharmaceutical company Cimed, Anitta launched on 28 July 2022, the brand "Puzzy By Anitta", which is an intimateperfume without gender, with severalfragrances inspired by the singer.[536] The intimate perfume,dermatologically and gynecologically tested, approved byAnvisa, registered more than 400,000 units sold and the forecast is to close the first semester with a turnover of 50 millionreais. The company also made the product available for international sale in theUnited States andLatin America, in addition to the promise to make it available inEurope, making "Puzzy by Anitta" the first Cimed product to be sold outside Brazil.[537]
Anitta isbisexual and identifies as part of theLGBTQ+ community.[538][539] She datedMr. Thug, the lead vocalist ofBonde da Stronda, from early 2011 until the end of 2012.[540][541][542] The singer also had a relationship with her dancer Ohana Lefundes,[543] with the doctor Pamela Tosatti[543] and with the actor and model Pablo Morais.[544] On 17 November 2017, she married businessman Thiago Magalhães, with whom she had been in contact since May of the same year. The couple married under separation of property.[545][546][547][548][549] They announced their divorce in September 2018.[550] She has had brief relationships with Pedro Scooby,[551][552] Gabriel David,[553][554] television host Gui Araújo,[555][556][557] andCanadian record producerMurda Beatz.[558][559]Maluma stated in an interview that he and Anitta had a romance and loved each other very much, but because they were in the same career, the relationship didn't move forward. "[...] It doesn't work for me to be in relationships with people from the industry. When it happened, with Anitta actually, she was just starting her (international) career. I met her and we really liked each other and all that. I thought to myself: 'I can't be with her, because she does the same thing as me.' [...]".[560] In July 2023, the Italian actor Simone Susinna appeared alongside the singer in Europe, confirming their romantic relationship.[561][562][563]
In an interview forTrip magazine in 2017, she stated that if she did not pursue her artistic career, she would "be a happypsychologist".[564]
In January 2019, after watching the documentaryCowspiracy (2014), she started transitioning toveganism.[565] but in May 2019, she said was not vegan anymore.[566]PETA named her one of the Most Beautiful Vegan Celebrities of 2022, along with singer/songwriterLenny Kravitz.[567]
Anitta is an environmental activist, vocally advocating against the crimes committed in theAmazon rainforest and supporting the rights of itsindigenous population.[570][571] During the 2018Brazilian elections, she publicly joined the #EleNão (#NotHim) campaign, opposing presidential candidateJair Bolsonaro.[572][573] She also advocates forclimate change, conservation, the environment, theright to food andhealth. She has already made several donations toNGOs,charities and needy communities, including donations to combatpoverty in favelas,[574]fires in the Amazon[575] and to the non-governmental organization "Zuzu for Africa", which takes care of African children; the money was used to purchase a property and transform it into a dental andmedical center for needy families and children inAfrica.[576]
In 2025 Trans Visibility Day, Anitta expressed she admirestransgender people, saying 'One day in the life of a free person, who loves themselves, respects themselves, accepts themselves as they are, is worth more than 100 years in the life of a person who points the finger at others.', citingThe Buddha.[579]
Anitta joined the list of the 50 most awarded musicians in the world of all time, according to The Artist Museum portal. This list is compiled by the portal, which tallies and gathers the awards received by artists throughout their careers, up to the present date.[645][646]
Anitta is one of theBrazilian/Latin singers with the most awards and nominations in the world,[647][648] being the first Brazilian and Latin artist to win and be nominated for several of these awards.[649][650][651][652][179]
^Villa, Ecleen Luzmila Caraballo, Jon Dolan, Ricardo Durán, Katelina Eccleston, Verónica Bayetti Flores, Julyssa Lopez, Moises Mendez II, Jennifer Mota, Gary Suarez, Lucas; Caraballo, Ecleen Luzmila; Dolan, Jon; Durán, Ricardo; Eccleston, Katelina; Flores, Verónica Bayetti; Lopez, Julyssa; II, Moises Mendez; Mota, Jennifer (26 August 2022)."100 Greatest Reggaeton Songs of All Time".Rolling Stone.Archived from the original on 3 October 2022. Retrieved31 December 2022.{{cite magazine}}: CS1 maint: multiple names: authors list (link)
^Arts, Electronic (16 November 2022)."Reimaginando o Sims Sessions".www.ea.com (in Brazilian Portuguese).Archived from the original on 27 January 2023. Retrieved31 January 2023.
^Vourlias, Alexis Benveniste, Nick Clement, Anna Marie de la Fuente, Shalini Dore, Sharareh Drury, Charna Flam, Diane Garrett, John Hopewell, Karen Idelson, Todd Longwell, Julia MacCary, Lily Moayeri, Tariq Raouf, Katie Reul, Mark Sutherland, Christopher; Benveniste, Alexis; Clement, Nick; Fuente, Anna Marie de la; Dore, Shalini; Drury, Sharareh; Flam, Charna; Garrett, Diane; Hopewell, John (1 March 2023)."From Abby Ajayi to Rosalía: Meet Variety's Impactful International Women of 2023".Variety.Archived from the original on 16 March 2023. Retrieved9 March 2023.{{cite web}}: CS1 maint: multiple names: authors list (link)
^"Veja imagens da funkeira Anitta".UOL. 14 August 2013.Archived from the original on 18 September 2013. Retrieved17 March 2018.Novo símbolo sexual do país, a funkeira Anitta revelou à seção 20P da revista "Playboy" que, no momento, não tem pretensões de posar nua e o que não pode faltar entre quatro paredes para a transa ser perfeita
^Levine, Nick C (19 August 2019)."How Anitta became Brazil's biggest pop star".Dazed. Retrieved29 May 2020.I have a huge LGBT audience, and I'm bisexual – but when you see me, if I don'ttell you I'm bisexual, I don't have the physical representation of the LGBT (community).
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